🚀 The Event Playbook:
Proven strategies to level up your next event!
Download the Event Playbook,
proven strategy to level up your next event!
Proven strategies to level up your next event!
Download the Event Playbook,
proven strategy to level up your next event!
SEO | A/B Testing | Website Design | Copywriting | Social Media Design | Email Marketing
Additional Revenue
Leads
ROI from Ads to Sales
Views on Single Post
Art of Living hired us for a multi-year retainer to lead integrated marketing strategy & creative direction including: website redesign, A/B testing, landing page design & copy, email strategy and content, event marketing automation, SEO strategy, blogger training and more.
Additional Revenue
A/B tests generated $41,167 additional monthly revenue with conversion rate increases of 50.2%, 25.4%, 10.6% and 22.6% on 4 key pages
Leads
Increased email signups by 600+ per month (a 113% increase) following UX improvements in website redesign, creating need for sales team.
ROI from Ads to Sales
Event Marketing Automation and Facebook Ads increased attendance and registrations, quickly creating a 3x ROI from ad spend to sales and scaling to a 6X ROI over 2 years.
Views on Single Post
Blog training for in-house writing team, including article writing and upgrades generating tens of page 1 rankings and single articles with over 1.6 million views
01Website Redesign & Conversion Copywriting
02A/B Testing
03Landing Page Design & Copywriting
04Email Strategy & Copywriting
05Event Marketing Automation
06Facebook & Google Ad Copy & Strategy
07 Social Media Marketing
08Staff & Volunteer Training
Led website redesign including managing teams for design, UX, copywriting, development, QA, and SEO including redesign of custom registration system.
Generated 53% increase in sales from landing page of primary workshop, after A/B testing copywriting and design.
Wrote, designed and developed a half-dozen themed landing pages for Google ad campaigns.
Designed emails for holiday promos and new product announcements.
Created consistently-profitable marketing funnel using Facebook Ads and automated emails, text messages and phone calls for in-person introductory events & courses. Increased attendance and ROI with custom remarketing to people who signed up and didn’t attend.
Wrote ad copy for dozens of Google and Facebook ads. Launched various ad campaigns for national and local special events, and helped with strategy for Google Ads grant.
Created accounts and all content for national Twitter and Instagram pages. Setup “cascading” auto-shared content from National Facebook to dozens of chapters using Facebook Locations.
After launching a new blog, we designed a system for engaging volunteer and paid bloggers, editors, designers and keyword-researchers for SEO.
We initiated Art of Living’s first A/B Testing and formal Conversion Rate Optimization program including:
✅ Guide full and proper implementation of Ecommerce Tracking and Cross-Domain tracking in Google Analytics
✅ Generating data-driven test hypotheses based on short and long-form user surveys, user testing videos, analytics and heatmaps
✅ Setup A/B testing software
✅ Design and run tests including copywriting, design, and reporting
Organizing a full-scale virtual or hybrid conference is overwhelming easy with the right team. Leave the stress to us, so you can focus on what you do best.
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