Modern business events share an ancestral DNA with ancient marketplace gatherings – they’re crucibles where ideas, opportunities, and human connections forge unexpected futures.
Twenty-three industry veterans recently pulled back the curtain on their event strategies, revealing sophisticated approaches that transcend simple networking.
Their insights illuminate how today’s most successful professionals transform brief encounters into lasting impact.
This modern playbook begins with personal growth, as our first thought leader demonstrates.
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Value Personal Growth and Professional Development
Attending events is something I truly value for both personal growth and professional development.
I’m passionate about connecting with like-minded women driven to create freedom and success through entrepreneurship. Whether it’s a small networking event or a large conference, being surrounded by people with the same energy and ambition is incredibly motivating. It’s always inspiring to hear from others who have been on similar journeys, and it keeps me grounded in the reality that we all have challenges and triumphs in building something meaningful.
When I leave an event, my primary goal is to have gained new insights that I can immediately apply to my business and my coaching practices. My conversations with other entrepreneurs often spark new ideas and strategies that I can integrate into my content or coaching programs.
More than anything, I want to leave an event feeling reinvigorated and with a renewed sense of purpose. Connecting with others allows me to see where I can better serve my community, whether it’s through new tools, innovative business strategies, or simply knowing that I’m not alone in the journey.
Danielle Hu, Founder, The Wanderlover
Gain Fresh Insights and New Connections
I attend events because they provide an invaluable opportunity to connect with like-minded professionals, learn from experts, and stay up to date with industry trends. Whether it’s a digital marketing conference, a product launch, or a networking event, I always walk away with fresh insights and new connections that can directly impact my work and my business.Â
Events are also great for sparking creativity and gaining inspiration, especially when you can interact with people who are facing similar challenges and have found innovative solutions.
My primary goal after leaving an event is to implement actionable takeaways.
For me, attending an event is not just about absorbing information—it’s about finding at least one thing that I can apply immediately to improve my business, my clients’ results, or my own professional development.
Whether it’s a new tool I can use, a strategy I can integrate into my campaigns, or a partnership opportunity, I want to make sure I’m applying what I learned to create tangible results.
Georgi Petrov, CMO, AIG MARKETER
Convert Insights into Actionable Steps
Vladislav Podolyako, Founder and CEO, Folderly
Expand Network and Apply New Insights
I attend events primarily to expand my professional network and gain insights that I can directly apply to my work. For me, events are not just about listening to speakers or collecting business cards; they’re opportunities to connect with people who can share fresh perspectives, industry trends, or even solutions to challenges I’m facing.
One event that stands out was a mining conference I attended a few years ago. I went in hoping to better understand how other companies manage supply chain efficiency, a challenge we were dealing with at the time. During a breakout session, I met a procurement manager who shared how his team streamlined supplier communication using a specific digital tool. That conversation was a game-changer. When I returned to work, I implemented a similar strategy, which reduced delays by 15% within months.
After every event, my primary goal is to follow up with at least three meaningful connections I’ve made. I schedule calls or meetings to explore how we can exchange value, whether it’s sharing knowledge or collaborating on projects.
My advice is to attend events with a clear objective in mind—whether it’s solving a specific problem or exploring opportunities—and make post-event follow-ups a priority. That’s where the real value lies.
Noel Griffith, Chief Marketing Officer, SupplyGem
Incorporate Event Learnings into Daily Life
Olivia Chiavegato, Founder, CMO, Head Writer, The Vitallist
Build Lasting Relationships and Stay Informed
I attend events because they offer an excellent opportunity to connect with others, whether it’s fellow real estate professionals, potential clients, or people in related industries. For me, it’s not just about shaking hands or passing out business cards. It’s about building real relationships that last. Networking at events allows me to stay in the loop about trends, market shifts, and new tools that can benefit my clients. The real value comes from the conversations-those moments where you learn something new or gain a fresh perspective.
Once the event is over, my primary goal is to follow up and make those interactions meaningful. Whether sending a simple email to someone I met or scheduling a follow-up meeting, it’s about continuing the conversation and seeing how I can help. Real estate is all about relationships; events provide a platform for starting them. But what happens after matters most-building trust and figuring out how I can offer value to others. By leaving an event with actionable connections, I can better serve my clients and grow The Justin Landis Group in a strategic and personal way. So, the takeaway isn’t just the event itself but how I use it as a stepping stone to build my network and create a lasting impact for my business and the people I serve.
Justin Landis, Founder, The Justin Landis Group
Focus on Deep Connections with Potential Clients
Linn Atiyeh, CEO, Bemana
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Connect, Share, and Learn for Industry Progress
For me, these gatherings are more than just calendar entries; they’re opportunities to connect, share, and learn. Each event offers a chance to meet people who are passionate about driving innovation and improving processes in construction. Whether it’s industry professionals, thought leaders, or future collaborators, the energy of exchanging ideas is both motivating and inspiring.
At Rubicon Wigzell, we believe that transformation begins with conversation. By attending events, I immerse myself in the latest trends and challenges our industry faces, gaining insights that feed directly into the solutions we offer. These moments of interaction often spark fresh thinking, which I can then bring back to our work, ensuring we remain at the forefront of Lean methodologies in construction.
When I leave an event, my goal is simple: take what I’ve learned and turn it into actionable value. This could mean refining our processes, exploring new technologies, or fostering partnerships that amplify our impact.
It’s about bridging the gap between theory and practice, ensuring that the time spent at events translates into tangible outcomes for our clients and their projects.
Andrew Moore, Director, Rubicon Wigzell Limited
Plan Actions Based on Event Learnings
The reason I attend events is for career advancement. Events give me a chance to step out of the daily routine and engage with ideas and people that push me to grow. These gatherings bring together some of the brightest minds, such as industry veterans or innovative newcomers, and being part of those conversations allows me to stay sharp and adaptable. Without attending these events, it would be harder to keep up with the trends and strategies that shape the mortgage industry, as well as to build meaningful connections that lead to new opportunities.
My primary goal after the event is to plan future actions based on everything I’ve learned and the opportunities I’ve uncovered. I review my notes, reflect on the most impactful ideas, and figure out how they can be applied to improve what we do in our firm. This might mean adopting a new strategy, exploring a partnership, or enhancing the client experience. I make a concrete plan to turn those insights into action, ensuring that attending the event isn’t just a one-time experience but something that adds real value to our work moving forward.
Shaun Bettman, Chief Executive Officer, Eden Emerald Mortgages
Connect with Passionate People for Growth
I attend events because they’re an incredible opportunity to connect with people who share a passion for growth – whether it’s personal, professional, or organizational. For me, events are like live laboratories of learning, where ideas are exchanged, trends are explored, and challenges are debated. There’s nothing quite like the energy of a room full of eager people to learn and contribute. I don’t just go to listen or to speak; I go to have conversations that spark new insights and push the boundaries of what’s possible in adult learning and development.
When I leave an event, my primary goal is to put what I’ve learned into action. It’s easy to attend a conference, take notes, and then let them sit on a shelf. That’s not my style. I’m always thinking about how the takeaways from these events can enhance the tools and solutions we offer at HRDQ. Whether it’s a fresh perspective on team dynamics, a deeper understanding of leadership challenges, or a new technology reshaping how we approach learning, I want to bring those insights back and integrate them into what we’re doing to improve performance for our clients.
Equally important is the follow-up. Events are about relationships, and I see tremendous value in continuing the conversations that begin there. The connections made at events often lead to partnerships, collaborations, or even a deeper understanding of our community’s challenges.
For me, attending an event is about planting seeds of ideas, relationships, and innovations and then nurturing them to see what grows. That’s what keeps it exciting and meaningful.
Bradford Glaser, President & CEO, HRDQ
Discover Innovative Tools and Technologies
Dan Ben-Nun, Founder & CEO, Adspace
Explore Opportunities for Collaboration
I attend events to connect with like-minded professionals and explore opportunities for collaboration. For me, events are invaluable for understanding current trends, sharing insights, and fostering relationships with potential partners or clients. My primary goal after leaving an event is to follow up with the meaningful connections I’ve made, turning initial conversations into actionable partnerships or projects. With my background in eCommerce and SaaS, I often focus on discussing how customer data can drive long-term success. I also look for ways to support others in improving customer retention strategies. Attending events helps me gain clarity on challenges in the industry and how Omniconvert can address those gaps.
It’s about ensuring that every connection or insight is part of a larger goal of growth and value creation.
Valentin Radu, CEO & Founder, Blogger, Speaker, Podcaster, Omniconvert
Share Ideas and Receive Valuable Feedback
As for me, speaking at a conference as a business owner in the digital marketing space opens the door for sharing ideas and receiving feedback that you wouldn’t hear otherwise from people in your organization. As a CEO, of course, most of my employees usually agree with my ideas. But in conferences, while outside of your organization, you invite scrutiny that can help reveal new angles or insights. It can be a real game-changer, whether in terms of preparing for a new product or service, adjusting your focus, or just improving your idea of what makes your audience tick. Wouldn’t it be great if you shared the preliminary findings of your most recently tested tactic and solicited suggestions from participants? Or you could close out your presentation by proposing ideas for future experiments and facilitating a productive discussion. Not only does it help you grow more, but it also creates a partnering feeling with others doing similar things. And we can probably all admit it – a good dialogue can light up some of the best ideas.
So not only career development; conferences are also a rare opportunity to connect with some big players in the field. Whether you share a quick word over a cup of coffee or have a more in-depth conversation at a networking event, these opportunities can develop into solid connections that help you get ahead in your career. You never know – one casual conversation with a wise veteran may just be the kickstart you need to take your business strategies to the next level! And managers often have to deliver to a hostile or mixed audience, which helps in developing your presentation skills. When you make a punchy presentation, you make a lasting impression that can create opportunities you hadn’t even thought about. Conferences aren’t just events; they’re an arena on which you can shine, learn from the greats, and prepare your path to success. Why not make the most of it? Because you know what they say – the early bird gets the worm!
Marc Hardgrove, CEO, The Hoth
Follow Up with Meaningful Research
For me, the real work begins after I leave an event. Shaking hands is just the start of a business relationship. I make sure to follow up with thorough research, then circle back to continue the conversation. The goal is to show the other party that I not only made a meaningful connection at that moment but also took the time to learn more about their business.
In my follow-up, I always reference a specific project of theirs that wasn’t discussed at the event. And I don’t fake interest: When I research a company or potential client, I’m looking for something that truly excites me. Bringing up their recent office renovation won’t cut it, and it certainly won’t show that I am genuinely invested in their mission.
Whenever possible, I’m aiming to draw connections between what my firm is doing and their projects. Similarity breeds familiarity, and this creates a reason to stay in touch—whether it’s sharing tips, offering advice, or simply fostering a sense of camaraderie.
The key is long-term engagement. I’ve met many professionals who fade into the background after a few months, but that will never be me. I build lifelong connections and stay in touch with people I worked with decades ago.
You never know when an old contact might turn out to be invaluable.
Jim Hickey, President, Perpetual Talent Solutions
Connect, Share Knowledge, and Learn from Others
Attending events is an essential part of my role at Byrna, and I approach every event intending to connect with people, share knowledge, and learn from others. With over 20 years of experience in law enforcement, including my time as a SWAT Operator and Commander, I understand the importance of staying updated on the latest technologies, tactics, and strategies in public safety. These events provide an incredible opportunity to engage with law enforcement, military, and private security professionals—people who are just as committed to keeping their communities safe as I am.
At Byrna, we focus on helping officers and security personnel use non-lethal tools more effectively to protect themselves and others in high-risk situations. When I attend these events, my primary goal is to showcase how Byrna’s products can enhance safety, efficiency, and effectiveness in the field. But it’s also about listening and learning. Every conversation with a veteran officer or someone new to the industry gives me valuable insight into the challenges they face and how we can continue improving what we offer.
After leaving these events, my focus is clear: I want to build stronger connections and continue the conversations. It’s about fostering lasting relationships that allow us to work together to improve community safety. I also want to take away new ideas and feedback that will guide the direction of our training programs and products. Ultimately, my goal is to make sure Byrna is doing everything possible to support those on the front lines, so they can return home safely at the end of every shift.
Joshua Schirard, Director, Byrna
Improve Social Skills for Podcasting
I go to events to improve and maintain my social skills, which are a big part of my podcasting business. Social skills help me connect with potential collaborators, guests, and even listeners. In podcasting, it’s all about building relationships and having conversations so being able to engage with people confidently is a big part of that. These skills make it easier to pitch ideas, build trust, and find creative opportunities that wouldn’t happen otherwise.
When I meet people at events, I focus on being approachable and open. A good conversation can lead to discovering someone’s story, perspective, or expertise – things that could make for an amazing podcast episode or new collaboration. Events are where I get to share my love of storytelling and hear what excites others, which often sparks new project ideas.
Events also give me a chance to practice active listening and fine-tune how I communicate, which makes my interactions on and off the mic.
Harry Morton, Founder, Lower Street
Create Compelling Content for Your Audience
Sarah Chen, Founder and Principal, Recruit Engineering
Expand Network of Top-Tier Fractional Marketers
I attend events to connect with top-tier fractional marketers and expand our network of talent. It’s all about finding the best in the biz-marketers who are experts in their fields and can hit the ground running for our clients.
After the event, my primary goal is to follow up quickly and turn those convos into real opportunities. Whether it’s onboarding new talent or exploring potential collaborations, the key is keeping the momentum going. Events are where the connections start, but the follow-up is where the real work (and magic) happens.
Justin Belmont, Founder & CEO, Prose
Learn and Meet People for Growth
My specific motivation for attending events is often based on the event itself— for instance if the event is related to a topic I’m interested in, or if there’s someone speaking or presenting that I want to hear. As a general statement, though, my reason for attending events is usually twofold: to learn or experience something new, and to meet people. This is especially the case when I’m attending professional events like conferences or trade fairs, but honestly applies to most of the events I attend out of personal interest, too.
My goals after I leave an event are directly related to my reasons for attending. One thing I’ll always make a point of doing is somehow following up with the people I met. This could be by sending them a message, connecting with them on LinkedIn, following them on social media, subscribing to their newsletter, etc.—some kind of action that will let me stay in the loop of what they’re doing and ways that we could potentially collaborate or benefit each other in the future.
On the other side, I also try to follow-up on any new knowledge I gained during the event within a few days of it, to reinforce that learning before it can get pushed out of my mind. Again, this can take multiple forms. I might read a book on the subject, sign up for a related webinar or lecture, or look into new services or tools that I learned about.
Summed up, my primary goal after any event is to find ways that I can reap the benefits of attending well after the event itself is over, either in the form of new connections or new knowledge.
Matt Erhard, Managing Partner, Summit Search Group
Meet Industry Heroes and Gain Inspiration
One of the best features of attending events and conferences is the unique chance to learn face-to-face with your heroes. They are the people whose work we’ve admired for years and who inspired you to follow your passion for technology (or whatever industry you are in) in the first place. These legends were brought before you at the conference, not only as speakers sharing their journey and wisdom, but as normal humans that you can shake hands with, talk to, and actually relate to! My first encounter with Steve Wozniak is one I’ll never forget. I was completely starstruck, but talking to him for a few minutes gave me the impression of his accessibility and humility. It was a game changer for me – meeting someone I so deeply admired, and realizing that these “heroes” aren’t just geniuses – they’re actual humans that love chatting with the folks who get it.
Experiences like that have literally defined my career, not to be dramatic. Since then there have been many similar moments, for example talking to a digital marketing key figure about the challenge of designing interactive experiences. These encounters weren’t just cool stories to tell – they were moments of inspiration that helped me envision what was possible in my own career. Connecting with these amazing people also gave me clarity and connections, and the motivation to think bigger! That’s why going to conferences is so much more than just listening to talks; conferences are for your own development, and making connections that can alter the course of your career!
Matt Harrison, Vice President of Global Operations, Authority Builders
Gather Insights to Improve Blog and Business
Gabrielle Reese, Business Development Specialist, Versed Entrepreneur
Stay Ahead of Trends in Real Estate
Attending events is essential to staying connected to the pulse of the real estate industry and the broader entrepreneurial community. It’s not just about networking or learning—though those are certainly key benefits—but also about keeping a finger on the trends that shape our business. Real estate, like any other industry, evolves quickly, and attending events helps me stay ahead of the curve. It’s a chance to hear directly from leaders in the field and see what innovative approaches others are taking to grow and succeed.
When I leave an event, my primary goal is to take away actionable insights that I can apply to both my businesses and my foundation, Pepine Gives. Whether it’s a new marketing strategy or a fresh perspective on leadership, I want to bring those ideas back to my team and find ways to implement them. I’m also always thinking about using what I’ve learned to better serve my clients and help the families we support through the foundation.
For me, attending an event is only valuable if I can make a meaningful change in how I work or how I give back.
But beyond professional growth, I attend events to be inspired. Connecting with people who are doing incredible things in their communities or industries reminds me why I do what I do. It recharges my passion for real estate, entrepreneurship, and giving back. So when I leave an event, my goal is always to feel more motivated, more connected, and ready to make a bigger impact in my business and my community.
Betsy Pepine, Owner and Real Estate Broker, Pepine Realty
Transform Event Insights into Observable Results
Participation in events is proven a fulfilling experience socially and career advancement point of view. I go to events to establish people with like-minded ideas, ideas, and knowledge from market masters and to check what’s new. It is when each event is an opportunity to discuss, network, and find some common vision and geography that may lead to something interesting for me.
When I leave an event my main priority is to make something out of what I have garnered from the event and the people I have met. This encompasses reaching out to those we meet to solicit for their business, or vice versa, and how best to plan and execute the ideas we are given during such events, or how such events can help refine our current work, or even work in general.
Finally, to transform inspiration and attained knowledge into observable results contributing to the long-term prosperity of the environments I work in.
Sumit Raghav, Event and Exhibition Planner, NS Events and Exhibitions Fzc.
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