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10,967 Email Signups in Two-Month Viral Marketing Campaign
Viral Marketing Case Study
Logo Design | Branding | Landing Page Design & Copy | Video Script | Email Content
10967
Signups
3395
Viral Leads
3 X
Landing Page Conversion
# 5
in Google
About the Campaign
We helped plan, design, write and promote this viral marketing campaign for The Art of Living 21-Day Happiness Challenge to reinvigorate their email list of existing subscribers and volunteers.
People loved it and 30% of all 11,000 subscribers came from social sharing!
Even after this became their highest converting landing page of all time, we improved it by an additional 11.6% by highlighting social proof (from 19.8% to 22.1% CR).
Our Results
0
Signups
In just two months, this happiness challenge went viral with 10,967 email signups
0
Viral Leads
30.9% of leads came from referrals
0 X
Conversions to of previous best landing pages
This campaign became the client’s best converting landing page of all time by 3X (15.2% vs 5%)
# 0
in Google
Ranking #5 in Google for “happiness challenge” with no link building
What We Did
01Viral Marketing Strategy & Setup
02Branding, Landing Page Design & Copywriting
03Spoken Word Poem for Video
04Email Campaign Strategy & Content
Going Viral
We built in numerous campaign elements to help the The Happiness Challenge get as many shares as possible.
Viral features included:
All this added up to a 30.9% viral effect (nearly 1/3 leads came from viral shares)
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