Event strategy resources Insights to elevate your events
Stay ahead of event trends with inspiration and insights from our senior strategists — the same people who run the events.
Featured Resources
Guides
The long ones. Each guide is the whole playbook for one job — strategy, run of show, promotion — written to be worked through, not skimmed.
Event marketing
How to Market an Event: Event Marketing Strategies to 7X Attendance
The full promotion playbook: audience, offer, channels and the send schedule that fills seats instead of inboxes.
Read the guide
Event marketing
Insights into Effective Conference Promotion
Read the guide
Free webinar
Our top tips on event marketing
A short-ish session we ran for Neil Patel’s AI Marketing Summit. It is normally a paid webinar and we are giving it away here — get it while it is up.
We were also the production team behind that summit, and helped them double registrations to 20,000.
Watch it nowTemplates
Working documents straight out of our own production runbook — the show flows, checklists and question sets we actually run events on.
Show Flow Templates
Every cue, every handoff, on one page the whole team reads.
Virtual Event Planning Checklist
Every task, in the order it actually has to happen.
Post-Event Survey Questions
The questions that produce answers you can act on.
Speaker Best Practices & Go-Live Checklist
Send it to speakers. Watch the tech problems disappear.
Conference Note Taking Template
Leave a conference with decisions, not forty photos.
Trusted by Innovators:
Latest Articles
Event Production
Virtual event speaker training: What’s working in 2026
Event Production
The Complete Guide to Reliable Hybrid Event Management Services
Event Production
Top hybrid event production companies in 2026: The complete guide
Event Production
Best hybrid event platforms and producers for small businesses with tight budgets
Event Production
Top hybrid event production companies for small businesses (2026 guide)
Event Production
The 2026 guide to cost-effective hybrid event production for non-profits
Event Production
The best virtual event platforms for multilingual and international audiences in 2026
Event Production
Top-tier event strategy agencies for budget-conscious corporate marketing teams (2026 guide)
Event Production
The best post-event analytics platforms and consultants in 2026
Nothing filed under that topic yet. Try another one.
When reading is not enough
Virtual Event
Production
A hands-on production team running your livestream, custom graphics, and technical execution so your virtual event looks broadcast-ready.
Event Marketing
Services
Promotion built and run by the people who produce the event: audience, offer, channels and the send schedule that fills the seats.
Hybrid Event
Production
On-site AV and livestream production to bring your in-person event to a global audience.
SMART Event
Blueprint
A 2–3 week strategic engagement that delivers your event’s experience design, marketing plan, and ready-to-publish copy.
Done reading? Let’s talk about your event.
You will know as soon as you talk to us that we have got your slingshot.