Event management for tech & SaaS companies
Get a Full-Service Event Team
Trusted by GitLab, ClickUp, and Talkdesk
- Worry-free live or simulive production
- Expert strategy and marketing from the same team
- A $5,000 event platform at no extra cost
Trusted by:
500+ events produced
20+ years
2X GOLD People’s Choice Virtual Event of the Year
Testimonials
We do full-service event management for tech companies. We plan, film, and market your user conferences, launches, and webinar series.
“The final production was cohesive and polished.”
“The final production was cohesive and polished.”
Emily Chin, Sr. Production Manager, GitLab
“Our execs have been sharing raving reviews saying ‘The event was great. Your team should be so proud.’”
“Our execs have been sharing raving reviews saying ‘The event was great. Your team should be so proud.’”
Kari Neidigh, VP, Revenue Enablement, Talkdesk
“We were very impressed by how you really listened, and came with ideas no one else suggested.”
“We were very impressed by how you really listened, and came with ideas no one else suggested.”
Mateusz Kornacki, Event Marketing Manager, Callstack
Why Software Companies Trust Us With Launch Day
Your Speakers Look Their Best
We film with several cameras, build a real set, and edit like TV, so your product looks as good on screen as it works.
Launch Day Goes to Plan
We go live when the moment needs it. When the date can’t move, we run it simulive: we record it ahead and air it as live.
Common SaaS Event Challenges
- Speakers spread across many time zones
- One bad connection can ruin a launch
- Your best content disappears after the stream
- Leadership asks which deals the event created
- Nobody wants another webinar
- More events than your team has hours for
Most of these start when the platform, filming, and promotion come from different vendors and nobody plans what happens after the event.
You Get One Team Instead of Four Vendors
Our SMART Event Method™ covers the five parts of every event we run.
Strategy · Marketing · Attendee Experience · ROI · Transformation
DISCOVER THE COMPLETE SMART METHOD
DISCOVER THE COMPLETE SMART METHODAttendee experience
We Produce Your Event, Start to Finish
Some sessions go live. Others run simulive: we record them ahead, edit them, then air them as live with real-time chat and Q&A,
so a speaker’s shaky connection stays off the air. See how simulive works
Live and Simulive Production
- Speakers recorded on their own schedule, in any time zone
- Branded titles, lower thirds, and transitions
- Moderated chat and live Q&A in every session
Studio and On-Site Filming
- Multi-camera filming in a studio or at your venue
- Our own three-camera hybrid kit, used across North America
- In-room speakers and remote guests in one broadcast
Get a $5,000 Event Platform
at No Extra Cost With Production
When we produce your event, the Airmeet license comes with it, a typical $5,000 value for a conference. If you like your own platform, we produce into Zoom or the tool you already use.
- Registration pages and reminder emails, built for you
- Speaker backstage, polls, Q&A, breakouts, and networking
- Captions in many languages, plus live interpretation on request
- Attendee data held by Airmeet, which is ISO 27001 certified
Make Every Launch, Summit, and Webinar Look Its Best
Live, simulive, hybrid, or in the room: one team plans, films, and streams it, so every event looks as polished as your product.
User Conferences and Customer Summits
We run every track for your global audience, so each session looks as good as your keynote.
Product Launches and Release Events
We record ahead when it matters, so your launch airs on time even if a speaker’s Wi-Fi fails.
Webinar Series
We build one format you reuse, so each episode takes less of your team’s time.
Internal Kickoffs and All-Hands
We film your executives in a day or two and air the sessions at good hours in every region.
Marketing
Marketing That Gets the Right People to Register
We plan the promotion and the follow-up along with the production.
Registration Campaigns
- Landing pages, email sequences, and reminder emails
- Paid social and retargeting to people who know you
- Outreach to the accounts you most want there
- A ready-made pitch attendees can send their manager
Brand and Design
- Event branding, motion graphics, and logo animations
- Slide design, speaker kits, and promo videos
Months of Content From One Event
We cut the recordings into clips, session summaries, translated versions, and social posts, and time the follow-up to land while deals are still open.
Strategy
Where Most Software Teams Start
SMART Event Assessment
A short review of your results and goals. You get next steps and KPIs drawn from 500+ events.
Get a Free SMART Event AssessmentSMART Event Blueprint
Your full strategy in 2 to 3 weeks: audience research, messaging, a marketing plan, and copy, tested with an AI focus group built on your buyers. If you’re not happy, you get your money back. Most clients who then hire us to produce get half the cost credited to their event.
Discover the SMART Event BlueprintROI
Prove What Your Event Was Worth
We show you which deals the event touched, with numbers you can defend to leadership. We work with your ops team to put registration, attendance, and session data in your CRM.
Event ROI Dashboard
Registration, attendance, engagement, and pipeline numbers in one place.
A Recap for Leadership
Written for the people who approve budgets, ready to forward.
Each Event Gets Smarter
Each year’s plan builds on what the last event proved.
Transformation
Help Customers Use What They Learn
Attendees forget most of what they hear within days unless you reinforce it.
Transform Lite
The Replays and Insights Dashboard, plus Retention Engineering™ follow-up.
Ask About Transform LiteTransform Pro
Adds attendee success coaching, so customers put what they saw into practice.
Discover Transform ProHow We Compare
| What you get | Platform only | Production crew only | We & Goliath (pick what you need) |
|---|---|---|---|
| Strategy and a measurement plan | Not included | Rarely included | Available |
| Event production | You produce it | Included | Available |
| Event platform | You buy and run it | You source it | Included with production |
| Event marketing | Not included | Rarely included | Available |
| Content after the event | Recordings | Recordings | Clips, summaries, and follow-up |
Tell us what your team already covers. We handle the rest.
Start with one launch, one webinar series, or a SMART Event Assessment.
Book a Strategy CallResults for Software Companies
Case Study Videos
“An event that looks like this says we’re a serious player in the legal tech industry.”
Trevor Johnson
VP Marketing, Priori Legal
Asset-Map
“From soup to nuts, working with We & Goliath has been a fantastic process.”
Lex Brooks
Director of Brand + Product Marketing, Asset-Map
FAQ
We take the parts your team has no hours for: speaker recording, editing and broadcast, the platform, and content after the event. We ask what your team owns and quote only the rest. We can start in weeks.
We quote every event to its scope after a strategy call. Production includes the event platform, which takes a real line item off your budget. If you’re not happy with the SMART Event Blueprint, you get your money back.
We plan on 12+ weeks for a hybrid conference, 6+ weeks for a virtual conference, and 4+ weeks for a webinar. We’ve opened registration in days when a client needed it.
We produce into the platform you already own, and registration data still reaches your CRM.
We record each speaker on their own schedule, so their connection doesn’t matter. For live programs, we schedule rebroadcasts so no region gets a 3am session.
We record sessions ahead, edit them, then air them on a schedule with live chat, Q&A, and a moderator, so speakers get a calm recording day. Learn more about simulive
We’ve worked through enterprise MSAs and security questionnaires, and we can work on your paper. Attendee data lives in the event platform, not on systems we run, and we use any lists you share only to promote your event and never sell them.
Ready for Your Smoothest Conference or Launch Yet?
You’ll leave the call knowing what to hand us and what to keep in-house,
whether or not we work together.
Related Services
Virtual Event
Management
End-to-end management for your online events, from the platform and speakers to the follow-up.
Hybrid Event
Management
One team for the room and the stream, so in-person and online attendees get the same event.
Simulive
Webinars
Sessions recorded ahead and aired as live, with real-time chat, Q&A, and a moderator in every room.
Corporate Event
Solutions
Kickoffs, all-hands, and leadership summits, planned, filmed, and produced for your whole company.
