12 Popular Event Marketing Ideas: What Works, What Doesn’t Work
Regardless of the organization type, be it a sustainable industry non-profit, forward-thinking political group, or inventive tech startup, events present a priceless opportunity to involve individuals in your brand’s mission.
Astute marketers employ creative strategies to boost event registrations, utilizing these occasions to solidify brand identity and foster positive brand recognition.
By following a best practices guide for virtual event launch and promotion, marketers can implement time-tested marketing tactics to heighten awareness of their brand and propel sales growth over time
When Event Marketing Ideas Don’t Work
It is crucial to remember that employing hybrid marketing strategies can be an excellent approach to develop enjoyable and engaging events.
However, sometimes things may not proceed as anticipated. This can occur due to technical issues or if there’s a lack of interest from participants.
For example, if an event involves a virtual scavenger hunt, its success might be hampered if the technology is not functioning correctly or if the challenges are overly difficult.
What are some creative strategies to boost your event registrations and solve common marketing snafus?
- Refocus on audience needs
- Collaborate with experts
- Simplify messaging
- Revise content strategy
- Upgrade technical equipment
- Increase social media presence
- Train staff and speakers
- Offer more interactive experiences
- Seek feedback from attendees
- Adjust event format
To enhance an event that isn’t performing as expected, it is vital to pinpoint the root cause of the issue and develop an innovative solution. This might involve changing the technology, simplifying the idea, or discovering new ways to engage with the audience.
By being adaptable and open to trying new things, hybrid events can still become a hit and offer a significant return on investment.
12 Winning Event Marketing Ideas
Before diving into the main event, it’s crucial to prioritize pre-event marketing strategies to ensure a successful gathering.
Implement creative strategies to boost your event registrations, such as leveraging social media platforms like Twitter and Facebook to create buzz around the occasion.
Additionally, employ email campaigns, search engine optimization (SEO) tactics, and other forms of direct marketing. By promoting the event in advance, you’ll have a better understanding of how many participants are expected to attend.
No matter which marketing ideas or tactics you choose for event promotion, it’s essential to have a well-thought-out strategy in place well before the event date, giving everyone ample time to become engaged.
Regularly follow up with interested individuals throughout the planning process to keep them involved. This may involve sharing updates regarding speakers, performances, or any changes based on feedback from potential attendees.
What are some popular promotion ideas?
- Promote an event with social media platforms like Facebook and Twitter.
- Create engaging email campaigns.
- Utilize search engine optimization (SEO) tactics.
- Engage the help of popular bloggers with a social media contest.
- Encourage wide social sharing on all social platforms.
- Simplify event registrations with an all-inclusive app.
- Create engaging social media ads campaigns.
- Produce promotional videos.
- Advertise on digital channels such as blogs and news sites.
- Offer incentives, like early bird discounts or other deals.
- Develop promotions through local businesses that align with your event’s mission.
- Share a catchy event hashtag.
While scheduling exciting activities and getting the word out is important, it’s equally crucial to measure overall success. Set goals, collect meaningful data, and analyze key metrics to determine the effectiveness of your marketing strategies. Need more information? Keep reading.
40 Unconventional Marketing Ideas for Hybrid Events
Creative thinking is vital for any event marketing strategy, particularly for hybrid events. Hybrid conferences blend digital and physical components, permitting businesses to engage more people than ever.
To maximize a hybrid conference, marketers must think unconventionally and devise captivating and interactive ideas that amplify engagement and enthuse attendees. Some creative strategies to boost event registrations include:
- Virtual reality experiences that exhibit the venue and layout
- Augmented reality scavenger hunts for attendees
- Interactive digital art installations
- AI-powered matchmaking for networking sessions
- Virtual product demos and interactive product showcases
- Interactive polls and surveys during sessions
- Virtual trade show booths with 3D product displays
- Tailored, interactive landing pages for each participant
- Personalized video invitations for VIP attendees
- Interactive live chat support for event participants with keynote speakers
- Virtual photo booths with augmented reality filters and user-generated content
- Gamification of sessions with leaderboards and prizes
- Virtual guided tours of the space
- AI-powered personalized recommendations for session attendance
- Interactive workshops with virtual breakout rooms
- Livestreaming of interactive games and competitions
- Virtual reality keynote speeches
- Interactive quizzes and trivia games during sessions
- Virtual reality product demonstrations and walkthroughs
- Interactive virtual tours of the event destination for remote attendees
- Utilize social media gamification and Tik Tok video contests
- Partner with local businesses to offer exclusive discounts for attendees
- Host a virtual scavenger hunt with clues and prizes
- Create a custom Snapchat filter for attendees to use and share
- Offer a digital mystery box to all attendees
- Create a personalized chatbot for attendees to interact with and ask questions
- Host a live podcast recording during the event
- Offer virtual cocktail-making classes
- Host a “hackathon” for attendees to brainstorm and solve industry challenges
- Develop a virtual “escape room” experience
- Create a virtual murder mystery game
- Create a virtual “speed networking” session
- Use augmented reality to present interactive information and content
- Offer a “silent disco” experience with wireless headphones
- Host a virtual “cooking challenge” with a celebrity chef
- Provide a “wellness lounge” with meditation and yoga sessions
- Host a virtual “TED-style” talk series with industry experts
- Use 360-degree video to showcase your event and venue
- Offer a virtual “wine tasting”
- Host a virtual spoken word poetry event
Embracing unconventional and creative audience engagement turns the experience into a memorable one for event participants.
When you step outside of the norm and approach audience engagement with a creative and unconventional mindset, you can deliver an experience that genuinely resonates with event participants.
By presenting unique and unexpected ways for your audience to engage with your content, you can seize their attention and leave a lasting impression.
Whether through interactive activities, personalized messaging, or unanticipated twists in your presentation, the more you can astonish and delight your audience, the more unforgettable and influential your event will be.
Why Does Event Value Matter?
In organizing a hybrid event, it is crucial to keep in mind that its accomplishments and return on investment hinge on the attendees’ enjoyment level.
To boost participation, you ought to present valuable information, connections, and experiences to attendees.
This can be accomplished by supplying top-notch content, networking possibilities, and engaging activities that stimulate positive buzz, recurring attendance, and reinforced brand loyalty.
The success of your event will determine whether attendees come back or recommend it to others, which will ultimately impact brand reputation.
Which Metrics Should I Measure?
Evaluating ROI for hybrid events can be difficult, as the advantages of organizing a hybrid gathering are intangible and not always simple to quantify. Typically, it is crucial to examine marketing metrics such as:
- Event attendance and registration rates
- Audience engagement
- Conversion rates
- Cost savings and generated revenue
- Expanded reach
- Cost per lead
- Brand recognition
- Customer feedback
- Audience demographics
- Social media metrics and website traffic
- Email marketing open rates
When establishing event goals and objectives, always take into account what you aim to accomplish. A well-devised event strategy should include a specific return on investment.
For instance, if you need to attract 100 new potential clients to generate a positive ROI, it may be necessary to drive 300 registrations. Being aware of this number beforehand aids in creating realistic objectives and sets a benchmark for success.
Moreover, ROI for your specific event may not be directly tied to income. Instead, it could be a long-term investment in community building, forging connections, brand awareness, education objectives, and more.
Whatever matters most for your particular event, develop SMART KPIs to measure your unique goals.
Not only should precise metrics be set during planning, but the scope of marketing activities must also be aligned with those objectives.
To support hitting your target goals, promotional strategies should emphasize why individuals should participate in the virtual conference and how their attendance connects to the overall goal.
How do I Calculate Audience Attendance and Engagement?
Surveys offer an excellent means to evaluate event attendance and audience engagement. Prior to, during, and following the occasion, surveys can be employed to pose questions, such as what guests found most appealing, the subjects discussed, and any suggestions for future gatherings.
This data can aid you in assessing your conference’s success and provide creative ideas for upcoming events.
Measuring audience attendance and involvement helps determine success and identifies strategies for improvement in future events.
Sophisticated event platforms and apps facilitate the tracking of audience engagement and attendance. Analyze real-time data and cater your virtual conference to each participant’s preferences.
Event platforms also support streamlining video highlights, content, scheduling, registration, and community interaction. As attendees engage, the platform or app gathers valuable information you can utilize to create a better experience.
How Do I Monitor Event Expenses?
Managing costs for a virtual event can be demanding, but making certain that your gathering is thriving and lucrative is vital.
It’s crucial to monitor every cent you allocate to figure out where you might have conserved funds and implement strategies for the subsequent occasion.
One of the top ideas to manage expenses for a virtual conference is to establish a budget and adhere to it.
Detail all the expenditures you anticipate, such as venue fees, catering, speakers, entertainment, audio/visual equipment rental, and any other additional expenses. Estimate the cost of each and set an overall cap on your total budget.
Allow some flexibility for unanticipated expenses. Make sure your team comprehends financial objectives and limitations to prevent surpassing the budget.
Meticulously Assess Financial Viability
By evaluating the revenue generated and costs incurred, you can determine whether the conference was profitable and warrants future investment. One approach to understand ROI is to track revenue directly produced from ticket sales and sponsorships.
Another tactic is to monitor the leads generated from the event along with their Lifetime Customer Value (LTV) to decide if the event will yield long-term benefits.
LTV can sometimes be a more complex metric to establish, but it’s beneficial to know this number when considering potential future profits against the cost of acquiring a lead.
How Do Non-Profit Organizations Measure Event Value?
If you’re organizing a nonprofit event or a free get-together, it’s a good idea to have specific goals in mind. Your objectives could include building community, fundraising, volunteer engagement, or renewing memberships.
It’s also essential to document the event carefully so that you can share the outcomes with everyone involved, promoting engagement and helping to secure future support.
Be sure to track:
- Chat messages
- Community growth
- Content creation
- Social media awareness
Implementing creative strategies to boost your event registrations is important if you want to attract more sponsors and donors. Keeping detailed records of all your metrics is vital.
Don’t forget to take lots of screenshots and recordings so you can illustrate all the excellent work you’ve done later on. This information will help you demonstrate just how much of an impact you’ve had and convince potential supporters of your value.
To measure the success of your event, compare what you got out of it to what you put into it. This evaluation can help you determine what worked well and what could be improved.
For instance, email campaigns might have brought in more registrations than social media did. If that’s the case, you can focus on email promotions for your next event. Why does this matter?
Your current success lays the groundwork for future success.
Demonstrate the value to stakeholders, sponsors, guest speakers, and event participants. This information can help you secure future funding and sponsorship deals and boost attendance at your next big event.
Utilize the best practices guide for virtual event launch and promotion to maximize your event’s impact and reach.
How to Measure Your Marketing Success
In event marketing, the key is ensuring your message resonates with the right people.
Connecting with your target audiences should be a priority for success – so having a well-defined strategy will be essential for your affair’s success.
What Makes an Event Successful?
You can utilize numerous tactics for marketing your event effectively, from conventional forms such as print advertising and radio/TV spots to modern digital marketing ideas such as social media campaigns, email newsletters, optimized web content, and influencer outreach.
Combining various strategies will assist in spreading awareness about your upcoming gathering far and wide.
Many virtual conferences effectively use interactive sessions where attendees can participate directly, visually appealing visuals like videos or images to draw attention to promotions, and subscriptions to stay informed about future happenings.
Incentivizing early ticket purchases by offering discounts at times also helps attract more attendees while encouraging loyalty through exclusive rewards. But implementing your marketing strategies isn’t enough.
You need to accurately measure your strategies’ performance in meeting your objectives.
How Effective is Your Marketing Strategy?
As we mentioned earlier, measuring ROI allows you to assess the effectiveness of your marketing strategies and identify which tactics generate the most value.
This information can help you optimize your marketing approach to achieve better results and maximize your returns. With ROI measurements, you can make data-driven decisions about the affair.
The analysis lets you determine where to allocate resources, which marketing channels to focus on, and which strategies to employ to improve your ROI.
7 Tips for Increasing ROI for Hybrid Events
Being focused on your marketing plan increases your chance of success exponentially! What steps should you take to ensure your conference is successful?
- Set Clear Goals
- Personalize the Experience and Create a Sense of Community
- Utilize Data Analytics for Marketing Tactics
- Build Relationships with Attendees
- Utilize Hybrid Event Platforms
- Leverage Technology for Marketing and Social Media Content
- Utilizing Unconventional Marketing Ideas
Following these promotional tactics will reach a wider audience and increase event awareness among your event participants.
How to Leverage Onsite Analytics
Using onsite analytics is essential to marketing and managing conferences successfully. By having a clear view of what’s happening, organizers can make smarter decisions to ensure all stakeholders — from event partners to potential attendees — have an enjoyable experience.
With modern tools such as NFC technology and mobile event apps, organizers no longer have to guess their success; they can access real-time data about everything from attendance levels to engaging with sponsors to social media channels.
Marketing teams can identify trends or areas that need improvement to engage current participants while sustainably building interest for next year.
Onsite analytics provide event organizers with unparalleled insight into how their happenings are performing, allowing them to continuously improve upon their existing strategies and build relationships with the people they serve.
Pro Tip: If you want to have a successful event, it’s a great idea to use a custom app to keep track of attendees in person and online. This way, everyone can interact and network with one another, and sponsors can reach out to potential customers. Plus, you can create personalized campaigns before and after the event to make the most of your investment. And don’t forget to follow up with attendees after the event with tailored campaigns to ensure your hard work pays off in the long run.
What is a Successful Post-Event Strategy?
Afterward, the most logical step is to measure the performance according to the KPIs identified. This way, you will easily determine how successful the event marketing idea was in achieving its desired outcomes.
Gather extra data using your event app or website and send out post-event surveys. Review all metrics carefully.
By better understanding what works — and what doesn’t — organizers drastically improve their offerings while creating more attractive opportunities for attendees and sponsors.
What are the Top Challenges When Planning an Event Marketing Strategy?
In today’s world, event planners and marketers must go beyond traditional tactics.
By leveraging an integrated dashboard or cutting-edge technologies, measuring event performance across multiple channels for various stakeholders is now possible.
This data can help illustrate what will work best regarding messaging, promotions, touchpoints, and distribution for a targeted audience.
Before throwing a bunch of ideas at your event, consider these top challenges and determine whether those ideas will fly at your event.
How Do You Drive Long-Term User Engagement?
It is also essential for event planners to understand how to engage people year-round with events if they are truly going to ensure attendees keep coming back time after time.
This involves having an in-depth understanding of attendee personas while also employing growth hacking techniques such as A/B testing campaign content and driving conversations across multiple channels throughout the year.
In short, providing ongoing value to stakeholders keeps them engaged with an event and enables them to get more out of their ROI investment over the long term.
How Do You Optimize User Experience?
We all hate websites that take forever to load and have poor navigation. Investing in better user experience (UX) is key to the success of a successful event website.
By testing and retesting for compatibility on every device and browser, your potential customers will have an uninterrupted, optimal viewing practice.
Ensuring your website has broad compatibility is essential, but it goes beyond that. Ensure users know where they’re going when they visit your site by using deep links appropriately and tailoring images specifically for each social media platform.
Don’t forget about creative yet straightforward custom graphics that don’t require navigation away from the social networks’ home pages. Good user experiences make everything great. Invest wisely in better UX for maximum profits and customer loyalty.
How Can You Avoid Data Privacy Issues?
Event organizers should take a step back and appreciate that a good event marketing plan does not need to violate any rules.
Instead, it should focus on creating content that informs potential customers what they can expect from your product or service without intruding too far into their personal information.
After all, we understand even more as consumers what it feels like to be marketed responsibly. Therefore we have a moral and legal obligation to ensure that affairs are marketed appropriately.
The User-Centric Marketing Approach Builds Trust
A user-centric marketing approach helps communities connect by building trust between customers and businesses. The key to success with a user-centric approach is to be as transparent as possible about how data is collected and used.
Businesses should ensure they read up on privacy laws and regulations, even if they don’t initially seem relevant. Additionally, any cookies or pixels used must be communicated with your data policy.
It’s important to have clear guidelines on who has access to customer information and how it is retained or made available for other uses.
Any email list you use for marketing purposes needs to be well-researched, and the source of those lists needs to be identified. These practices will help build trust between individuals, organizations, and society regarding online interactions.
Master Event Marketing and Promotion
A strong event promotion strategy is a powerful tool that can be used to orchestrate an immersive and captivating experience for event participants.
By understanding the changing landscape of content marketing, staying at the forefront of modern event marketing tools, and tracking ROI, you can give your attendees something unique and special they won’t forget.
By no means is modern, effective event marketing a one-time thing that can easily solve any logistical or product challenges – it must be coupled with great planning and organization to deliver a transformational experience for everyone involved. Implementing changes in marketing approaches will surely make the industry more diverse and exciting for everyone who participates.
We’re proud to help helped promote, produce, and earn repeat work helping large and small clients grow their Return on Event. The better the marketing and promotion of your event, the more successful it’s likely to be. It can not only drive attendance. It can create real excitement!
The team at We & Goliath has far more experience in marketing and promotion than most event companies. So you can count on having a marketing and promotion package to ensure your event’s success.
Everything you need to promote your event…
Consider it done (for you).
Our design team can create a complete package of custom-branded marketing materials, including Animated promo videos, social media invite and highlight videos, logos, print materials, website registration landing pages, and more.
Contact We & Goliath today for your free marketing strategy session. We are ready to help you make a big impact with your next event!