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SEO-Friendly Redesign generated 74.4% Increase in Monthly Traffic (117,243 vs 69,261 visits)
Improved site structure and UX reduced the bounce rate by 10%(number of visitors who left the site after seeing just one page)
Through extensive wireframing, we improved user experience (UX), design, and SEO structure of this 200+ page website.
The whole redesign was guided by SEO principles including a content plan, official blog launch, structured video gallery, research database and more.
We enhanced many sections of the old CCARE website to be more user-friendly and search engine friendly, improving inner linking through many types and levels of navigation, for a variety of new and improved content including videos, events, research, blog, news and more. Custom tag pages showed content from multiple custom post types.
The CCARE YouTube channel was full of content not on the website. We organized a video gallery in a YouYoutube style layout with sub-categories, tags, related videos and a featured videos slider on the homepage.
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