Get The Event Playbook

Gain access to the proven strategies our award-winning agency uses to drive real event results for our clients

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Get your free playbook

Celebrated for Excellence: Trusted by Innovators

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Clutch 2024 Top Company badge awarded for Live Events Production Company.
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Inside this comprehensive guide, you'll discover:

The step-by-step framework to plan an unforgettable event experience that converts

20+ proven tactics to boost event marketing and increase registrations

Optimization strategies to maximize engagement and ROI during and after your event

Data-driven follow-up approaches to turn attendees into long-term customers

Real examples and case studies from successful events

Whether organizing virtual, hybrid or in-person events, our playbook walks you through the entire event success lifecycle.

Get the insider tips and strategies to:

Increase qualified leads by 25% or more

Grow revenue from events year-over-year

Boost attendee engagement and satisfaction

This e-book contains:

PART 1

Event Planning for ROI

  • Expand Your Audience with Inclusive Events
  • Define and Measure Event Success
  • Align Your Team(s) for Maximum Impact
  • Let Audience Data Shape Your Event Content
  • Budgeting for Success
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PART 2

Pre-Event Marketing Strategies

  • Amp Up Excitement
  • Boost Event Registrations with CRO Best Practices
  • Implement UTM and conversion tracking
  • Leveraging Partnerships
  • Email Marketing
  • Optimize your distribution channels

PART 3

Gather Data & Drive Action During the Event

  • Make your events conversational
  • Collecting attendee data and intent signals
  • Strategically placed CTAs in your event
  • Thoughtfully curated networking sessions
  • Real-time Analytics

PART 4

Post-Event Activities for Maximizing ROI

  • Repurpose event content
  • Plan Your Event Success Lifecycle
  • Audience Segmentation & Follow-up Strategies
  • Data-driven personalized follow ups
  • Analyzing the data and proving the ROI
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Don't leave your event success to chance!

Follow our proven blueprint to create buzz, drive action, and build lasting relationships through engaging and immersive events!

ABOUT WE & GOLIATH

A Top 100 Event Agency Worldwide with 20+ Years Experience

Since 1999, the We & Goliath team has offered highly successful digital campaigns including virtual and hybrid event production and marketing for global enterprises, SMBs, and non-profits, with an 89% conference client retention rate.

ABOUT WE & GOLIATH

A Top 100 Event Agency Worldwide with 20+ Years Experience

Since 1999, the We & Goliath team has offered highly successful digital campaigns including virtual and hybrid event production and marketing for global enterprises, SMBs, and non-profits, with an 89% conference client retention rate.