Events for Coaches, Consultants, and Experts
Turn your expertise into
an event that fills up and sells.
- We plan your event and marketing with you in two to three weeks.
- Then we can build it, fill it, and produce it.
- If you qualify, our sales partner can close your $10K+ deals for you.
Trusted by:
500+ events produced
20+ years
2X GOLD People’s Choice Virtual Event of the Year
An Event Can Grow Your Business,
Wherever You’re Starting
Every plan starts from where you are. The goal: an event that grows your audience and sells your program or books the right meetings.
You have never run a paid event.
We plan your first one so it fills up and runs smoothly.
You have a big audience and no event.
You have years of content and a real list, but no event that turns them into revenue.
You sell high-ticket, one call at a time.
An event puts your offer in front of a whole room, so your calls are with people who already want to talk.
You only coach one-to-one.
An event is how you launch a group program or a course to people who already trust you.
You sell advisory work that closes over months.
We plan your event to book meetings with the right people.
You have run events, and they did not fill up or sell as well as you hoped.
The room was fine and the month after was quiet. We find the planning and promotion gaps before your next one.
Room size matters but it’s not the #1 factor. A 60-person webinar with a high-ticket offer and the right people in the room can earn more than a 400-person conference pitch with a weak offer.
How We Plan and Produce Your Event
Our co-founders came out of marketing and live events. We work from our SMART Event Method™. Here’s how its five parts work for a coaching or consulting business:
- Strategy: which events to run, and what you sell at each one
- Marketing: filling the room and getting people to show up
- Attendee Experience: an event people want to come back to
- ROI: what the event earned, in your own numbers
- Transformation: a next step for your buyers after the event
Strategy
Plan the Event Around What You Sell
Every engagement starts with a plan, because your offer decides what the event earns.
Which Events to Run, and Why
We decide what each event is for and how to price it, so your events stop competing for the same buyer.
The Offer, in Your Own Words
You keep your method and your language. We help you shape the offer, and we never write it for you.
What Your Buyers Buy Next
A next step for buyers who say yes: a group program, a membership, or a higher-level offer.
The SMART Event Blueprint for Coaches, Consultants, and Experts
Your Event Funnel, Planned With You in Two to Three Weeks
We map your Event Funnel with you, from which events to run and what you offer to who follows up and how you score the results.
You get the full plan, with a name next to every step. You or your VA can run it, or we can build, fill, and run it with you.
The Blueprint comes with a money-back satisfaction guarantee. If you hire us to produce your event, half of what you paid for the Blueprint is credited forward.
Book a Strategy CallStarting From Scratch, or
Improving Events You Already Run
Starting from scratch
We plan the whole path: a free webinar or masterclass, then a smaller paid workshop, then a main event where you make your biggest offer.
Improving what you already run
We find what holds back sales at your most important event and design the solution.
How We Can Help
Get one team to design the plan, fill the room, run the event, and show you what it earned.
Marketing
Fill the Room
With 20+ years experience in events and marketing, we know how to fill a room.
Registration and promotion
- Registration pages that speak to what your audience wants
- Email sequences written in your voice
- Paid social ads and retargeting, when your timeline and budget allow
Show-up and attendance
- Reminders timed between sign-up and event day
- A real reason to attend live, with no fake scarcity
- Data-driven ticket pricing
Attendee Experience
Run an Event People Remember
Room design
- Time for attendees to meet and talk, where they feel safe to speak up
- Moments to reflect, so people leave with their own takeaways
- A strong ending, like a plan each attendee writes for themselves
- Fixes for the day-two attendance drop at multi-day events
- A plan for how attendees connect and find community
Production
- Full-service production for in-person, virtual, or hybrid events
- Multi-camera filming, in a studio or on-site
- Simulive sessions, recorded ahead and broadcast with live chat and Q&A
- An event platform for registration, reminders, breakouts, polls, and Q&A, up to a $5,000 value, included at no extra cost with production
ROI
Know What It Earned
You get a scorecard against your goals and a results call after the event, so your next event starts from real numbers.
- Your Real Numbers
We track sign-ups, show-up rate, applications, calls booked, and sales. - Every Sale Traced to Its Source
We trace each sale to the ad, email, or partner behind it, so you know where to spend next time. - The Cheapest Lever, Found
Buyers equal sign-ups times show-up rate times close rate. That math usually shows you the easiest fix. - The Follow-Up That Turns Interest Into Sales
Many sales happen in the days after an event, through applications, calls, and emails. We plan that follow-up before the event starts.If you qualify, our event sales partner can close sales during and after it. The team has generated $20+ million in sales of coaching, education and mentorship programs since 2015, and over $1.7 million in sales so far from live virtual seminars alone.
Transformation
Keep Attendees Engaged and Ascending
After the Event Ends
We write the follow-up emails and the call plan. You, your VA, or a sales partner we recommend handles the calls. We also plan what your buyers join next, so your next event does not start from zero.
Our Post-Event Engagement Suite adds session replays, written takeaways, a chatbot that answers from the session transcripts, and highlight clips.
The Event Formats That
Work Best for Experts
Teach three to five points around one big idea, then invite people to the next step.
Engage your community with a multi-day format all about getting people results.
Run a flagship transformational event over 2-3 days, virtual or in person.
Build your name and brand while letting your speakers’ and partners’ lists grow yours.
How We’ve Helped Experts & Coaches
Across 500+ events, our clients have grown registrations up to 7X, revenue up to 3X-4X, and attendance rates up to 2X.
4-5X ROAS for An Acting and Public Speaking Coach
34X ROAS for A Nightlife and Event Marketing Coach
A Solo Training Business for Behavior Analysts
Ashley Patton, Founder & Behavior Analyst, Class on Task
9 Years of Collaboration with An Event Organizer and Host
Jay Ponti, Event Organizer and Host, Be the Revolution
2X Summit Registrations for Top Marketing Consultant
6X ROI for A Global Nonprofit’s Webinar > Workshop Series
Why Work With Us
vs. Business Coaches and Online Courses
A course on events teaches the theory and leaves the work to you. We plan your event with you, then help fill and run it too.
vs. Marketing and Ad Agencies
An agency runs the ads. We plan the offer and the event it sells, then run the ads too, so everything follows a cohesive plan that gets better with every event.
vs. Event Production Companies
Stop playing vendor volleyball. Managing your AV, your venue, your technology, and your promotion: we’re your one-stop shop.
People’s Choice Virtual Event of the Year
Boutique Agency, Rising Star Agency & Top 100 Awards
Impactful Events That Keep Winning
FAQ
We have a track record of increasing registrations, attendees, and sales for all types and sizes of events. Together, we’ll define goals with you, measure your event campaign, and keep improving year over year.
Both. Every engagement starts with the SMART Event Blueprint. Then we can write the copy, run the campaign, provide the platform, and produce the event. Or you and your VA can run it from the plan.
We can. We build custom landing pages, checkout flows, and thank-you pages that can replace expensive funnel software like Kajabi for simple needs. We also have agency plans with premium event software with registration built in.
We offer the Blueprint in tiers, based on what your event and offer need. On your first call, we recommend one and give you the price. Production is quoted to your event, platform included.
Plan Your Best Event Ever
Start with a data-driven plan for your event funnel.
Then let us build it, fill it, and produce it.
On the call, you get a clear read on where your current event plan is losing people,
and some initial ideas to fix it, whether or not you hire us.
The Blueprint comes with a money-back satisfaction guarantee.
Related Services
SMART Event
Blueprint
A 2-3 week strategic engagement that delivers your event’s experience design, marketing plan, and ready-to-publish copy.
Virtual Event
Management
An extension of your team, handling platform selection, configuration and production from kickoff through post-event analytics.
Virtual Event
Consultants
Senior strategic guidance on platform choice, format, and engagement design, helping you run bigger, more beautiful virtual events with less effort.
Association Event
Management
Award-winning production and association-first strategy for your annual conference, summit, or gala.
