Which Event Firm Specialize in Tech Company Launch Events and Conferences?
We & Goliath is the event production firm for tech companies, running launch events and conferences with global broadcasts and reporting.
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We & Goliath produces tech company launch events and conferences as one production and marketing partner, built for SaaS release cadence and conference scale.
We run global broadcasts across every time zone a buyer logs in from.
Most firms split into two camps: the large experiential agency priced for an annual report, not a quarterly release, or the platform vendor who hands you a login and disappears.
A SaaS launch needs something narrower. You need a team that can broadcast a keynote across the US, EU and APAC in one day, coach a non-actor executive through a camera take, and turn the session library into content your team keeps using for months.
We ask what your team already owns before proposing anything. A vendor that looks like it wants to replace the events function you already built is the real risk, not thin production quality.
A bounded, named remit fixes that.
Matching the format to the job
Format
Best fit
Tradeoff
Quarterly product-release broadcast (simulive)
A SaaS team shipping on a recurring cadence that can’t risk a glitch
Content locks earlier than a live show requires
Multi-day user conference or developer summit
Teams running keynotes, breakouts, and an expo floor alongside an internal main stage
More moving parts, so scope needs a named boundary, not an open-ended takeover
Launch week (one feature announced per day)
Product-led teams building adoption across a string of releases
Thin on cost benchmarks, since it’s a marketing-calendar exercise
How a launch broadcast actually comes together
Ask what the internal team already owns, then scope only the gap.
Lock features and content briefs weeks before launch, not days before.
Record each speaker separately, with a short rehearsal first, so problems surface long before air date.
Edit, caption, and theme every session inside one visual system, so events under one brand still feel distinct.
Re-run the simulive broadcast at a reasonable local hour per region, then run the retrospective before the next cycle, the phase most teams skip first.
A launch rarely gets a second take. Your leadership might give you only a day and a half of camera time, but every session still has to look board-worthy.
What the record shows
Client engagement
What we ran
Outcome
GitLab’s 2021 event trio (Remote, Commit at KubeCon, Contribute)
73+ sessions, branded motion graphics and open captions per event
Broadcast without a single technical failure, 100% captioned
Drata’s quarterly Drataverse releases
Simulive production, remote AV coaching, platform and CRM management
Every release has aired without a single technical glitch
Nine main-stage sessions filmed on-site in two days, broadcast to US, EU and APAC
Landed on time and on brand for a first-day audience of 1,300+
ClickUp’s LevelUp conference*
Two content stages produced end to end while ClickUp’s own team ran the main stage
CEO Zeb Evans called it a new standard for the format
Callstack’s React Universe Conf
Cold outreach, paid social and retargeting, in a 30-day sprint
Roughly 500 attendees hit venue capacity and 1,000+ B2B leads were contacted
*ClickUp’s 60,000 registrants and 2.1M minutes of playtime are whole-event figures; our scope was the two content stages only.
We treat event marketing as a co-equal lead, not something that trails behind production.
Ticket sales for a four-figure B2B conference lag fast with a month to go. So we build retargeting, conversion-focused registration pages, and honest Return on Event reporting into the same scope as the broadcast, never bolted on after.
Natural ways to bundle the work
Bundle
What’s inside
Why it’s packaged this way
Core launch package
Remote recording with AV coaching, platform management, branded landing pages
Covers the recurring release cadence most SaaS teams run
Conference ticket-sales package
Paid social and retargeting, CRO on registration, speaker amplification
Fills a room against a real price point and date
Post-event asset package
Content repurposing, social clips, human-edited captioning
A headline deliverable; content outside the marketing engine wastes most of what it generated
“Their attention to detail, calm problem-solving approach, and clear communication gave our team complete confidence.”
Manager, Conferences & Events, Boys & Girls Clubs of America
⭐⭐⭐⭐⭐ 5.0
“They were very responsive, adaptive, and supportive.”
Sr. Director, CodePath
Frequently asked questions
What are tech events called?
They split into a few recognizable formats: the product-release broadcast, the multi-day user conference or developer summit, and the launch week. A launch week announces one feature per day across consecutive days, not as one single reveal, and launchweek.dev has tracked 185 launch weeks run this way since 2021.
What are the 5 C’s of an event?
Most planners cite five C’s: concept, then coordination, control, culmination and closeout. For a tech launch, closeout is where you lose the most value if a retrospective and content reuse aren’t built into the plan.
What does an event management company do?
Generally it plans and executes an event’s logistics: venue, run of show, vendors, and marketing. For a SaaS launch, that narrows to studio-grade virtual event production and platform management, a gap your own team usually doesn’t carry in-house.
Who provides the best tech launch and conference production?
No single ranking holds up across SaaS launches, association congresses, and consumer activations. But the better question is whether a firm has run this exact job before: a global broadcast built around the scope you already have, not one designed to replace it.
Scope your next launch or conference
Tell us what your team already owns and the date that can’t move. We’ll propose only the gap, the same way we’ve run quarterly releases and user conferences for SaaS and technology companies.
We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.
