🚀 The Event Playbook: Proven strategies to level up your next event!

🚀 The Event Playbook:
Proven strategies to level up your next event!

event marketing ideas

Marketing Ideas for Events: Sell Out Your Event!

Why do so many events flop? You spent lots of time booking awesome speakers, hiring a talented production team, and securing venues. Yet crickets? You need to spend as much time developing cutting-edge marketing ideas for events as you plan your conference. Don’t know where to start? That’s okay! We & Goliath will share our award-winning strategies with you so your next event will soar!

In today’s competitive event landscape, it’s essential to boost attendance with innovative marketing strategies like social media campaigns, influencer partnerships, and interactive content. 

Engaging promotional materials, early-bird incentives, and personalized email marketing can increase excitement and interest, ensuring your event stands out.

Why is Hybrid Event Marketing Important?

A successful marketing strategy guarantees your event will reach and attract the right people, gain maximum exposure, and generate a positive response from potential participants.

someone is typing on a laptop with a lot of email icons coming out of it to symbolize email marketing

Strategic planning allows you to prepare for any potential problems during your promotion and have the maximum impact on your audience:

  • A successful event marketing strategy is key to success
  • Help potential clients learn more about a product or service
  • Strengthen ties with existing customers
  • Build deeper community among your members
  • Promote brand visibility within one’s industry
  • Your unique marketing ideas and creative strategies to boost event registrations bear the mark of your business – whether through well-crafted messaging, compelling visuals, or by providing interactive initiatives like games or giveaways – so that customers remember who they experienced the online conference through. 

    Virtual conferences provide a unique way of connecting with others in the industry – Fostering meaningful connections and trust in your brand.

    But there are many difficulties to developing successful marketing ideas for events. What issues affect your strategic plan?

    What Factors Influence Marketing for Events?

    Creating a strong marketing plan for events  requires careful consideration of several key factors, including your available resources, target audience, conference goals, and overall audience engagement. 

    Utilizing creative strategies to boost your event registrations can make a significant difference in the success of your campaign.

    vector art of a calendar, a calculator and balloons to symbolize event budget

    What is Your Budget?

    Front and center – Your budget and resource availability are essential to your marketing plan. With careful consideration, you should create a strategy that allows you to effectively allocate all available resources while staying within your allotted budget.

    Overall, having an insufficient budget doesn’t necessarily mean that hosting an engaging conference is out of reach — it simply requires creative thinking and alternative solutions. 

    Affordable tools like live streaming will help you overcome this financial challenge while producing amazing events that everyone will want to attend or watch remotely.

    What is Your Goal?

    What is the purpose of your online conference? Do you want to fundraise? Bring awareness to a cause or launch a product? Is this a virtual networking opportunity? 

    Narrow down your ultimate objective and then analyze your demographic information. Your event attendees may want to develop quality business relationships or network with potential customers or invest in making global change. Pre-event surveys can help you determine how your goals match your target attendees’ needs. Then focus on the audience that will meet those objectives. 

    Who is Your Target Audience?

    When planning a marketing strategy, it is important to consider your target audiences – such as age groups or interests – so that you can effectively communicate with these individuals through various platforms. Don’t know your target demographic? Conduct a deep search using these tools:

  • AnswerThePublic
  • Google Trends
  • Pew Research Center
  • Review key points like top media outlets and influencers, marketing channels, demographics, values and motivation, popular topics, and more. 

    Utilize creative strategies to boost your event registrations, promote an event with social media, and make use of free content for business promotion. 

    What Value Does Your Event Bring to Your Audience?

    a hyped up crowd of people at an event with their hands in the air

    Brainstorm creative strategies and tactics that give your event the attention it deserves: content or influencer partnerships, online campaigns across social media sites, word-of-mouth communications, etc. Map out how each tactic works together towards meeting the goals of successfully promoting your event. Maximize value by heavily investing in high-quality engagement to create a memorable experience for every participant. 


    The new non-profit I Meditate New York needed to get their new initiative off the ground from scratch for their upcoming Lincoln Center event. With only several months to prepare, IMNY worked with We & Goliath to develop a high-end effective marketing campaign that included:

  • A memorable logo for the new meditation intiative
  • A stunning interactive website
  • Targeted email marketing campaign
  • Communicating the key messaging for the non-profit initiative online
  • Aggressive SEO and link building resulting in top Google rankings
  • Print designs to promote the event
  • By carefully targeting the audience and employing strategic marketing ideas in the geo-specific New York market, IMNY saw their event attendance triple in size, achieving over 7000 monthly visitors on their website, 2700 ticket sales, and multiple sold-out sessions at the Lincoln Center for their meditation conference.

    As you can see, investing time and effort in creating a targeted and effective marketing plan leads to notable success. So let’s get started.

    What are the Top Challenges When Planning?

    When planning an effective marketing strategy, one of the most difficult challenges is building appropriate hype and engagement for your event. Creating enthusiasm and anticipation leading up to a significant activity like a conference or concert can be complex.

    It requires a deep understanding of your target audience’s interests and needs, as well as deploying a compelling marketing mix they will come across and engage with. 

    Utilizing creative strategies to boost your event registrations, such as promoting your event with social media or leveraging free content for business promotion, can help overcome these challenges.

    vector art of a megaphone symbolizing event promotion

    Developing a comprehensive marketing plan involves considering various tactics, campaigns, and promotional activities. 

    Marketers often consult best practices guides for virtual event launch and promotion, seeking advice, recommendations, and support to create visually appealing and engaging marketing materials. 

    They also aim to build strong connections and partnerships that can enhance the event’s overall appeal and attendance.

    Crafting a targeted and effective marketing plan is essential for achieving success in today’s competitive landscape. 

    By understanding your audience, deploying innovative marketing tactics, and overcoming the top challenges in planning, you can increase event attendance, boost ticket sales, and ultimately, achieve your business goals.

    Not Promoting Your Event Months Ahead of Time

    By not effectively promoting your event in advance, there is a higher risk that not enough attendees will participate, lowering engagement levels and potentially hindering the achievement of your goals. 

    Give your team enough time to plan out a detailed event promotion strategy, incorporating creative ideas to boost event registrations.

    Finding the Right Marketing Channels for Your Target Demographic

    Ensuring you are utilizing all of the relevant channels is crucial for your event promotion campaigns. 

    For example, if your core target demographic frequently engages with Facebook and watches cable news, launching a TikTok campaign might be a challenging and time-consuming approach. 

    Conversely, if you need to reach a Gen Z audience, creating a robust TikTok and YouTube media campaign, including social media influencers and visually appealing content, will be key to connecting with this vibrant young demographic.

    Before you start promoting, invest time in researching your target audience to determine the most effective marketing channels for reaching them. 

    Utilize data-driven insights to guide your team in crafting a powerful promotional plan, involving various creative strategies and tactics to ensure maximum engagement and attendance.

    Some of the most popular ways to harness the power of social media include: 

    1. LinkedIn
    2. Facebook or Twitter
    3. YouTube and TikTok
    4. Radio commercials
    5. Ads in local magazines or newspapers
    6. Newsletters
    7. Snapchat
    8. Cross-promotion
    9. Email campaigns
    10. SMS campaigns
    11. Press releases
    12. Partnering with influencers’ giveaways

    By engaging these channels smartly, you should be able to build up enough interest to ensure a successful turnout!

    Analyzing Event Data with a Robust Event Platform

    vector art of screens showing charts symbolizing event data analytics

    Eager to avoid a marketing flop at your upcoming event? It’s time to boost your data game and get it on point! By tracking attendance, engagement, ROI, and conversions, you can create killer nurture campaigns and level up your marketing strategies. 

    Incorporating creative strategies to boost your event registrations, you will be over the moon with the results.

    Gathering the right data allows you to measure the effectiveness of various tactics and make well-informed strategic decisions for future events.

    Discover the secrets to event success by pinpointing the most meaningful KPIs. Measure response rates, gauge customer engagement, and gain critical insights to drive future strategies and budget allocations. 

    Learn how to use free content for business promotion, and engage with your audience using social media. Uncover the hidden gems and unlock the power of reflection that will take your events to new heights.

    From mobile apps to online brand building, you can leverage a plethora of marketing tools and concepts to achieve your goals. 

    Utilize promotional activities and collaborative partnerships to maximize exposure and attract more attendees to your events. Consult with experts to get advice and recommendations on driving success in conferences, seminars, and workshops.

    Remember, the key to a successful event is constantly improving and adapting your strategies, tactics, and campaigns to engage and connect with your target audience. 

    Stay ahead of the game by incorporating the latest trends and innovations, and watch your events thrive like never before.

    5 Hybrid Event Marketing Strategies and Ideas

    Designing a thoughtful, focused marketing strategy is crucial to the success of any event. This strategy requires creativity and should be tailored to maximize the reach and impact of your message. The aim should be to promote your event with social media and other channels in ways that will generate excitement, interest, and engagement among potential attendees.

    You must go big or go home with content syndication, online ads, and using free content for business promotion. 

    And don’t forget about the visuals! Snazzy posters, flyers, and graphic elements are the keys to grabbing attention and making your message stick. This is the recipe for a smashing success and increased attendance!

    Ready to make your event epic? Join forces with influencers who can spark buzz about your upcoming conference, concert, or seminar and skyrocket engagement across all channels! 

    With a killer design and focused approach, you’ll have attendees lining up to be part of your conference in no time. 

    Don’t miss out on these top-notch tactics, best practices, and creative strategies to market your event like a pro and make it the talk of the town.

    Incorporate a strong social media presence, promotional partnerships, and visually appealing promotional materials to boost your event registrations. 

    Utilize innovative methods and involve influencers to further increase interest and attendance. With a well-executed marketing campaign, you’ll ensure your event is a memorable success.

    1. Optimize Your Virtual Event Registration Website

    someone holding a smart phone and a qr code in their hand that says "scan to register"

    When someone visits your event website, it should be easy for them to find essential information, such as your event date, time, and location. Give them quick access to this information upfront on your landing page. 

    Include the time of day sessions start so attendees know when to arrive. Provide the location of your event and don’t forget to include a map, enabling people to plan their route. Make sure it’s clear how they can get there by car, public transportation, or other means.

    Keep It Simple

    Provide enough detailed instructions so people can easily find ticket information, tech requirements, and directions. You can also provide estimated travel times for each form of transportation if appropriate. Keep navigation and graphics simple and clean. Once all these details are covered, you’ll have a stand-out event website that stands out from the crowd!

    Developing an All-in-One Event App

    Many companies and organizations invest in a one-stop-shop app with all the important registration information, the speaker schedule, opportunities for networking, and video highlights showcase. This app provides a way to engage with attendees personally. Track important personal data and engagement. And surprisingly, most participants will be happy to sign up for an app that makes the day smoother.

    2. Offer Early Bird Registration to Your Virtual Conference

    a ticket showing the words "early bird" to symbolize early bird registration

    Early bird registration serves as a powerful marketing tactic that motivates people about your upcoming virtual event. By enabling attendees to take advantage of discounted ticket prices, you provide more value for their money. Launching the early bird period at a specific time–such as during an existing live event or shortly thereafter–creates a sense of urgency and incentivizes your target audience to participate in this exclusive offer quickly.

    3. Create Videos Showcasing Your Event and Speakers

    Video has proven to be an incredible tool for promoting events and building excitement in the weeks before an online conference. Visual media engages viewers effectively and is particularly successful in teasing events. By creating memorable and visually appealing video content, you can attract attention and give your target audience a rare glimpse into the unique experience they’ll find at your event.

    Beyond crafting traditional advertisements or infographics, consider employing videos with motion graphics, short-form film testimonials, and behind-the-scenes sneak peeks to show potential attendees what they’re missing out on. These promotional pieces can be shared directly on social media channels like Instagram, Twitter, and YouTube to engage potential event guests and boost registrations.

    Video helps build excitement around an event by telling a story that enables people to envision themselves attending – we all appreciate a compelling narrative! Social media algorithms like Facebook and Twitter prioritize video content overall, so your videos are more likely to be seen and have a higher level of engagement. Videos are an incredible opportunity to implement creative strategies and promote your event with social media to maximize your event’s success.

    4. Harness the Power of Social Media

    a phone screen showing multiple social media icons for events

    Social media platforms have become a crucial tool for promoting events and conferences of all sizes. The first step in utilizing social media to boost your event registrations is to identify the appropriate channels where your target audience is active. Once you’ve defined these channels, create a creative social media campaign that utilizes the conference hashtag to increase visibility and create buzz around your event.

    Run a Geo-Targeted Social Media Campaign

    To reach attendees interested in attending the conference in your area, run a geo-targeted search and social campaign using the hashtag. This will help you to connect with people who may not have been aware of your event but could be interested in attending.

    Produce Interesting Facebook and Instagram Stories

    These short, snackable content pieces give attendees a glimpse of the event, including behind-the-scenes footage, keynote speakers, and special sessions. Use Instagram to post live updates and announcements, making it easy for attendees to stay updated on the latest news.

    Designate an Official Conference Tweeter

    It’s also a good idea to have a designated tweeter who can live-tweet the conference proceedings, sharing highlights and insights in real-time. Create a sense of excitement and help to build a community.

    Post on Popular Event Websites for More Audience Reach

    In addition to popular social media platforms like Facebook, Twitter, and Instagram, post on event discovery websites such as Eventbrite, Meetup, and Eventful. These sites allow attendees to search for conferences in their area, increasing the visibility of your event to a wider audience.

    Partner with Social Media Influencers

    Influencer marketing can be a powerful way to promote your event. Consider partnering with influencers with a significant following in your industry or niche. They create buzz and generate excitement about your event, increasing the chances of attracting a larger audience. 

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    5. Use Email to Market to Your List

    vector art of an email symbolizing sending email campaigns out

    Email marketing is one of the most cost-effective and efficient ways to reach potential attendees. Email marketing can build relationships with current customers and help you identify new leads when used correctly.

    Launching an email marketing campaign is a great way to bring attention and create excitement when planning to host an event. Email campaigns allow you to target specific demographics so that the communication is relevant for each person you are trying to reach.

    Developing a Successful Email Marketing Campaign

    An effective email marketing campaign should involve creating engaging content that entices the readers to take action, such as interacting with the website or registering. Visuals like images, videos, gifs, and infographics make emails aesthetically pleasing while providing content people want to read. Ensure that your emails deliver a value proposition, guaranteeing your audience something they are interested in attending or otherwise wouldn’t bother clicking on it in their inbox.

    Conduct A/B Testing

    A/B testing different variations of subject lines or calls-to-action (CTAs) ensure that you optimize the open rate and click-through rate (CTR) on any given email sent out for promotional purposes before going all in with a strategy you are unsure about before testing.

    Spark FOMO (Fear of Missing Out)

    several people are clapping in a room during an event

    By tapping into the FOMO emotion through creative marketing techniques, marketers can capture people’s attention and drive action, such as RSVPing for events. People are curious about what others are doing and often feel excited when there’s a chance that something special is happening and they could be part of it. Generating this feeling with messaging centered on loss aversion will make your event feign anticipation amongst its target audience before it even begins!

    5 Winning Event Promotion Strategies During an Online Event

    Marketing tactics during an online conference are as important, if not more important than during an in-person session. With the rise of virtual conferences and webinars, it’s essential to have a strong marketing strategy to ensure that your online event is a success. Here are some effective marketing strategies to consider when hosting an online conference:

    1. Incorporate Interactive Live Streaming

    several screens showing an interactive virtual event

    Live streaming can be a powerful way to engage with attendees in real time. You can use platforms like Facebook Live or YouTube Live to broadcast keynote speakers, sessions, and other important event content. This can create a sense of excitement and urgency, making attendees feel more connected.

    2. Offer Engaging Q&A sessions with Keynote Speakers

    Online events offer a unique opportunity to engage with attendees through interactive Q&A sessions. Encourage attendees to ask questions and provide valuable insights to help shape the direction. This can also create a sense of community and foster connections between attendees.

    3. Provide Exclusive Behind-the-Scenes Video Content

    a candid shot of a man being filmed by several cameras during a behind the scenes exclusive taping

    Behind-the-scenes content can create a sense of exclusivity and excitement. Consider sharing photos and videos of setup, behind-the-scenes footage of keynote speakers and other event organizers, and other exclusive content that attendees can’t get anywhere else.

    Pre-Event Teaser Videos Entice Potential Attendees

    Using teaser videos in your promotional content lets viewers get a taste of what’s in store at the upcoming conference—without giving everything away! Teasers provide clips and peeks of planned activities, keynote speakers, prizes to be won, or other more personal touches that increase interest while creating anticipation to attend.

    Highlight Videos Encourage Interest During the Conference

    Videos can be an effective way to promote your hybrid event. By leveraging video content, draw attention and engagement from potential attendees and create excitement for the upcoming conference. Highlight reels are one of the best ways to utilize videos. Showcasing the best moments from past versions of your event not only serves as a reminder that this is an ongoing and dynamic conference but also helps people see the value of participating and will encourage them to sign up.

    4. Gamification Creates an Unforgettable Attendee Experience

    image of a group of business people in suits and ties with arms linked together to symbolize gamification

    Gamification can be a fun and effective way to promote interaction and engagement during an online event. Consider offering virtual badges or awards for attendees who participate in certain activities or attend certain sessions. This can create a sense of competition and encourage attendees to engage more deeply. For example, offer active social media users virtual merch went they share the event hashtag on their social channels.

    5. Schedule Virtual Networking Sessions

    Virtual networking sessions can be a powerful way to connect attendees and create meaningful relationships. Consider hosting virtual breakout sessions or networking events that allow attendees to connect based on shared interests or goals. Create special sessions for C-level attendees or exclusive sessions with the keynote speaker for added value.

    Analyze and Collect Data Through Your Event Platform

    Metrics like engagement, attendance, and sales are key factors in any successful event. By continuously collecting data from prior conferences, organizers have tangible information available to make informed decisions about future conferences. Insights collected from feedback surveys provide valuable directional elements.

    Collecting and analyzing data is invaluable for effective planning and decision-making when creating dynamic experiences that meet attendees’ expectations.

    Organizers should look at metrics such as attendee profiles, session content, virtual attendance stats, public sentiment evaluation, and other related case studies when planning the next steps. With this approach, event organizers create well-rounded conferences that meet the audience’s needs while evaluating successes or defeats against established KPIs during a specified timeframe.

    Study Social Media Analytics

    someone holding up a sign with a lot of social icons on it

    Social media analytics provide valuable insights into attendee behavior and engagement. Track metrics like shares and comments to gauge the success of your marketing efforts and make data-driven decisions about future happenings.

    Marketing during an online conference requires a different approach than marketing in person. You create a successful online session that engages attendees and drives results by utilizing live streaming, interactive Q&A sessions, behind-the-scenes content, gamification, virtual networking sessions, and social media analytics.

    Post-Event Marketing Strategies

    Thanking your event attendees is an important step after any event and should not be forgotten. Sending them a simple thank you email can be enough to make them feel appreciated and special. Thank everyone involved in the occasion, including sponsors, speakers, panelists, vendors, and volunteers. Not only will it make the attendees happy, but it will also help build relationships with those people for future collaborations.

    Share Highlights and Conference Content

    Get ready to share on social media and online platforms! Don’t miss out on the chance to create epic promotional material by sharing videos and photos. Show off how amazing your happening was by sharing user-generated content from guests and panelists – from selfies to group shots that captured the magic of the night.

    Make your brand shine on social media by showcasing them front and center on platforms like Twitter and Instagram. Try creative promotion ideas like a digital photobooth or live video on Tik Tok. Get people excited about your guest speakers. Don’t forget to encourage user-generated content by asking those who attended what they enjoyed most and featuring those comments too!

    Produce Wrap-Up Media Content

    vector art of a webpage and a pencil to symbolize blog posting

    Creating wrap-up content afterward is another great way to reflect on what happened at your item; these include blog posts, emails, and social media posts. You could use this resource to build anticipation for upcoming events later in the year by teasing some of the themes or topics that may come up at subsequent meetings.

    Prepare for Your Next Event

    Get ready to revolutionize your marketing game and take your business to the stars!

    Our cutting-edge strategies, from jaw-dropping live streaming to interactive Q&A sessions and virtual networking, will blow your audience’s minds and leave them begging for more. You’ll attract new customers like moths to a flame and deepen your connection with your loyal fanbase. Let’s make your online conference the hottest ticket in town.

    Coming up with a successful marketing plan can be challenging, but by using these strategic marketing ideas for events, you can have an incredible big impact event!

    Take Your Virtual Event to the Next Level with Our Expert Marketing, Outreach, and Promotion Services!

    Do you want expert help to grow your audience? Let We & Goliath help you with email marketing, postcard marketing, retargeting ads, social media contests, and strategic promotional partnerships. Don’t wait. Let’s partner together for your next successful virtual event. Contact us today!

    We & Goliath

    We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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