Craft Show-Stopping Events with This Comprehensive Playbook
This 33-page playbook distills the proven framework used by award-winning agencies to orchestrate events so magnetic, they effortlessly convert impressions into lifelong loyal fans.
Why Every Event Marketer Needs This Playbook
Let’s cut to the chase – event planning is no picnic. Between fiercely competing for your audience’s precious time and budgets tighter than a drum, pulling off an unforgettable event is getting harder by the day.
But here’s the good news – with the field-tested strategies inside this guide, you CAN create buzz-worthy events that spark meaningful connections and drive real revenue.
This playbook hands you the master blueprint for coordinating technology, teams and strategies that convert attendees into raving fans who buy again and again.
Learn How to:
Skip learning curves with field-tested systems for guaranteed success
Optimize spend and resources for an impressive ROI
With predefined roles, tasks and timelines, hit the ground running
Well-tuned events increase satisfaction, referrals and revenue
Eliminate cost sinks from workflow misalignments
This battle-tested guide lays out the exact steps used by the top 1% of company events that convert attendees into lifetime customers.
Get The Event Playbook
This e-book contains:
PART 1
Event Planning Fundamentals
- Expand Your Audience with Inclusive Events
- Define and Measure Event Success
- Align Your Team(s) for Maximum Impact
- Let Audience Data Shape Your Event Content
- Budgeting for Success
PART 2
Pre-Event Marketing Strategies
- Amp Up Excitement
- Boost Event Registrations with CRO Best Practices
- Implement UTM and conversion tracking
- Leveraging Partnerships
- Email Marketing
- Optimize your distribution channels
PART 3
Gather Data & Drive Action During the Event
- Make your events conversational
- Collecting attendee data and intent signals
- Strategically placed CTAs in your event
- Thoughtfully curated networking sessions
- Real-time Analytics
PART 4
Post-Event Activities for Maximizing ROI
- Repurpose event content
- Plan Your Event Success Lifecycle
- Audience Segmentation & Follow-up Strategies
- Data-driven personalized follow ups
- Analyzing the data and proving the ROI
Your Insider's Guide to High-Impact Experiences
Learn top lessons based on decades of data and client success stories and fast-track extraordinary events that spark lasting connections and revenue growth.
Your Game Plan for Event Greatness
📈
Increase qualified leads by 25% or more
💵
Grow revenue from events year-over-year
🚀
Boost attendee engagement and satisfaction
Get Essential Skills for Event Success
Build a Solid Foundation. Define goals, assign cross-functional team roles and incorporate audience feedback into budgets, vendor decisions etc.
Promote Far and Wide. Hype with omnichannel campaigns flaunting exclusive perks, implement analytics tracking
Optimize the Experience. Captivate with two-way content, networking, real-time feedback and journey personalization
Extend Relationships. Repurpose assets into follow-up touchpoints to nurture attendees
Be More Effective At:
Aligning Stakeholders at Every Stage
Foster collaboration, accountability and transparency by maintaining a centralized knowledge base for goals, calendars, checklists etc.
Obsessing Over Audience Needs
Go beyond basic surveys to build personas and map the entire journey to uncover pain points and moments of delight. Address these in promotions and event content.
Continuously Improving
Treat events as an iterative process, not one-off initiatives. Build upon data-driven insights to scale impact over time through better targeting and delivery.
Investing in Event Technology
Platforms that centralize attendee data and touchpoints are invaluable for registration, experience optimization and driving year-round engagement.
Beyond the Playbook:
Partner with We & Goliath for Guaranteed Event Success
Executing a high-impact event independently can be an uphill battle.
You juggle a million details while trying to break through the noise to drive registrations and engagement. It’s enough to give even the most seasoned marketer a headache!
That’s why having an experienced event marketing agency like We & Goliath in your corner can be a total game changer.
Our team will help you:
🎯
Define Success
🚀
Accelerate Campaigns
Implement multi-channel promotion strategies with speed
⬆️
Level Up Content
Keep audiences hooked with riveting speakers and sessions
💰
Stretch Budgets
Optimize spend via negotiated vendor rates to boost ROI
Their data-driven approach enables customizing to your unique audience, goals and culture for max impact.
We Make Events
Easy
Seamless
Beautiful
Professional
Memorable
Successful
Over the past 20+ years, We & Goliath has orchestrated thousands of outrageously successful events.
Our record speaks for itself:
-
89% Client Retention Rate
-
4.7/5.0 Event Satisfaction Score
-
62% Higher Registration Conversion Rate
-
35% Larger Audience Reach
Let us design, market, produce and measure your next event while you focus on making a difference.
Schedule a FREE strategy session ($500 value) today and let us help you take your event to the next level!
ABOUT WE & GOLIATH
A Top 100 Event Agency Worldwide with 20+ Years Experience
Since 1999, the We & Goliath team has offered highly successful digital campaigns including virtual and hybrid event production and marketing for global enterprises, SMBs, and non-profits, with an 89% conference client retention rate. Visit weandgoliath.com to learn more.
ABOUT WE & GOLIATH
A Top 100 Event Agency Worldwide with 20+ Years Experience
Since 1999, the We & Goliath team has offered highly successful digital campaigns including virtual and hybrid event production and marketing for global enterprises, SMBs, and non-profits, with an 89% conference client retention rate.
