Conscious Flooring Building a 7-figure green business online in one year
Growth Marketing Case Study
PPC Lead Nurturing Automation Media Buys Press Releases Graphic Design Web Development Tradeshow Strategy & Design
The Challenge
Michelle, Co-Founder or We & Goliath, led business development, marketing, systems organization, and marketing for this online startup that sold Bamboo and FSC Certified wood materials and flooring.
Her targeted online and offline marketing strategies drastically increased profitability, reaching $1M online revenue in the business’ first year.
What We Did
Graphic Design and Marketing
Trade Show Strategy & Booth Design, Brand Development, Web Design & Development, Online Marketing & Business Growth Strategy.
Media Buys
Analyzed and researched relevant publications and blogs to post articles, interviews, and ads which resulted in a significant increase in phone calls and online product inquiries.
PR & Guest Posting
Press Campaigns seen in The Boston Globe, Washington Post, HGTV, Home Power, TreeHugger, New Life Journal, Dwell Magazine, and many more.
Tradeshow Strategy and Design
Designed an eye-catching tradeshow display. Implemented a year-long tradeshow strategy. Researched and selected ideal key tradeshows based on ideal client demographics, size and costs.
PR & Guest Posting
Wrote and placed articles in major outlets including The Boston Globe and Washington Post. Featured here, articles in Treehugger and WNC Green Buildign Council.
The Results
- Built a business from the ground up that quickly grew to a 7-Figure online company. Maintained 3 Offices on the East Coast.
- Created a successful systems-based online marketing approach that skyrocketed traffic and increased profitability
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