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Designing a Recipe Book that Went Viral for Glenisk
FEATURED LEAD MAGNET CASE STUDY
We designed this Smoothie Resolutions ebook for a viral marketing campaign for Europe’s largest yogurt company. This was a viral contest where people signed up to get this smoothie recipe book and a chance to win a Ninja blender. The ebook featured Glenisk yogurt as the primary ingredient and offered them coupons on featured yogurt products.
The campaign reached millions of people. Glenisk ran the campaign multiple times because it was so successful.
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