Increase Attendance, Engagement & ROI
with The Event Playbook

Get access to the proven strategies our award-winning agency uses to drive real event results for our clients.

Download The Event Playbook Now
The Event Playbook shown as a printed cover and on a tablet

Trusted by:

Inside This Comprehensive Guide, You’ll Discover:

  • The step-by-step framework to plan an unforgettable event experience that converts
  • 20+ proven tactics to boost event marketing and increase registrations
  • Optimization strategies to maximize engagement and ROI during and after your event
  • Data-driven follow-up approaches to turn attendees into long-term customers
  • Real examples and case studies from successful events

Whether organizing virtual, hybrid or in-person events, our playbook walks you through the entire event success lifecycle.

GOLD PRIZE 2 STRAIGHT YEARS

People’s Choice Virtual Event of the Year

Voters chose our event over Google Marketing Live in 2023. Then we came back in 2024 and hit 2X Attendance, 6X Booth Visits, and 10X Sponsor Leads — plus a perfect 100 NPS, winning GOLD again.
PICKED BY INDUSTRY JUDGES

Boutique Agency, Rising Star Agency & Top 100 Awards

“A standout agency for anyone serious about turning events into engines for growth.” — Thomas Mauch, Eventex Judge & ICCA Director (International Congress and Convention Association)
FIVE WINS IN 2022

Impactful Events That Keep Winning

2022 brought five more wins: Community Building & Engagement, Pivot to Virtual, Virtual Cause Event, Virtual Conference, and Virtual Social Good Event. Good causes, giant impact.
People’s Choice Virtual Event of the Year award render Boutique Agency and Rising Star Agency award render 2022 Eventex wins award render

Get the Insider Tips and Strategies To:

More Qualified Leads

Increase qualified leads by 25% or more.

Revenue That Compounds

Grow revenue from events year-over-year.

Audiences That Stay

Boost attendee engagement and satisfaction.

Download The Event Playbook Now

This E-book Contains:

01

Event Planning for ROI

  • Expand your audience with inclusive events
  • Define and measure event success
  • Align your team(s) for maximum impact
  • Let audience data shape your event content
  • Budgeting for success
02

Pre-Event Marketing Strategies

  • Amp up excitement
  • Boost event registrations with CRO best practices
  • Implement UTM and conversion tracking
  • Leveraging partnerships
  • Email marketing
  • Optimize your distribution channels
03

Gather Data & Drive Action During the Event

  • Make your events conversational
  • Collecting attendee data and intent signals
  • Strategically placed CTAs in your event
  • Thoughtfully curated networking sessions
  • Real-time analytics
04

Post-Event Activities for Maximizing ROI

  • Repurpose event content
  • Plan your event success lifecycle
  • Audience segmentation & follow-up strategies
  • Data-driven personalized follow-ups
  • Analyzing the data and proving the ROI
The Event Playbook on a tablet, held over a cafe table

Don’t Leave Your Event Success to Chance!

Follow our proven blueprint to create buzz, drive action, and build lasting relationships through engaging and immersive events.

Download The Event Playbook Now

Free, instant access. No sales call required — read it first and talk to us only if you want to.

About We & Goliath

A Top 100 Event Agency Worldwide
with 20+ Years Experience

Since 1999, the We & Goliath team has offered highly successful digital campaigns including virtual and hybrid event production and marketing for global enterprises, SMBs, and non-profits, with an 89% conference client retention rate.