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The old Hylunia site was primarily information for wholesale buyers. We designed an ecommerce experience from scratch, using data-driven, best practices and UX research. We also wrote many key headlines, calls to action and other microcopy to increase conversions.
After building the site with SEO best-practices, we wrote press releases, articles, and did link-building to help increase rankings of their homepage, category pages and key product pages.
We provided CRO strategy and management, including A/B test recommendations, with their internal development team implementing, and a CRO specialist running the tests.
Designed emails for holiday promos and new product announcements.
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