Mailigen Brand Voice & Values Helped Mailigen Stand Out in a Crowded Market

Brand Voice Brand Values

The Challenge

This client was struggling with positioning in an overly saturated market of email autoresponders. They wanted to differentiate themselves as a value-based mentoring platform that shows they actually care about their customers by providing mentorship along with the software they provide.

What We Did

We helped them to create brand voice documentation & instructions that all of their customer service agents and mentors could use as a basis for their customer interaction. This included a brand values poster and powerpoint presentation that was displayed in their offices and their internal company materials. Our work with them brought their company together as a more cohesive unit. They now tell a brand story that resonates with their clients.

The Mailigen Core Values poster: a navy title panel reading Core Values — what we believe, how we live — over four colour-banded values, Family, Growth, Honor and Mentorship, each with a Why It Matters note, an illustration and a customer-advantage line, closing on Mailigen is a customer-centered brand with a mission based on mentoring

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