Event technology will certainly continue to grow to meet the increased demand. And one area where we will see an improvement is in the relationship-building aspect. Speakers and sponsors can chat with the virtual attendees via a video call. Online and offline attendees can find other attendees who share the same interests and connect with them.
Mobile apps can decrease the gap in virtual networking. With the presence of an app designed specifically for hybrid event networking, attendees can do away with the awkward small talk and determine ahead of time who they want to connect with based on interests, schedule, or field of expertise.
As more organizations turn to hybrid events, the best way to stand out is to raise the bar for every facet of your event, particularly the quality of content and networking experience.