🚀 The Event Playbook: Proven strategies to level up your next event!

🚀 The Event Playbook:
Proven strategies to level up your next event!

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Virtual Trade Show Software for Online Events

Harness the power of cutting-edge virtual trade show platforms to create immersive, engaging experiences that transcend geographical boundaries, slash costs, and drive unparalleled results for your business.

You’ve got an important mission ahead – planning a winning virtual trade show.

But staring down the unknown digital landscape makes you uneasy, even as a seasoned pro.

What you need is a platform built to deliver an immersive, show-stopping experience that wows your audience.

Not sure where to start?

Take a deep breath.

Our experts have put in the legwork comparing top solutions to breakdown what each virtual event software offers.

Now you can easily weigh the features and functionality against your specific goals and choose with confidence.

No more wasting hours wading through technical jargon you don’t understand.

And definitely no spreadsheets comparing endless feature checklists!

We’ll highlight the capabilities that matter most so you can focus on crafting vibrant digital exhibits, seamless hybrid events, and dynamic virtual content.

Let’s get you ready to revolutionize your next virtual or hybrid fair, trade show, or conference!

First up, a guide to picking the right event management platform for your needs.

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One Event. Two Experiences.

Skillfully engage both your in-person and online attendees through our cutting-edge hybrid event production services.

The Rise of Virtual Trade Shows: A Paradigm Shift

A tectonic shift has rocked the events realm towards virtual experiences, with trade shows riding that disruptive wave.

The surging popularity of these digital events is fueled by their ability to transcend geographical boundaries, slash costs, and deliver a seamless experience for exhibitors and attendees alike.

Ditch the constraints of traditional physical trade shows.

Their virtual counterparts offer unprecedented flexibility and accessibility that was once unimaginable.

A key driving force?


Say sayonara to steep venue rentals, travel nightmares, accommodations, and tangled logistical knots.

Virtual trade shows axe those financial burdens, making participation affordable for businesses of any size on a global stage.

But the perks keep coming.

These events boast a lower carbon footprint, aligning with the industry’s growing eco-consciousness.

Let's not overlook the unbeatable convenience factor - attendees engage from the comfort of home or office, no soul-crushing commutes required.

There’s also unrivaled flexibility.

Attendees engage at their own pace, with on-demand access after the live event wraps.

No more FOMO from missed sessions or networking opportunities due to scheduling conflicts or time zones.

As you can see, virtual trade shows are a complete package deal.

They’ve rapidly become an essential tool for businesses aiming to showcase products, cultivate connections, and drive results in unprecedented ways.

Get “The Event Success Playbook”

Our proven event planning playbook has step-by-step strategies to increase qualified leads 25%+, grow revenue, and boost engagement.

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Exploring Virtual Trade Show Platform Options

With that virtual trade show revolution illuminated, it’s time to dive into the main event – choosing the right platform.

These meticulously crafted solutions aim to replicate the physical experience, armed with an arsenal of features and tools to engage attendees, showcase products, and facilitate networking.

As you venture forth on your quest for platform perfection, keep these vital features squarely on your radar:

Customizable Virtual Booths

Picture this – a virtual space where exhibitors truly shine, effortlessly captivating their audience.

The top platforms offer customizable booths that allow you to showcase products and services in an engaging, interactive manner.

Be on the lookout for robust branding capabilities, multimedia integration for videos, images, and demos galore, plus a nice selection of templates to choose from.

That ability to personalize?

It sharpens your critical first impression.

Live Streaming & Webinars

These are the bread and butter powering successful virtual events.

Your ideal platform should champion high-quality live video streaming, empowering exhibitors to host live product demos, presentations, and Q&A sessions without a hitch.

Also keep an eye peeled for interactive capabilities like live chat, polls and surveys to seriously amplify audience engagement and gather that ultra-valuable feedback.

Networking & Matchmaking

Networking is fundamental at any trade show, virtual or not.

Look for platforms packing a punch with robust networking tools – virtual meeting rooms, 1-on-1 video chat, AI-powered matchmaking to connect attendees with exhibitors, industry experts and peers.

These foster those meaningful conversations and potential business opportunities.

Easy starting packages • Advanced options • Proven results

Analytics & Reporting

Data reigns supreme in our digital age.

Opt for platforms providing comprehensive analytics and reporting, allowing you to closely track attendee engagement, booth visits, session attendance and lead gen performance.

These insights will help measure success and optimize future strategies.

Technical Support & Scalability

Hosting a virtual trade show is no simple walk in the park, so reliable technical support is critical.

Your ideal platform should offer dedicated customer support – pre-event training, live assistance during the event, and post-event follow up.

And make sure it can scale to accommodate your expected audience size without any performance hiccups.

Top Virtual Trade Show Platforms to Consider

With a bounty of virtual trade show platforms out there, narrowing it down can feel dizzying.

But don’t sweat it – we’ve curated a lineup of some of the top-rated options to simplify your decision.

1. vFairs

vFairs is a comprehensive virtual event platform packed with an array of features for hosting engaging, interactive virtual trade shows.

We’re talking customizable virtual booths, live chat functionality, seamless webinar integration – vFairs provides a silky smooth experience for exhibitors and attendees alike.

One major vFairs strength?

Its intuitive navigation and user-friendly interface.

Attendees can easily explore that virtual exhibition hall, visit booths, and interact with exhibitors across various communication channels.

Plus, the platform brings the power with its robust analytics and reporting tools, allowing organizers to dive deep into key metrics and uncover valuable attendee behavior insights.

But what really sets vFairs apart are its gamification elements like scavenger hunts and leaderboards.

These fun components don’t just add excitement – they drive participation and keep attendees invested throughout that virtual experience.

2. 6Connex

6Connex is another leading virtual trade show platform offering a powerful suite of features to create immersive, engaging online events.

Think customizable virtual environments, interactive product showcases, dedicated networking lounges – 6Connex provides a comprehensive solution for businesses aiming to host standout virtual trade shows.

The platform’s virtual booths are highly customizable, allowing exhibitors to showcase products and services in visually appealing, interactive ways.

Attendees can engage exhibitors through live chat, video conferencing, scheduled meetings – really fostering those meaningful connections and business opportunities.

But 6Connex takes it a step further by also providing an array of marketing and promotional tools – email campaigns, social media integration, and more.

This holistic approach ensures your virtual trade show delivers an exceptional experience while reaching the right audience.

3. Hopin

Hopin is a versatile virtual event platform that’s rapidly gained popularity in recent years.

While not solely focused on virtual trade shows, Hopin flexes a robust feature set well-suited for hosting online exhibitions and conferences.

The platform provides customizable virtual venues – expo halls, networking areas, presentation stages galore – allowing you to craft a tailored experience for your audience.

A key Hopin strength is its emphasis on networking and audience engagement.

It’s packed with networking tools like one-on-one video meetings, group discussions, speed networking sessions – all helping attendees connect with like-minded individuals and potential partners.

But Hopin also brings interactive flair with features like polls, Q&A, and live chat to keep attendees engaged throughout the event.

With its dynamic, connection-fostering feature set, Hopin emerges as a stellar option for businesses craving an immersive, engaging virtual trade show experience.

Want expert guidance & exclusive deals on top online event software? Contact us today and save!

As a preferred production partner with top virtual event platforms, we get exclusive discounts and pass the savings along to our clients.

4. Brella

Brella is a virtual event platform laser-focused on facilitating meaningful connections and maximizing networking opportunities.

While it may not offer the same customization level as some options, Brella excels at using AI to match attendees based on shared interests and objectives – making it an ideal choice for networking-centric virtual trade shows.

Brella’s AI-powered matchmaking algorithm analyzes attendee profiles and suggests relevant connections, ensuring participants can make the absolute most of their time at the event.

The user-friendly mobile app also allows attendees to network and schedule meetings on-the-go with ease.

If fostering valuable professional connections is your top priority, Brella deserves a spot on your radar.

By providing that seamless networking experience, Brella empowers attendees to forge lasting relationships and unlock new business opportunities.

Parting Thoughts

As the events landscape continues evolving, virtual trade shows have emerged as a powerful solution for businesses looking to showcase products, connect with customers, and expand their reach.

By harnessing the advanced capabilities of cutting-edge virtual platforms, event planners can craft immersive, engaging experiences that rival – and often surpass – their traditional in-person counterparts.

When vetting the ideal virtual trade show platform, carefully evaluate factors like customization options, live streaming capabilities, networking features, analytics and reporting tools, and reliable technical support.

Aligning your choice with your specific objectives and needs will help ensure a successful, impactful virtual event that leaves a lasting impression on attendees and exhibitors alike.

The digital frontier of events unlocks virtual trade shows’ full potential.

With the right platform and a creative, strategic approach, the possibilities are limitless.

You can captivate audiences, showcase offerings effectively, and drive tangible business results like never before.

The virtual realm awaits those bold enough to step confidently into the future of events.

Unlock Your Virtual Trade Show’s Full Potential

Ready to take your virtual trade show to the next level?

Our team of experienced virtual event strategists is here to help.

We understand the challenges you face in creating an engaging, impactful online experience that delivers measurable results.

That’s why we’re offering you a complimentary strategy session tailored to your specific needs and goals.

We’ll work closely with you to optimize every aspect of your virtual trade show, from platform selection to interactive content creation, ensuring your event captivates attendees and drives meaningful outcomes.

Don’t miss this opportunity to elevate your virtual presence.

Schedule your strategy session today and let’s create an exceptional virtual trade show experience together.

We & Goliath

We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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