Over 1,000 registrants signed up for Be the Revolution’s 21-day period. The production and promotion of the event itself ran smoothly, allowing Ponti and others to focus on content and moderating conversations with speakers. Attendees were able to navigate the website with ease. Speaker/session descriptors included interest tags (e.g. Grassroots Strategy, How To, Publishing) as well as the clear language about what attendees can expect from each session. Video replays were edited and uploaded on a daily basis for promotion across email and social media. The sister microsite to the main event page, titled, “Badass Women of the Resistance,” celebrated speakers like Jodie Evans of CODEPINK and Kerri Evelyn Harris of Medicare for All NOW, and helped broaden the summit’s appeal. The event propelled Ponti’s book promotional efforts forward and awarded him new consulting partnerships. He now hosts weekly events as part of his ongoing engagement with his newly energized audience.