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This client was struggling with positioning in an overly saturated market of email autoresponders. They wanted to differentiate themselves as a value-based mentoring platform that shows they actually care about their customers by providing mentorship along with the software they provide.
We helped them to create brand voice documentation & instructions that all of their customer service agents and mentors could use as a basis for their customer interaction. This included a brand values poster and powerpoint presentation that was displayed in their offices and their internal company materials. Our work with them brought their company together as a more cohesive unit. They now tell a brand story that resonates with their clients.
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