Increase Attendance, Engagement & ROI with The Event Playbook
Get access to the proven strategies our award-winning agency uses to drive real event results for our clients.
Celebrated for Excellence. Trusted by Innovators.
Inside this comprehensive guide, you'll discover:
The step-by-step framework to plan an unforgettable event experience that converts
20+ proven tactics to boost event marketing and increase registrations
Optimization strategies to maximize engagement and ROI during and after your event
Data-driven follow-up approaches to turn attendees into long-term customers
Real examples and case studies from successful events
Whether organizing virtual, hybrid or in-person events, our playbook walks you through the entire event success lifecycle.
Get the insider tips and strategies to:
Increase qualified leads by 25% or more
Grow revenue from events year-over-year
Boost attendee engagement and satisfaction
This e-book contains:
PART 1
Event Planning for ROI
- Expand Your Audience with Inclusive Events
- Define and Measure Event Success
- Align Your Team(s) for Maximum Impact
- Let Audience Data Shape Your Event Content
- Budgeting for Success
PART 2
Pre-Event Marketing Strategies
- Amp Up Excitement
- Boost Event Registrations with CRO Best Practices
- Implement UTM and conversion tracking
- Leveraging Partnerships
- Email Marketing
- Optimize your distribution channels
PART 3
Gather Data & Drive Action During the Event
- Make your events conversational
- Collecting attendee data and intent signals
- Strategically placed CTAs in your event
- Thoughtfully curated networking sessions
- Real-time Analytics
PART 4
Post-Event Activities for Maximizing ROI
- Repurpose event content
- Plan Your Event Success Lifecycle
- Audience Segmentation & Follow-up Strategies
- Data-driven personalized follow ups
- Analyzing the data and proving the ROI
Don't leave your event success to chance!
Follow our proven blueprint to create buzz, drive action, and build lasting relationships through engaging and immersive events!
ABOUT WE & GOLIATH
A Top 100 Event Agency Worldwide with 25+ Years Experience
Since 1999, the We & Goliath team has offered highly successful digital campaigns including virtual and hybrid event production and marketing for global enterprises, SMBs, and non-profits, with an 89% conference client retention rate.
ABOUT WE & GOLIATH
A Top 100 Event Agency Worldwide with 20+ Years Experience
Since 1999, the We & Goliath team has offered highly successful digital campaigns including virtual and hybrid event production and marketing for global enterprises, SMBs, and non-profits, with an 89% conference client retention rate.
