🚀 The Event Playbook:
Proven strategies to level up your next event!

How to Advertise Events: Tips and Strategies

Packed houses and waitlists don't happen by chance—they're the result of savvy event promotion strategies that turn your gathering from a potential flop into the hottest ticket in town.

Your last event flopped? Let’s fix that. Converting your event from a ghost town to a packed house isn’t about luck – it’s about strategy. We're about to turbocharge your promotion plan with hard-hitting tactics that'll create a waitlist for your next gathering.


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Amplify Your Events

Turn your next event into an unforgettable experience – let’s weave some marketing wonder into your plans!

1. Understand Your Audience Well

Before you start telling everyone about your event, think about who you want to attend.

What do they like? What don’t they like? What problems do they have?

Break your audience into groups.

Think about what each group wants from your event.

What do they hope to gain? What do they want to avoid?

The more you know about your audience, the better you can make your message fit them.

2. Set Clear Goals

What do you want your marketing to achieve?

Do you want to fill every seat? Or do you want more people to know about your brand?

Having clear goals will help you:

  • Stay focused on what’s important
  • See if your efforts are working
  • Change your approach if needed

3. Use Different Ways to Spread the Word

Don’t rely on just one way to tell people about your event. Use many different methods:

Social Media

Create excitement on Facebook, Instagram, and Twitter.

These platforms change often and can reach many people.

When used well, they’re great for getting people involved.

Email

Send emails with event details to people who’ve signed up for your list.

Email marketing works well because it:

  • Reaches many people
  • Lets you talk to each person directly

Content

Write blog posts or articles about your event.

Share useful info about the event’s theme.

Give your audience content they’ll find helpful and interesting.

Paid Ads

Think about using Google ads or social media ads to reach more people.

Paid ads can be:

  • Quick
  • Targeted
  • Easy to measure
  • Effective

4. Make Your Content Stand Out

Your promotional materials should catch people's eye and give them important info. Use:

  • Eye-catching images
  • Short, catchy headlines
  • Clear instructions on what to do next

Here’s an example of what an engaging event ad might look like:

Join Us for the Annual Tech Celebration!

Date: September 30, 2023

Location: Downtown Convention Center

Get Your Tickets Now!

Create different types of videos for each platform:

  • Short, fun teasers for TikTok
  • Longer videos showing past event highlights for Facebook, YouTube, and Twitter

Team up with influencers or experts who can help spread the word.

Their support can:

  • Make your event seem more trustworthy
  • Help you reach more people

Choosing the right influencers is important.

For business and consumer events, respected voices in your field often work better than famous celebrities.

They can:

  • Connect with people more effectively
  • Cost less money

Don’t forget to add your event to well-known sites like:

  • Eventbrite
  • Meetup
  • Facebook Events

This can help you reach people who are actively looking for interesting events.

Did you know? 60% of people use event websites to sign up for events. Almost half (47%) also use these sites after the event is over.

7. Keep Track of How You’re Doing

Watch how well your advertising is working.

Use tools to measure:

  • How many people are engaging with your ads
  • How many tickets you’re selling
  • How effective your overall strategy is

Don’t be afraid to make changes based on what the data shows you.

By tracking how attendees behave, which sessions they join, and how much they engage, you can:

  • Score and prioritize potential leads more effectively
  • Focus your follow-up on the people most likely to take action

Wrapping Up

Advertising your event effectively involves managing many tasks at once.

It takes careful planning and execution to do it well.

Keep improving your strategies based on feedback and performance data for future events.

Extra Resources

Want to dive deeper into event advertising? Check out these resources:

Take Your Event to New Heights with We & Goliath

You’ve planned your event – now it’s time to make it memorable.

Want to improve your promotional strategy and attract your target audience? We & Goliath can help you advertise your event successfully.

Our experienced team will create a custom, multi-channel approach that fits your goals and audience.

Let’s work together to make your event vision a reality that goes beyond what you imagined.

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We & Goliath

We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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We create iconic events that generate buzz.

Let us help you smash your engagement goals and set attendance records.

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