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In just two months, this happiness challenge went viral with 10,967 email signups
30.9% of leads came from referrals
This campaign became the client’s best converting landing page of all time by 3X (15.2% vs 5%)
Ranking #5 in Google for “happiness challenge” with no link building
We chose and configured the viral marketing software including choosing the reward structure, adding coupon codes and testing.
We designed the logo, and came up with the tagline and headline. We helped edit, format the landing page copy and designed the mobile responsive landing page
A bonus “superpower” of our CEO, Daniel Moss, is he is also a spiritual spoken word artist and conscious rapper. As such, he wrote and recorded a spoken word poem about happiness for the campaign video.
We helped write the full 21-day challenge worth of emails, as well as helped with notification and share emails for the viral effect.
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