Outreach | Interviews | Video Production | Website
Jay Ponti, author of The Political Revolutionary’s Handbook, asked We & Goliath to create a virtual summit titled, “Be the Revolution Online Summit,” that would host interviews with 21 prominent progressive speakers over 21 days. The objective of the extended summit was to generate an engaged, qualified audience to build upon and promote Ponti’s book. This would be achieved by inviting prominent speakers from progressive, grassroots movements. Although Ponti’s book promotion was the central focus, coalescing the respective audiences of each speaker would be a cross-promotional win for everyone involved. The challenge would be streamlining these intentions into a structured event. And one that would generate enough buzz, relevance and momentum for the 21-day period.
Taking the complex array of topics in Ponti’s book and making them render in virtual event format would be no small task. Fortunately, spreading the summit out over the course of 3 weeks allowed us to isolate subject matter in digestible sessions. However, we also needed to address audience objectives. These could range from political activism to professional development, or include all of the above. We then needed to establish an event format that made it easy for attendees to find the speakers that interested them the most. Our promotional strategy included two separately themed microsites optimized for UX and conversions on session attendance. We also made the event accessible on Facebook and designed sharable social media graphics for audience promotion. Ongoing promotion for the 21 days would also include a daily email sequence with replay clips of previous days’ sessions. Finally, to help fund the effort we created a branded presentation deck to attract sponsors.
Over 1,000 registrants signed up for Be the Revolution’s 21-day period. The production and promotion of the event itself ran smoothly, allowing Ponti and others to focus on content and moderating conversations with speakers. Attendees were able to navigate the website with ease. Speaker/session descriptors included interest tags (e.g. Grassroots Strategy, How To, Publishing) as well as the clear language about what attendees can expect from each session. Video replays were edited and uploaded on a daily basis for promotion across email and social media. The sister microsite to the main event page, titled, “Badass Women of the Resistance,” celebrated speakers like Jodie Evans of CODEPINK and Kerri Evelyn Harris of Medicare for All NOW, and helped broaden the summit’s appeal. The event propelled Ponti’s book promotional efforts forward and awarded him new consulting partnerships. He now hosts weekly events as part of his ongoing engagement with his newly energized audience.
03Logo, Website & Graphic Design
Evaluated top online conference software and chose a platform that best fit their needs and goals. Consulted on ideal software configuration and integrations.
Setup registration flow, and all summit features including: automatic email notifications, replay hosting, video hosting, chat, tickets, reporting, etc.
Designed the logo, sharable social media graphics, video thumbnails and full conference microsite, optimized for UX and conversion.
We helped write, edit, and design a sponsorship presentation to help Be the Revolution raise funds.
We also gave this interview on guerilla marketing tactics in the event.
Our technology discovery affirmed that Be The Revolution required a platform that not only served the expected functions of registration & agenda, but one that facilitated email list growth and peer-to-peer engagement. We decided on an all-in-one solution that was able to capture attendee data and put it into the service of user experience: Attendees were able to easily discover the talks, speakers and fellow attendees that aligned with their interests and affiliations. Dynamic, automated emails notified attendees of approaching start times and other time-sensitive details. Event sessions were equipped with live audience feedback, via chat. Speakers were able to make offers, give incentives and even prizes. The platform served BTR’s list building objectives by making attendees feel they had a place in the community that grew and surrounded these 21 days of talks.
Our speakers run some of the most influential non-profit organizations:
Let our online event experts help you decide which format and software is right for you, and how to attract the audience, speakers and sponsors you need to succeed.