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Crafting a Standout Hybrid Event: A Guide for Event Planners

Blending the buzz of in-person gatherings with the convenience of virtual access, hybrid events offer a powerful way to engage audiences and expand your reach—here's how to make yours shine.

Hybrid events are the way forward! Says who?

Says us!

We’ve been doing event planning and production for more than two decades.

It's just a fact: they blend the best of both worlds - the buzz of in-person gatherings and the ease of virtual access.

But this isn’t to say that creating a hybrid event that truly shines is a breeze.

As you’ll find below, there are a lot of moving parts to this machine.

Don’t sweat it, though.

With the right approach and a sprinkle of creativity, you’ll craft an unforgettable experience for all your guests, whether they’re at the venue or chilling on their couch.

Let’s dive in and explore how to make your hybrid event leave a lasting impression!


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One Event. Two Experiences.

Skillfully engage both your in-person and online attendees through our cutting-edge hybrid event production services.

The Power of Hybrid Events

Before we get into the nitty-gritty, let’s talk about why hybrid events are such a game-changer:

  1. Global Reach: Hybrid events welcome attendees from around the world, breaking down geographic barriers. This means fresh perspectives and a broader audience for your message.
  2. Attendee Choice: Life can be unpredictable. Hybrid events give your guests the freedom to choose how they want to participate based on their schedules and situations.
  3. Cost Savings: While hybrid events still require investment, they can be more budget-friendly than solely in-person gatherings. You’ll save on venue size, catering, and travel expenses while still delivering a high-quality experience.
  4. Eco-Friendly: By reducing travel, hybrid events have a smaller carbon footprint compared to traditional in-person events. It’s a win for your event and the environment!

Now that we’ve covered the “why,” let’s jump into the “how.”

Hybrid Event Best Practices

1. Harness the Power of Storytelling

Want to captivate your audience and create a memorable experience?

Storytelling is your secret weapon.

Whether you’re delivering a keynote, leading a workshop, or moderating a panel, weaving compelling narratives throughout your hybrid event can make a huge impact.

Here are some tips to elevate your storytelling:

  • Know Your Audience: Tailor your stories to resonate with your attendees’ interests, challenges, and aspirations. Consider their background, industry, and expertise level when crafting your narratives.
  • Be Authentic: Share genuine stories from your own experiences or those of your clients, colleagues, or industry leaders. Real-life examples make your content more relatable and credible.
  • Evoke Emotions: Great stories make people feel something and stick in their minds. Use vivid language, descriptive details, and a mix of humor, vulnerability, and inspiration to connect with your audience on a deeper level.
  • Structure Your Story: Every good story has a beginning, middle, and end. Organize your narratives with a clear setup, conflict or challenge, and resolution. This helps your audience follow along and stay engaged.
  • Practice Your Delivery: How you tell your stories is just as important as the stories themselves. Practice your pacing, tone, and body language to deliver your narratives with confidence and impact.

When you incorporate storytelling into your hybrid event, you create a more engaging and memorable experience for your attendees, no matter where they’re tuning in from.

2. Maximize Engagement for All Attendees

One of the biggest challenges in hybrid events is keeping both in-person and virtual attendees equally engaged.

Here are some strategies to make sure everyone feels involved and connected:

Interactive Q&A Sessions

Don’t limit questions to just the in-person audience.

Use a digital platform that allows virtual attendees to submit questions in real-time.

Have a dedicated moderator who can voice these questions to speakers, ensuring online participants feel just as involved as those in the room.

Live Polling and Surveys

Incorporate live polls throughout your event.

This not only gathers valuable feedback but also keeps attendees engaged.

Display results in real-time for both in-person and virtual audiences.

Virtual Networking Opportunities

Create dedicated networking times where in-person and virtual attendees can mingle.

Use platforms that allow for one-on-one video chats or small group discussions.

Pro Tip: Consider “speed networking” sessions where participants are randomly paired for quick conversations.

Gamification Elements

Introduce game-like elements to your event.

This could be a points system for participation, a scavenger hunt that incorporates both physical and virtual components, or challenges that encourage interaction between in-person and online attendees.

Hybrid-Friendly Activities

Plan activities that work well for both audiences.

For example, a virtual escape room where teams are made up of both in-person and online participants.

Or a trivia contest where mixed teams collaborate using physical and digital tools.

Social Media Integration

Create a unique event hashtag and encourage its use across all platforms.

Display a social media wall at the venue and on the virtual platform, showcasing posts from all attendees.

This creates a shared experience and sparks interaction.

3. Select the Right Technology Platform

The success of your hybrid event depends heavily on the technology you use. Here’s what to look for in a virtual event platform:

Reliable Streaming

Choose platforms that offer high-quality, stable streaming.

Your virtual attendees should feel like they’re right there in the room.

Look for platforms with adaptive bitrate streaming that adjusts to different internet speeds.

Interactive Features

Your platform should have a variety of interactive tools, such as:

  • Live chat
  • Q&A capabilities
  • Polling and survey options
  • Virtual hand-raising for questions
  • Emoji reactions for quick feedback

Networking Tools

Seek out platforms that enable networking between all attendees, including:

  • AI-powered matchmaking for one-on-one meetings
  • Virtual exhibit halls for sponsors to showcase products
  • Breakout rooms for small group discussions

Mobile Compatibility

Many attendees will join from smartphones or tablets.

Make sure your platform works seamlessly across all devices.

Analytics and Reporting

Look for platforms with robust analytics to measure engagement, track attendance, and gather data to improve future events.

Integration Capabilities

Your event platform should integrate with other tools you’re using, such as your CRM system, marketing automation software, or social media platforms.

Branding Options

The ability to customize your virtual event space to match your branding can make a big difference.

Choose platforms that allow you to personalize the look and feel.


Easy starting packages • Advanced options • Proven results

Step-by-Step Guide to Planning a Standout Hybrid Event

1. Define Your Vision and Goals

Every successful event starts with a clear vision.

Take time to consider the purpose and objectives of your hybrid event.

What do you want to achieve? Who is your target audience?

A well-defined vision will guide you throughout the planning process.

To turn your vision into reality, set SMART goals for your event:

  • Specific: Clearly define what you want to accomplish.
  • Measurable: Identify metrics to track progress and success.
  • Achievable: Ensure your goals are realistic and attainable.
  • Relevant: Align your goals with your overall event vision and purpose.
  • Time-Bound: Set deadlines to keep yourself accountable and on track.

2. Develop a Comprehensive Event Plan

A detailed event plan is your roadmap to success.

It should include:

  • Agenda and timeline
  • Speakers and presenters
  • Technology requirements
  • Logistics for both in-person and virtual components
  • Contingency plans for potential hiccups

Involve your team in the planning process and assign clear roles and responsibilities.

3. Choose the Right Technology

As discussed earlier, technology is the backbone of a successful hybrid event.

When selecting your virtual event platform, prioritize features like:

  • Reliable live streaming capabilities
  • Interactive tools (e.g., chat, Q&A, polls)
  • Breakout rooms for smaller group discussions
  • User-friendly interface for both attendees and presenters

Don’t forget to have a strong internet connection and backup plans in case of technical difficulties.

4. Engage Your Audience

Keeping your attendees engaged is vital for a memorable hybrid event experience.

Here are some tactics to try:

  • Incorporate interactive elements like polls, quizzes, and live Q&A sessions
  • Mix live and pre-recorded content to keep things dynamic
  • Foster networking and interaction through virtual breakout rooms and social media
  • Create opportunities for attendees to connect with speakers and each other

Remember, engagement is a two-way street.

Listen to your attendees’ feedback and be prepared to adapt if needed.

5. Promote Your Event

Make sure people know about your amazing hybrid event!

Use a mix of marketing channels to spread the word:

  • Social media
  • Email marketing
  • Partnerships with influencers or industry leaders
  • Paid advertising (if your budget allows)

Craft compelling messages that highlight the unique value and benefits of your event.

6. Test Everything Thoroughly

Before the big day, thoroughly test all your technology and equipment, including:

  • Internet connection
  • Audio and visual quality
  • Virtual platform features
  • Backup systems

It’s better to identify and resolve any issues beforehand rather than scrambling during the event.

7. Gather Feedback and Improve

After your hybrid event wraps up, take time to gather feedback from attendees, speakers, and your team.

Use surveys, interviews, or focus groups to understand what worked well and what could be improved for future events.

Use these insights to refine your approach and deliver even better experiences.


Get “The Event Success Playbook”

Our proven event planning playbook has step-by-step strategies to increase qualified leads 25%+, grow revenue, and boost engagement.

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Expert Tips for Hybrid Event Success

Here are some additional insights to elevate your hybrid event experience:

Time Zone Mastery

When planning global hybrid events, time zones can be tricky.

We’ve found success with several strategies:

  • For multi-day events, we rotate start times to accommodate different regions.
  • This “Follow the Sun” approach ensures fairness across time zones and allows more attendees to participate in the live experience.
  • We also offer recorded sessions for those who can’t attend live, which has increased content consumption by 40% and gives your audience more flexibility.
  • At our last global conference, we set up three regional in-person hubs in addition to the virtual platform. This hybrid approach allowed for more localized in-person experiences while maintaining a global virtual connection.

Crystal Clear Communication

Clear instructions are vital for a successful hybrid event.

Our pre-event communication strategy includes several key elements:

  • We create short, engaging video tutorials explaining how to use the virtual platform and navigate the event. This has reduced tech support calls by 50%.
  • The day before the event, we conduct a live virtual walkthrough of the platform for attendees. Attendees who joined this virtual orientation had 30% higher engagement rates during the actual event.
  • We also assign one support staff member for every 50 virtual attendees, ensuring quick problem resolution for any technology issues that may arise.

Branding Consistency

A cohesive brand experience is crucial for hybrid events.

We achieve this in several ways with the virtual platform and technology:

  • We provide branded virtual backgrounds for speakers and attendees, creating a unified look across both in-person and virtual platforms.
  • At a recent product launch event, we used AR technology to allow virtual attendees to “place” the new product in their home environment. This cool use of technology helped bridge the gap between in-person and online experiences.
  • We also develop a comprehensive brand guide for each event, covering everything from color schemes to messaging tone to ensure consistency.

Combating Fatigue

Attendee fatigue is a real issue, especially for virtual participants in hybrid events.

Our tactics to keep energy and engagement high include several approaches:

  • We’ve found that 15-20 minute micro-learning content sessions followed by short breaks maintain attention much better than long presentations.
  • We schedule movement breaks, like stretching or dance sessions between talks. These are surprisingly popular and boost afternoon virtual engagement.
  • We also like to plant unexpected moments throughout the event. At our last hybrid conference, an impromptu magic show during a break was a huge hit with both in-person and virtual attendees.

Post-Event Analysis

After the hybrid event concludes, a thorough analysis is key for event planners and organizers:

  • We use a mix of quantitative and qualitative questions in comprehensive post-event surveys to gather deep insights from attendees.
  • Our analytics team spends a full week dissecting all the event data, from attendance patterns to engagement metrics on the virtual platform.
  • We also host post-event debriefs with speakers, sponsors, and a sample of both virtual and in-person attendees to gather diverse perspectives.
  • This multi-faceted approach to post-event analysis helps us continually improve and evolve our hybrid event planning and experiences.

Budgeting for Your Hybrid Event

While hybrid events can be more cost-effective than purely in-person gatherings, careful budgeting is still essential. Here’s a rough breakdown of some potential expenses:

ItemEstimated Cost
Venue Rental$2,000 – $10,000
Technology Platform$500 – $5,000
Audio-Visual Equipment$1,000 – $5,000
Marketing and Promotion$1,000 – $3,000
Speakers and Talent$1,000 – $10,000
Staffing$500 – $2,000

Note that these are just rough estimates.

Your actual costs will depend on factors like event size, location, duration, and specific requirements.

Create a detailed budget and allocate funds wisely.

Here are some tips to help manage your hybrid event costs:

  1. Compare Options: Don’t settle for the first venue or technology platform you find. Compare options and negotiate rates. You might find some great deals!
  2. Prioritize Must-Haves: Make a list of your non-negotiable event elements and prioritize your spending accordingly. This will help you allocate your budget where it matters most.
  3. Seek Sponsorships: Look for sponsors who align with your event theme and target audience. Offer attractive packages that include both in-person and virtual brand exposure. This can help offset some of your costs and provide valuable partnerships.
  4. Handle Some Tasks In-House: Look for opportunities to handle some tasks internally rather than outsourcing everything. For example, you might be able to design your own marketing materials or manage your social media promotion. Every little bit helps!
  5. Consider Intangible Benefits: While it’s important to monitor your budget closely, don’t forget the value of intangible benefits like increased reach, flexibility, and sustainability. These factors can make a hybrid event a worthwhile investment in the long run.

Ultimately, planning a successful hybrid event is about finding the right balance between cost, quality, and attendee experience.

With careful budgeting, creative problem-solving, and a focus on your goals, you can create an event that delivers value for both your organization and your attendees.

And if you ever need a pep talk or some fresh ideas, just remember: you’ve got us!

Your Hybrid Event Planning Partner: We & Goliath

Of course, we do more than just pep talks.

We create magic.

With over 20 years of experience and a zeal for innovation, We & Goliath’s team of strategists, designers, and tech wizards can turn your vision into reality.

Whether you’re new to hybrid events or aiming to elevate your current ones, we’re here to help.

Our custom solutions ensure unforgettable experiences that inspire and engage. Ready to transform your event?

Contact us today and let’s craft an extraordinary hybrid experience together.

In the world of hybrid events, you’re not just planning – you’re orchestrating wonders.

Let’s make some magic happen!

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We & Goliath

We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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