Promo Videos

Kinetic typography, photos, video clips, background music and an optional voiceover all combine to create an attention-grabbing promo video.

1. Asset Collection: First, we’ll need your script, visual assets and style guide.
2. Storyboard: We’ll take your script and create a simple storyboard – making a plan for which visuals to show with what text.
3. Animation Style: Together we’ll choose a visual style for text animation, slide transitions and effects
4. Music Options: We’ll ask your music preferences and give you a few custom selected royalty-free music options to choose from
5. Initial Review: We’ll check in with you as the animation gets started to ensure you like the direction
6. Full Review: You’ll get the opportunity to provide feedback on the final video
7. Publish and Promote: We’ll send you the file to upload to any social media platforms. If requested, we’ll upload the video to your YouTube account, embed it on your landing page, and can even run it as a paid ad in your Facebook account to attract new attendees.

• For our standard promo videos, we recommend a similar type and amount of content that you would put on a printed flyer – essentially, the 6 Ws: the who, what, when, where, why, and how. Be concise and try to keep it to 150 words or less if you want it to fit in 1.5 minutes, which is a good length for social media.
• For a premium promo video, you can take more time explaining any of the above points that will help make people want to attend.

These are great for social, email, landing pages, a powerful introduction to announce a new initiative and call-to-action.

While the animated promo video we create can serve as your primary video marketing asset, here are a few other types of video we recommend you use to promote a large event:

• What’s your Goliath? What problem are you trying to solve? Why is it important, urgent, and why hasn’t it been solved yet?
• Invite videos by your staff, featured speakers, sponsors.
• Announcing your venue and related activities (whether virtual, in person or both).

Yes! We make custom animated videos to help you tell key parts your story during the event such as for award ceremonies, celebrating an employee or president who is retiring, testimonial videos, and more.