Promo videos Build excitement for your event with a custom animated promo video.
Get an attention-grabbing animated video to promote your event, cause or campaign — scripted, designed and animated in one to two weeks.
Get started with a promo videoTrusted by:
Giant results for some of the world’s leading organizations.
We’re proud to promote, produce and earn repeat work helping large and small clients grow their Return on Event (ROE).
Start making your GIANT impact before your event:
- Boost your event on social media
- Increase your registrations and attendance
- Generate more, better-targeted leads from your event
- Rank higher on YouTube
- Enhance your brand’s SEO
Recent work
See What We’ve Made for Others
A sample of promo videos we have produced for conferences, fundraisers and campaigns. Every one started as a script and a folder of assets.
Choose Your Promo Video Package
Our streamlined process for custom promo videos saves you time and money while still delivering expert strategy, design, animation and service.
Standard Event Promo
An eye-catching promo built from your event details, speakers, sessions and photos.
- Up to 1.5 minutes long, or add time
- Your choice of 20+ layout and animation styles
- Kinetic typography, photos, clips and music
- No custom layouts or animated illustrations
Premium Event Promo
A longer, more custom video with voiceover, illustration and multiple cuts.
- Everything in Standard, plus custom slide layouts
- Up to 2.5 minutes — we suggest 250 words or fewer
- Professional voiceover or a remote recording session
- Custom-animated illustration or logo animation
- Welcome and bumper cuts to use during the event
Custom Campaign Video
For a story rather than an event — a campaign, an organization, an initiative.
- Messaging and storyboard built with our copywriters
- Everything in Standard, up to 2.5 minutes
- Professional voiceover and remote recording session
- Custom timing and an animated illustration
Put our slingshot at your service — and triumph over every obstacle.
Get started with a promo video
The secret sauce
The SMART Event Method™
Our promo videos are powered by our proprietary SMART Event Method™ — a proven framework that transforms events from boring presentations with hazy results into memorable experiences with measurable ROI.
A promo video is the first thing most of your audience will ever see of your event. We treat it as the opening move in a marketing plan, not a deliverable.
Explore our award-winning approachThree Reasons to Start Without Risk
Satisfaction Guaranteed
Unlimited revisions within every phase of production — script, animation style, music, first draft and final draft. Once you approve a phase, further changes to it are billed.
Platform Discounts
As a preferred production partner with the top virtual event platforms, we get exclusive discounts and pass the savings along to you.
Nonprofit & B-Corp Rates
We believe big causes require giant execution, so we offer significant discounts on every service to help you reach your goals.
Answers to Common Promo Video Questions
Kinetic typography, photos, video clips, background music and an optional voiceover all combine to create an attention-grabbing promo video.
Standard videos run up to 1.5 minutes and draw on more than 20 layout and animation styles; premium videos add custom slide layouts, an animated illustration and multiple cuts of the same video for different uses.
Seven steps:
- Asset collection: we need your script, visual assets and style guide.
- Storyboard: we turn the script into a plan for which visuals appear with what text.
- Animation style: together we choose the text animation, transitions and effects.
- Music: we ask your preferences and send a few hand-picked royalty-free options.
- Initial review: we check in as the animation starts so you can confirm the direction.
- Full review: you give feedback on the finished video.
- Publish and promote: we send you the file, and on request we will upload it to your YouTube account, embed it on your landing page, and even run it as a paid ad from your Facebook account.
For a standard promo video, use roughly what you would put on a printed flyer — the six Ws: who, what, when, where, why and how. Be concise and keep it to 150 words or fewer if you want it to fit in 1.5 minutes, which is a good length for social media.
For a premium promo video you have room to expand on whichever of those points will actually make people want to attend.
They work hard on social, in email and on landing pages, and they make a powerful introduction when you are announcing a new initiative and asking people to act on it.
The animated promo video is your primary marketing asset, but a few others earn their keep on a large event:
- A “what is your Goliath?” video naming the problem you are trying to solve, why it is urgent, and why nobody has solved it yet.
- Invite videos from your staff, featured speakers and sponsors.
- An announcement of your venue and related activities, whether the event is virtual, in person or both.
Yes. We make custom animated videos that tell key parts of your story during the event itself — award ceremonies, celebrating an employee or a president who is retiring, testimonial videos and more.
Get an event strategy session now — and save.
You’ll know as soon as you talk with us that we’ve got your slingshot.
Explore our other Video Services
Event Highlight
Videos
A short, sharp recap edit cut from your event footage — the asset that sells next year’s event to everyone who missed this one.
Whiteboard
Videos
Hand-drawn explainer animation for the idea that needs teaching before it can be sold — a complex offer, a cause, a new way of working.
Video Editing
& Production
Editing, captioning and finishing for session recordings, testimonials and social cutdowns — everything your event produces after the fact.
Event Marketing
Services
The campaign the promo video belongs to — landing pages, email, paid ads and the promotion plan that turns views into registrations.
