Stanford CCARE How We Nearly Doubled Traffic for Stanford’s Compassion Research Center with No Advertising
Website & SEO Case Study
Website Design & Development SEO
The Challenge
Stanford CCARE Center for Compassion & Altruisim Research & Education asked We & Goliath to redesign their website with a professional look that matched their style and values. The design was modern at the time and has remained untouched for over 7 years (a long lifetime for a website getting this much traffic).
Most importantly, we helped them nearly double traffic by implementing a content plan and navigation structure that was both user-friendly and search-engine-friendly.
What We Did
Website Redesign
Through extensive wireframing, we improved user experience (UX), design, and SEO structure of this 200+ page website.
Search Engine Optimization
The whole redesign was guided by SEO principles including a content plan, official blog launch, structured video gallery, research database and more.
SEO Friendly Website Redesign
We enhanced many sections of the old CCARE website to be more user-friendly and search engine friendly, improving inner linking through many types and levels of navigation, for a variety of new and improved content including videos, events, research, blog, news and more. Custom tag pages showed content from multiple custom post types.
Wireframes & Content Plan for a 200+ Page Site
We created a detailed content and functional plan with over 30 wireframes to ensure this 200+ page website would be easy to use, and effectively highlight their many events, classes, videos, blogs, and other information.
Video Gallery
The CCARE YouTube channel was full of content not on the website. We organized a video gallery in a YouYoutube style layout with sub-categories, tags, related videos and a featured videos slider on the homepage.
New Events Section
CCARE hosts world-renowned speakers in conferences and single day talks. Their directors also speak at outside events. None of this could be found on their old site.
Our new events section organized all this making their events easy to find and attend. Their homepage Featured Events slideshow lists the next four upcoming events.
Increasing Email Signups
We increased the CCARE email signups by optimized the form with clear value, stronger design, design, prominence, and building trust with the adjacent social follower counts.
Modern Blog and Content Plan
The vary dated CCARE News & Events section into a modern blog with categories, tags, custom sidebar, comments, social media, related posts, etc. We then helped them fill their blog by syndicating posts written by their staff on major publications.
The Results
- SEO-Friendly Redesign generated 74.4% Increase in Monthly Traffic (117,243 vs 69,261 visits)
- Improved site structure and UX reduced the bounce rate by 10%(number of visitors who left the site after seeing just one page)
Testimonials from CCARE
“It has been a pleasure to work with you! You have tremendous patience and the website is gorgeous! : )”
“We are delighted with the results! Their websites stand out in their simplicity, attractiveness and efficiency. They seem to always be on the cutting edge of new technology. Not only did they create exactly the type of website we were looking for, they went above and beyond what we asked to propose new and innovative ways to message and frame our content, and efficient technologies to insert into our website to enhance its usability. Finally, they’re always timely in deliveries and reasonable in prices.”
“The design looks fantastic! Thanks so much Daniel. Above and beyond my expectations—truly!”
Need Some Advice on Hosting an Online Event?
Let our online event experts help you decide which format and software is right for you, and how to attract the audience, speakers and sponsors you need to succeed.