🚀 The Event Playbook: Proven strategies to level up your next event!

🚀 The Event Playbook:
Proven strategies to level up your next event!

Virtual Swag Bags: How to Wow Your Virtual Attendees

In this article, we talk about the benefits of including virtual event bags in your next event. We also give you examples and ideas to curate swag bags that will benefit the event and the sponsors.

You’ve pulled off the virtual event of the year—compelling sessions, A-list speakers, flawless tech.

Attendees are blissed out and basking in the afterglow.

But what if you could amplify that buzz even further and cement your event in their minds as an all-time fave?

Enter the secret weapon of virtual swag bags—thoughtful, curated collections of digital goodies, perks and gifts delivered straight to attendees’ inboxes.

Part surprise and delight, part acknowledgement of thanks, virtual swag bags are the cherry on top that transforms your event from great to unforgettable.

If you’re not already harnessing the power of virtual swag bags to electrify your events, you’re missing out on major wow factor potential.

Today, we're diving deep into why virtual swag bags are a total game changer, the blueprint to craft coveted bags that dazzle, and serving up plenty of creative inspo to get your own ideas flowing.

Ready to go from ho-hum to holy smokes with your virtual events?

Let’s talk swag!

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So What Exactly Are Virtual Swag Bags?

Imagine attendees opening their inboxes to find a personalized digital care package waiting just for them.

Virtual swag bags provide that touch of magic.

These online gift bags feature a thoughtfully chosen mix of enticing digital items like:

  • Exclusive discount codes
  • Free trials and subscriptions
  • Downloadable e-books and templates
  • Charity donation links
  • Virtual gift cards

The versatility of virtual swag bags makes the possibilities endless.

You can fine-tune offerings to sync perfectly with your event’s theme, guest preferences, and sponsor partnerships.

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Why Virtual Swag Bags Are Game-Changers

In the virtual event sphere, forming meaningful connections can prove challenging.

However, virtual swag bags provide a powerful solution to bridge that gap and take your events to the next level.

Amp Up Engagement

Virtual swag bags pique attendees’ curiosity and incentivize active participation from start to finish.

The promise of surprising digital rewards keeps people eagerly tuned in.

Strengthen Brand Recognition

Strategically including branded merch in swag bags plants seeds in attendees’ minds.

These touchpoints organically reinforce your organization’s identity and leave a lasting imprint.

Increase Sponsorship Value

Sponsor partnerships add another layer of value.

Featuring custom sponsor offerings in swag bags provides a mutually beneficial platform to organically showcase sponsors’ products and services.

Eco-Friendly and Cost-Effective

Opting for digital swag eliminates production and shipping costs, making virtual swag bags a budget-friendly, sustainable choice.

Gain Data-Driven Insights

Detailed analytics provide valuable intel into attendee engagement levels.

Tracking item redemption rates and preferences equips you with data to refine approaches for future events.

With virtual swag bags in your roster, you hold the key to next-level attendee engagement and unforgettable virtual events.

In the following section, we’ll go more in-depth into crafting irresistible virtual swag bags guaranteed to wow your guests.

Get ready to take your virtual events into a new stratosphere!


Easy starting packages • Advanced options • Proven results


Crafting Virtual Swag Bags That Wow: Best Practices

Curating a stellar virtual swag bag is both an art and a science.

Follow these fundamental best practices as your foundation to assemble swag bags that wow:

1. Know Your Crowd

First and foremost, you’ve got to intimately understand your guests – their unique wants, difficulties, and quirks.

Extensively research your attendees, gathering precious nuggets of insight on what really makes them tick.

Armed with this understanding, carefully select swag items that speak to their distinct interests and needs.

The more relevant your gifts are, the more impact they will have.

2. Compliment the Event Theme

When picking out virtual goodie bag items, it’s vital that each one flows naturally from the main topic and messaging of your event.

Choose things reinforcing those big ideas from the sessions so that you craft a unified, memorable adventure that stays with your attendees long after it concludes.

This thoughtful strategy spotlights your event’s core concepts for your audience, making it an unforgettable, worthwhile experience.

3. Prioritize Quality Over Quantity

While packing your bag full of generic freebies may be tempting, it’s way more effective to intentionally curate a selective set of awesome, valuable items.

Carefully chosen gifts that spark authentic joy and add real value are what counts – not filling up space.

When your swag makes your guests light up with appreciation, you've nailed it.

4. Strategize Sponsor Partnerships

Partnering Up with Sponsors They Already Know and Love

Seriously up your goodie bag game by collaborating with sponsor brands your audience already trusts.

Organically showcasing those partners’ products and services makes your attendees happy while spotlighting your sponsors – it’s a win-win.

This strategic teamwork adds value for your sponsors while getting your guests amped about brands they genuinely love.

The Power of Brand Alignment

Partnering up with trusted sponsors also lets you tap into powerful co-branding.

Associating your event with respected companies amplifies your own reputation and legitimacy in your attendees’ eyes.

It conveys that industry leaders are backing your event because they share your commitment to awesome experiences.

Tailored Sponsor Offerings

To maximize your sponsor collaborations, work closely with each partner to provide tailored offerings perfectly matching your crowd.

Whether it’s special discounts, limited products, or VIP access, these unique bonuses add major value and exclusivity to your swag bag.

Going above and beyond with relevant custom sponsor gifts demonstrates your dedication to a stellar attendee experience.

5. Package the Presentation

Just like a beautifully wrapped present builds eager anticipation, an awesome-looking virtual swag bag interface makes a huge difference.

Invest in a stylish, user-friendly design that makes your gifts irresistible.

Consider surprises, interactivity, or even games to boost engagement as attendees explore their loot.

6. Balance Immediate and Long-Term Value

A well-rounded digital swag bag blends instantly gratifying freebies with long-term resources.

Throw in immediate treats like discount codes and free trials for a rush of joy and quick engagement.

Then balance it out with tools, content, and access offering ongoing help so your gifts’ impact lasts.

In the next section we’ll explore creative virtual swag bag ideas ripe for inspiration to start revving up your own events.

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Creative Virtual Swag Bag Ideas to Inspire

With the basics covered, it’s time for the fun part—brainstorming one-of-a-kind swag!

Virtual swag bags are only limited by your imagination.

Spark inspiration with these innovative ideas:

  • Spotlight Attendees with Personalized Digital Art. Collaborate with graphic artists to surprise each attendee with a custom digital portrait, themed device wallpaper, or social media profile pic overlay. They’ll feel like the star VIP.
  • Host Interactive Virtual Cooking or Mixology Classes. Supply ingredients and tools for attendees to whip up gourmet bites or craft cocktails alongside celebrity chefs or mixologists over livestream. Tasty, fun, and engaging!
  • Offer Event Tie-In Charitable Donations. Coordinate with a related charity to allow attendees to donate directly in honor of involvement with your event. Heartwarming while also underscoring communal spirit.
  • Curate Custom Event Playlists. Capture the event’s essence through music with thematically tailored Spotify playlists blending speaker favorite tunes, crowd requests, and more. Turn up event energy!
  • Set Up Festive Branded Photo Booths. Encourage snapshots and selfies with virtual photo booth stations stocked with themed backdrops, props, filters and photo-enhancing effects. Perfect for pumping up social media buzz.
  • Promote Wellness with Self-Care Surprises. Remind busy attendees to refuel with rejuvenating resources like meditation tracks, yoga class passes, subscriptions to mindfulness apps, and more. Healthy swag brings balance.
  • Infuse Friendly Competition. Pep up participation by gamifying challenges attendees complete over the course of events, with prize badges awarded to top performers. A little friendly competition spurs engagement.
  • Unlock VIP-Only Content. Flatter attendees by granting exclusive access to speaker e-books, backstage video tours, private podcast episodes, and other exclusive content. Treat your guests like stars!

Dream up offerings that uniquely appeal to your distinct attendees.

Keep mining creative concepts until you strike swag bag gold!

Partner with Swag Bag Pros

Concocting stellar swag requires equal parts creativity, strategy, and technical finesse.

Even with first-rate ideas, bringing visions to virtual life can be daunting.

That’s where aligning with seasoned swag bag solution partners pays dividends.

At We & Goliath, crafting show-stopping virtual events is our specialty.

Our creative crew understands the art and science behind curating and seamlessly delivering swag bag magic guaranteed to dazzle attendees.

Together, by combining your visionary direction with our technical experience executing imaginative swag bag campaigns, we possess the power to skyrocket your virtual events into the stratosphere.

Let’s connect to start crafting your next can’t-miss virtual happening packed with swag sure to steal the show!

We & Goliath

We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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