The Art of Living 10,967 Email Signups in Two-Month Viral Marketing Campaign
Viral Marketing Case Study
Logo Design Branding Landing Page Design & Copy Video Script Email Content
About the Campaign
We helped plan, design, write and promote this viral marketing campaign for The Art of Living 21-Day Happiness Challenge to reinvigorate their email list of existing subscribers and volunteers.
People loved it and 30% of all 11,000 subscribers came from social sharing!
Even after this became their highest converting landing page of all time, we improved it by an additional 11.6% by highlighting social proof (from 19.8% to 22.1% CR).
What We Did
Viral Marketing Strategy & Setup
We chose and configured the viral marketing software including choosing the reward structure, adding coupon codes and testing.
Branding, Landing Page Design & Copywriting
We designed the logo, and came up with the tagline and headline. We helped edit, format the landing page copy and designed the mobile responsive landing page
Spoken Word Poem for Video
A bonus “superpower” of our CEO, Daniel Moss, is he is also a spiritual spoken word artist and conscious rapper. As such, he wrote and recorded a spoken word poem about happiness for the campaign video.
Email Campaign Strategy & Content
We helped write the full 21-day challenge worth of emails, as well as helped with notification and share emails for the viral effect.
Our Results
- In just two months, this happiness challenge went viral with 10,967 email signups
- 30.9% of leads came from referrals
- This campaign became the client’s best converting landing page of all time by 3X (15.2% vs 5%)
- Ranking #5 in Google for “happiness challenge” with no link building
Going Viral
We built in numerous campaign elements to help the The Happiness Challenge get as many shares as possible.
Viral features included:
- valuable prize for contest winner
- easy signup process
- contest widget on thank you page and landing page for return visitors (no login required)
- automatic email every time you got someone to join, updating you on your points
- share reminders built into the challenge content
All this added up to a 30.9% viral effect (nearly 1/3 leads came from viral shares)
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