Get The Event Playbook

Gain access to the proven strategies our award-winning agency uses to drive real event results for our clients. 

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Inside this comprehensive guide, you'll discover:

The step-by-step framework to plan an unforgettable event experience that converts

20+ proven tactics to boost event marketing and increase registrations

Optimization strategies to maximize engagement and ROI during and after your event

Data-driven follow-up approaches to turn attendees into long-term customers

Real examples and case studies from successful events

Whether organizing virtual, hybrid or in-person events, our playbook walks you through the entire event success lifecycle.

Get the insider tips and strategies to:

Increase qualified leads by 25% or more

Grow revenue from events year-over-year

Boost attendee engagement and satisfaction

This e-book contains:

PART 1

Event Planning for ROI

  • Expand Your Audience with Inclusive Events
  • Define and Measure Event Success
  • Align Your Team(s) for Maximum Impact
  • Let Audience Data Shape Your Event Content
  • Budgeting for Success
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PART 2

Pre-Event Marketing Strategies

  • Amp Up Excitement
  • Boost Event Registrations with CRO Best Practices
  • Implement UTM and conversion tracking
  • Leveraging Partnerships
  • Email Marketing
  • Optimize your distribution channels

PART 3

Gather Data & Drive Action During the Event

  • Make your events conversational
  • Collecting attendee data and intent signals
  • Strategically placed CTAs in your event
  • Thoughtfully curated networking sessions
  • Real-time Analytics

PART 4

Post-Event Activities for Maximizing ROI

  • Repurpose event content
  • Plan Your Event Success Lifecycle
  • Audience Segmentation & Follow-up Strategies
  • Data-driven personalized follow ups
  • Analyzing the data and proving the ROI
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Don't leave your event success to chance!

Follow our proven blueprint to create buzz, drive action, and build lasting relationships through engaging and immersive events!

Download the Event Success Playbook Now

ABOUT WE & GOLIATH

A Top 100 Event Agency Worldwide with 20+ Years Experience

Since 1999, the We & Goliath team has offered highly successful digital campaigns including virtual and hybrid event production and marketing for global enterprises, SMBs, and non-profits, with an 89% conference client retention rate. Visit weandgoliath.com to learn more.

ABOUT WE & GOLIATH

A Top 100 Event Agency Worldwide with 20+ Years Experience

Since 1999, the We & Goliath team has offered highly successful digital campaigns including virtual and hybrid event production and marketing for global enterprises, SMBs, and non-profits, with an 89% conference client retention rate.