🚀 The Event Playbook: Proven strategies to level up your next event!

🚀 The Event Playbook:
Proven strategies to level up your next event!

Event industry trends 2022.

Event Industry Trends: Inclusivity Takes the Lead in 2024

In 2024, the event industry will be shaken to its core - remade through the dual lenses of inclusivity and technology into experiences that unleash deeper human connections and positive impact

Brace yourself for a thrilling ride as the event industry charges into 2024, propelled by game-changing trends that are set to redefine the landscape.

As attendee expectations evolve and technology leaps forward, one theme emerges as the guiding light: inclusivity.

From immersive virtual experiences to eco-friendly initiatives and a steadfast commitment to diversity, event planners must stay on their toes to craft unforgettable gatherings that resonate with all.

At We & Goliath, we’re not just spectators in this exciting arena – we’re at the forefront as a trailblazing virtual event company.

Armed with our wealth of expertise and razor-sharp insights, we're here to take you on a journey through the top event industry trends that will shape the future.

Get ready to be inspired, challenged, and empowered as we explore what lies ahead!

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One Event. Two Experiences.

Skillfully engage both your in-person and online attendees through our cutting-edge hybrid event production services.

Hybrid Events Dominate the Scene

In the blink of an eye, hybrid events have catapulted from a pandemic-era lifeline to an undeniable powerhouse that’s here to stay.

As we barrel towards 2024, these multifaceted gatherings are poised to dominate the event scene, thanks to their unparalleled flexibility, expansive reach, and uncanny ability to captivate audiences from every corner of the globe.

So, what’s the secret sauce that makes hybrid events so irresistible?

It’s their superpower to cater to every attendee’s unique preferences and circumstances.

Whether you’re an in-person goer looking to bask in the electrifying atmosphere of a live venue or a virtual adventurer joining from the comfort of your own space, hybrid events have got your back.

They effortlessly shatter the shackles of distance and logistics, inviting a vibrant tapestry of global participants to unite and engage like never before.

But the magic doesn’t end there.

Hybrid events are also the ultimate masters of personalization, harnessing cutting-edge technology to weave tailor-made experiences that strike a chord with each and every attendee.

And let's not overlook the bonus points for sustainability and cost-effectiveness.

By minimizing the need for travel and physical resources, hybrid events not only tread more lightly on the planet but also go easier on the budget.

It’s a win-win scenario that proves you can have your cake and eat it too – all while making a positive impact on the world.

As event planners eagerly hop on the hybrid bandwagon, partnering with a savvy virtual event company like We & Goliath is the key to unlocking success.

With our cutting-edge platform and unrivaled expertise in crafting immersive hybrid experiences, we’ll ensure your event seamlessly blends the best of both worlds, leaving your audience spellbound and inspired.

Get “The Event Success Playbook”

Our proven event planning playbook has step-by-step strategies to increase qualified leads 25%+, grow revenue, and boost engagement.

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Technology Integration Transforms Events

Technology has always been a vital player in the event industry, but in 2024, its integration is set to soar to unprecedented heights.

From cutting-edge event management software to awe-inspiring audiovisual solutions, technology will be the catalyst that transforms every facet of event planning and execution.

Artificial intelligence (AI) is poised to revolutionize the event management landscape, streamlining processes and elevating the attendee experience to new heights.

Picture AI-powered chatbots at your fingertips, providing instant support and personalized recommendations, while predictive analytics works behind the scenes to optimize layouts, schedules, and resource allocation based on real-time data insights.

It’s a brave new world where efficiency and personalization converge.

Contactless technologies, such as facial recognition and RFID wristbands, will become the norm, enabling seamless check-ins, secure access control, and cashless payments.

These innovations not only boost efficiency but also prioritize health and safety – a paramount concern in the post-pandemic era.

  • Say goodbye to long queues and cumbersome registration processes; the future is contactless and effortless.
  • Interactive displays and immersive installations will redefine event spaces, creating captivating and memorable experiences that leave attendees speechless.
  • From responsive LED walls that dance with vibrant visuals to projection mapping that transforms ordinary surfaces into otherworldly canvases, technology will blur the lines between the physical and digital realms.

Live streaming and social media integration will also continue to play a pivotal role in amplifying event reach and engagement.

  • High-quality broadcasts, coupled with interactive features like live commenting and real-time polls, will allow remote attendees to feel fully immersed in the event experience, no matter where they are.
  • Social media walls and hashtag campaigns will spark conversations and encourage attendees to share their experiences, creating a ripple effect that extends far beyond the event itself.

As technology becomes more sophisticated, event planners must strike a delicate balance between innovation and usability.

Choosing the right tools and ensuring seamless integration is paramount to avoid overwhelming attendees and detracting from the overall experience.


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Sustainable Practices Take Center Stage

Sustainability has become a non-negotiable pillar of event planning, with attendees, sponsors, and stakeholders increasingly demanding eco-friendly practices.

In 2024, sustainable events will take center stage, as planners prioritize reducing environmental impact and promoting social responsibility.

  1. Waste reduction will be at the forefront of sustainability efforts, with event organizers implementing comprehensive recycling programs, eliminating single-use plastics, and partnering with eco-conscious vendors. From biodegradable packaging to digital signage and paperless ticketing, every aspect of the event will be scrutinized through a green lens.
  2. Sustainable food and beverage choices will become the new norm, with a focus on locally sourced, organic, and plant-based options. Event menus will showcase the bounty of seasonal ingredients, reducing the carbon footprint associated with transportation and storage. Food waste will be minimized through meticulous planning, portion control, and partnerships with local food banks and composting facilities.
  3. Venue selection will play a pivotal role in sustainable event planning. Planners will seek out LEED-certified venues that prioritize energy efficiency, water conservation, and waste management. Green spaces, such as parks and gardens, will become sought-after locations for outdoor events, providing a natural backdrop while minimizing the need for elaborate decor and staging.
  4. Transportation is another key area where sustainability efforts will be concentrated. Event planners will encourage attendees to opt for public transit, carpooling, or electric vehicles to reduce carbon emissions. Bike-sharing programs and walkable event locations will also gain traction, promoting active transportation and reducing traffic congestion.

The goal is to make getting to and from events as eco-friendly as possible.

Sustainable event planning goes beyond environmental considerations; it also encompasses social responsibility and community engagement.

Events will increasingly partner with local businesses, artisans, and non-profit organizations, supporting the local economy and fostering a sense of community.

Charitable initiatives, such as fundraisers and volunteer opportunities, will be woven into event programs, allowing attendees to give back and make a positive impact.

Health and Safety Remain Paramount

The COVID-19 pandemic has indelibly altered the way we approach health and safety at events.

In 2024, even as the world heals, health and safety measures will remain paramount, with event planners prioritizing the well-being of attendees, staff, and vendors above all else.

  • Enhanced cleaning and sanitization protocols will be non-negotiable, with frequent disinfection of high-touch surfaces, restrooms, and common areas. Event venues will invest in advanced air filtration systems and implement rigorous hygiene standards to minimize the risk of disease transmission.
  • Physical distancing measures will continue to shape event layouts and capacities. Planners will utilize spacious venues, implement one-way traffic flows, and incorporate outdoor spaces to allow for ample breathing room between attendees. Seating arrangements will be reimagined to ensure appropriate distancing, with the use of plexiglass barriers and designated “pods” for small groups.
  • Contactless technologies will play a crucial role in minimizing touch points and reducing the spread of germs. From mobile ticketing and self-service check-in kiosks to cashless payment systems and digital menus, technology will enable a seamless and hygienic event experience. 
  • Health screening and contact tracing will become standard practice at events, with temperature checks, health questionnaires, and on-site medical staff ensuring the safety of all participants. Attendees may be required to provide proof of vaccination or negative COVID-19 tests prior to entry, in line with local regulations and event policies.

Event planners must provide detailed information about health and safety protocols, including cleaning procedures, mask requirements, and emergency response plans.

As health and safety remain top priorities, event planners must stay informed about the latest guidelines and best practices from public health authorities and industry associations.

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Inclusivity and Diversity Drive Event Design

In 2024, inclusivity and diversity will be the beating heart of event design, as planners recognize the profound importance of creating welcoming and representative experiences for all attendees.

From speaker lineups to accessibility features, every aspect of the event will be meticulously crafted through the lens of inclusivity.

Diverse speaker panels and keynote lineups will become the rule rather than the exception, with event organizers actively seeking out voices from underrepresented communities.

Attendees will expect to see themselves reflected in the content and perspectives shared on stage, fostering a deep sense of belonging and validation.

Planners will also prioritize diversity in terms of age, ability, and socioeconomic background, ensuring that events are truly inclusive of all life experiences.

Accessibility will be a paramount focus, with event venues and technologies designed to accommodate attendees with diverse needs.

From wheelchair ramps and sign language interpretation to closed captioning and audio descriptions, events will provide a comprehensive range of services to ensure that everyone can fully participate and engage.

Digital platforms will also prioritize accessibility, with features like adjustable font sizes, high-contrast modes, and keyboard navigation for users with visual or motor impairments.

Inclusivity means leaving no one behind.

Inclusive language and communication will be the cornerstone of creating a welcoming environment for all attendees.

Event materials, signage, and presentations will employ gender-neutral language and steer clear of stereotypes or assumptions.

Pronouns will be normalized, with attendees and speakers encouraged to share their preferred pronouns on name badges and in virtual profiles.

Planners will also provide resources and guidelines to help speakers and exhibitors create inclusive and respectful content.

It’s about fostering a culture of acceptance and understanding.

Cultural sensitivity and representation will be at the forefront, with events celebrating the rich tapestry of their attendees and the communities they serve.

From food and beverage choices to entertainment and decor, events will showcase a wide range of cultural influences and traditions.

Planners will partner with local diversity and inclusion organizations to ensure that their events are culturally appropriate and respectful.

Embracing diversity is not just the right thing to do; it’s the smart thing to do.

Networking and community-building opportunities will be designed with inclusivity in mind, providing safe and welcoming spaces for attendees to connect and share their experiences.

Affinity groups and mentorship programs will foster meaningful connections among attendees from diverse backgrounds, while inclusive social events will encourage interaction and understanding across different communities.

It's about building bridges, not walls.

As inclusivity and diversity become the driving forces behind event design, planners must engage in ongoing education and self-reflection to identify and address their own biases and blind spots.

Collaborating with diversity and inclusion experts, seeking feedback from attendees, and continuously iterating and improving will be essential in creating truly inclusive experiences.

By prioritizing inclusivity and diversity, events can not only attract a wider audience but also foster a profound sense of belonging, empathy, and unity that extends far beyond the event itself.

Let’s Make 2024 A Year To Remember!

From the meteoric rise of hybrid experiences to the unwavering commitment to sustainability, health and safety, and diversity, event planners must navigate a complex landscape to create gatherings that resonate deeply with attendees.

At We & Goliath, we are thrilled to be at the forefront of these trends, leveraging our expertise in virtual event solutions to help our clients stay ahead of the curve.

By embracing technology, prioritizing inclusivity, and focusing on the attendee experience, we firmly believe that events have the power to connect, inspire, and drive positive change in the world.

Are you ready to be a part of this thrilling adventure?

Schedule a FREE strategy session today!

We & Goliath

We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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