Designing a Post-Event Content Ecosystem that Drives Engagement

Event Production

Published: March 1, 2024
9:00 am

Embrace an event content ecosystem approach - strategically repurpose assets to fuel an ongoing value stream that prolongs engagement long after your event ends.

Are you tired of your events fizzling as soon as the last person leaves?

Don’t stress!

With a little creativity and strategic planning, you can keep the engagement and excitement going long after the curtains have closed.

Events are not just one-time deals.

They can be the building blocks for long-lasting engagement and connections with your audience.

Why settle for a “done and dusted” mentality when you can keep the party going and your brand shining bright?

To make the most of your post-event content, capture it strategically from the beginning.

Take photos, shoot videos, and design high-quality and versatile graphics.

Remember to go live on social media and encourage your audience to participate in the content creation process through polls, Q&As, and contests.

Think of it as a content ecosystem that grows and expands over time.

And the best part?

With the right approach, one exceptional event will provide you with enough content for months, even years.

So, what are you waiting for?

Get planning and start building that content ecosystem with our professional tips below.

One Event. Two Experiences.

Skillfully engage both your in-person and online attendees through our cutting-edge hybrid event production services.

Events: Building Blocks for Enduring Engagement

Events are not frozen moments in time.

Your event can spark meaningful dialogues, build lasting connections, and spread your brand’s messaging after the curtain closes.

To be honest, many organizers have no idea what to do post-event.

But this is bad for your marketing plan.

You want to keep the community excited and engaged.

You want them to act on your message.

Repurpose event content in creative ways to keep your audience engaged.

Build a story that your community will remember for a long time.

Don’t waste your events – use them to create a memorable brand story!

The Perils of a 'Done and Dusted' Mentality

Treating events as one-off experiences with zero post-event relevance equals a missed opportunity to boost real engagement.

Instead, take advantage of an event’s ability to:

Encourage long-term engagement with your audience
Strengthen brand loyalty
Globally expand reach and visibility for your messaging

Your events don’t have to fade away.

Think of your events as exciting opportunities for giant social impact and spreading your brand story to an ever-growing community.

Examples of Dynamic Post-Event Content Strategies

Let’s look at real-world examples of intelligently repurposing content for ongoing relevance and engagement:

Compiling keynote speeches into a virtual event video TikTok series
Curating speaker interviews into an episodic podcast
Syndicating your event video library
Transforming panel discussions into blog posts or guides
Building hype with highlight reels for Facebook or Insta
Sharing post-event content via email to keep excitement alive

Reformat and redistribute your top-performing event assets across different formats, and always target specific audiences.

Create an extended engagement strategy. Provide real value after your event finishes.

Keep the community enthusiastic and fired up.

How One Event Will Fill Your Entire Content Pipeline

Planning an impactful event and designing an extensive content ecosystem is no simple task.

But when executed carefully, one well-orchestrated event generates your complete content pipeline for months on end.

Don’t forget to use the latest AI tools to exponentially speed up the creation process.

Don’t think of events as isolated experiences.

Events are active, dynamic hubs overflowing with diverse and inspiring world-changing content.

Capture, repurpose, and distribute empowering content across every channel.

Visionary event videos create outstanding social media content.

Engage viewers.

Exchange ideas.

Retell your authentic brand story over time.

Our award-winning team designed a 10-step blueprint with our secret pro tips. Learn how to build an impressive content ecosystem from your next event:

1. Implement Strategic Content Capture

Adopt a content-first mindset right from the start.

Carefully design an end-to-end content strategy.

Plan what types of visual assets your event team will capture. Brainstorm how to maximize and reuse content.

Always prioritize quality over quantity.

It doesn’t matter if you have 55 hours of video content if the viewer can’t hear the audio, or if the image is hopelessly out-of-focus and grainy.

Have the same high standard for any branded graphics and other media.

Leverage the power of real-time content creation.

Get social and go live at strategic moments during the event.

Share exciting real-time updates, snippets, reactions, and audience feedback on your social media platforms.

Build wider visibility and organic reach for your event.

3. Encourage Interactive Event Content

Encourage your event attendees and speakers to participate actively in the content creation process with live polls, event Q&As, and social media contests.

Candid user-generated content from your audiences creates an invaluable treasure trove of authentic, shareable moments.

4. Produce a High-Impact Post-Event Recap Video

What should be a top priority?

Produce professional recap video highlights.

Record unforgettable moments, announcements, and important event takeaways.

Share this engaging video prominently across all your distribution channels for maximum visibility.

5. Conduct Speaker Spotlight Interviews

Exclusive backstage interviews with keynote speakers, subject experts, and industry veterans provide unique insights into your event’s theme and topics.

Produce multiple videos from notable interview moments.

Share them across social media and email.

6. Repurpose Video Content through Transcriptions

Repurpose text from longer-form video interviews, panel discussions, and keynote speeches.

Design interesting blog posts, social media captions, and newsletter inserts.

Diversify media formats with innovative text and graphics.

7. Produce Snackable Micro-Content

Fill your content ecosystem with snackable micro-videos.

Each micro-video can spotlight a memorable event moment, announcement, discussion point, or highlight.

Micro-videos are perfect for shorter attention spans.

Share your message in seconds.

8. Sustain Momentum with an Editorial Content Calendar

Strategically add your best event content to an editorial calendar.

Share the sustained drip-feed distribution slowly over the next few months.

Keep audience energy going and build momentum.

9. Conduct Post-Event Spotlight Webinars

Additionally, conduct a series of exclusive post-event highlight webinars by inviting certain speakers and panelists to join you virtually.

Reconnect your event’s digital audiences over an extended period.

Finally, capitalize on all relevant user-generated event content.

Repost and highlight the best UGC-like event photos, testimonials, and engagement metrics.

Audiences will be excited to see their content shared with a global community.

Remember to tag attendees and add your event hashtag.

Easily boost your reach, engagement, and visibility.

Get “The Event Success Playbook”

Our proven event planning playbook has step-by-step strategies to increase qualified leads 25%+, grow revenue, and boost engagement.

Design a Winning Event Content Strategy

Video content serves as your strongest ally for event impact.

Let’s explore a strategic approach to maximize your event’s potential through expertly crafted content.

Start with these essential questions:

What content opportunities exist throughout your event’s lifecycle?
Which methods will transform single assets into multiple formats?
What platforms will showcase your content, and what timing works best?

Shape these answers strategically to amplify your event’s reach and resonance.

Consider these five fundamental strategy components:

1. Content Mapping

Map out fresh, engaging content for your event journey:

Pre-event (behind-the-scenes previews, anticipation builders)
Live event (social updates, attendee spotlights)
Post-event (highlight reels, speaker sessions transformed into articles)

2. Asset Creation Plan

Specify your content capture methods across multiple formats:

Photography that tells your story
Video segments that capture moments
Quote graphics that resonate
Articles that provide depth
Additional creative elements that enhance engagement

3. Distribution Timeline

Create a comprehensive 3-6 month content release schedule.

Plan strategic drops that maintain audience engagement long after your event concludes.

4. Team Responsibilities

Define clear roles for each team member:

Social media engagement specialists
Visual content creators
Content transformation specialists
Publishing coordinators

5. Platform Strategy

Review previous content performance metrics per platform.

Develop targeted distribution approaches specific to each channel’s unique characteristics.

Consider:

Platform-specific formats
Audience engagement patterns
Call-to-action effectiveness
Message optimization

Get a hybrid event strategy session now – and save!

Easy starting packages • Advanced options • Proven results

Videos: Dynamic Heroes of Content Repurposing

Video leads all content formats right now.

Why?

Video stands out as the most adaptable, engaging way to share event moments.

Search engines prioritize quality video content, making your message visible to broader audiences.

5 Reasons Event Video Delivers Value

Let’s examine why video deserves prime placement in your content strategy:

1. Compelling Storytellers

Video creates emotional connections through storytelling.

Visuals resonate with audiences, sparking natural sharing and engagement.

2. Boosted Engagement Rates

Research shows audiences engage with branded videos 64% more than other content types.

Take advantage of video’s natural ability to capture attention.

3. Organic Discovery Engine

Studies reveal 85% of social media users watch videos silently.

Strong visual narratives spread organically through networks.

Take Dreamforce’s success with their 5-minute Trailblazer stories – a perfect example of lasting event content value.

4. Format Flexibility

Videos transform to meet various content needs:

Previews generate anticipation before events
Live highlights keep attendees connected during events
Recap videos strengthen community bonds afterward

5. Optimized for Every Screen

Videos perform beautifully across devices – from smartphones to giant presentation screens.

5 Types of Videos to Produce

Consider producing these proven video formats:

Complete keynote recordings: Share speaker wisdom with expanded audiences
Exclusive speaker interviews: Create focused clips highlighting valuable insights
Panel discussion selections: Feature meaningful exchanges from group conversations
Authentic audience moments: Show real reactions during significant event moments
Dynamic event summaries: Package memorable highlights and achievements into engaging overview videos

Videos offer unique advantages:

Enhanced engagement levels
Broader audience reach
Stronger brand narratives
Extended message lifespan
Impressive content durability

Maximizing the Impact of Post-Event Videos

Creating amazing videos? That’s just the beginning.

Strategic distribution and amplification transform good content into exceptional results.

Here’s a proven approach to expand video visibility and maximize engagement:

Website

Position videos prominently across your digital presence. Create dedicated video galleries showcasing your full collection of event recordings.

Email Marketing

Build anticipation through targeted email campaigns. Embed video content naturally within newsletters for higher open rates.

Social Media

Develop a strategic release schedule. Keep audiences engaged with consistent, well-timed video drops that maintain momentum.

Paid Amplification

Amplify reach through targeted advertising on YouTube, Facebook, and relevant networks that match your audience demographics.

Influencer Marketing

Connect with subject matter experts to create response videos or conduct speaker interviews, expanding your reach to engaged niche audiences.

OTT Channels

Add your event content library to popular streaming services. Think Roku, Apple TV, and Amazon Fire – platforms where your audience already spends time.

Digital Signage

Share recordings across physical spaces – office buildings, convention centers, and waiting areas where your target audience naturally gathers.

Licensing Content

Generate additional revenue streams by licensing premium presentations to industry publishers.

User-Generated Content

Motivate attendees to start conversations around event topics, creating organic video discussions that multiply your reach.

Remember to maintain consistent promotion across all channels. Create systems that automatically share fresh video content, reaching new viewers daily.

Video marketing requires dedication and strategic thinking.

Need help mastering your video strategy? Partner with experts who understand your vision…

The We & Goliath Advantage for Stellar Event Videos

As full-scope video production partners catering to enterprise brands and leading universities, our expertise spans video strategy, filming, post-editing, animation, and optimization across platforms.

Our Video Services

Marketing Videos

Promos, testimonials, explainers and more to engage your target audience.

Event Videos

Enhance engagement before, during, and after events via visual notetaking, pre-produced sessions, and polished replays.

Live Production

Multi-camera capture, broadcast-quality filming, and Hollywood editing techniques provide premium production value.

Animated Motion Graphics

Custom animated lower-thirds, titles, transitions, and artistic overlays amplify visual dynamism.

Social Media Priming

Edit recordings into snackable cuts perfect for driving shares across social media.

Accessibility

Enable closed captions, multi-language subtitles, and text transcriptions.

Multi-Platform Optimization

Flawlessly formatted videos perform phenomenally across mobile, web, OTT platforms, and more.

Built-In Amplification

Leverage owned media assets, partnerships, and paid promotion across social media giants to expand your video content’s visibility.

Benefits

Boost engagement
Increase replay views
Expand reach
Inspire shares
Sustain event impact

Case Study: Rise Up for Justice Video Series

In 2020, the Othering & Belonging Institute at UC Berkeley approached We&Goliath to produce three timely panel discussion event series focused on racial justice and societal inequity.

With the nation embroiled in protests and political turmoil, these virtual events presented a pivotal opportunity to drive dialogue around issues disproportionately impacting marginalized communities nationwide.

The Challenge

As their video production partner, our mandate was to capture the emotional urgency of discussions like “Activist-Athletes Elect Justice” and “The Surveillance State” into compelling, cinematic experiences primed for maximum engagement on digital platforms.

Conveying the immediacy of the subject matter through a youthful lens to resonate with student groups also reflected core priorities.

Our Video Strategy

Recognizing the value of recordings that spark shares vs ones that fall flat, we implemented TV-style production techniques to make each event pop:

Multi-Camera Live Production. Our studio-grade multi-cam setup and broadcast filming delivered a premium viewing experience reflecting shows like CNN rather than home videos.
Post-Event Editing. Strategically overlayed iconic imagery alongside speaker remarks using picture-in-picture views exhibited visual power.
Animated Motion Graphics. Custom animated lower-thirds introduced speakers while sleek titles and transitions amplified the visual flair.
Social Media Primed Runtime. Concise 5-7 minute highlight reels distilled panel discussions into snackable, share-friendly social videos.
Accessibility. Enabled live closed captions, post-event transcriptions, and multi-language subtitles.

Results

7,300+ YouTube views
25,300+ Facebook views
500% higher engagement rates vs standard talking-heads videos
Extended visibility with shares from high-profile sociopolitical handles
Captivated the 18-35 demographic with filmic quality

This voter-centric video series crystallized a complex political climate into stirring calls to action, engaging thousands of viewers per recording.

Let’s craft high-quality videos to captivate your audience during and long after your event ends!

Elevate Event Buzz with Strategic Content Repurposing

Don’t let your remarkable event become a distant memory after it wraps up.

Build momentum and engagement with a powerful content ecosystem.

Our team of seasoned strategists equips you with proven tactics to transform your top-performing event content into an ongoing stream of value for your audience.

Schedule a FREE strategy session today and explore creative ways to repackage your event’s highlights into fresh new formats for maximum visibility and shares.

Together, we will design an innovative plan to elevate your brand storytelling and impact well after the event ends.

Let’s connect and build the foundation to boost your event’s momentum!

We & Goliath

We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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