The SMART Event Blueprint
Get Your Research-Backed Event Strategy, Marketing Plan, and Copy in 2-3 Weeks
The strategic foundation most teams spend months building internally. Built by a team with 500+ events of experience.
Trusted by:
Sound Familiar?
- Attendees seem to enjoy but don't come back
- Registrations plateau year after year
- Ads aren't converting
- Sponsorship outreach is random and underpowered
- Leadership asks about ROI with no good answer
- Your team starts from scratch every cycle
It’s not your fault; The event industry trained you on content and logistics, not to master marketing and build loyalty.
Luckily, you don’t have to figure it out all on your own…
Your Complete Event Plan, Ready to Execute
Our senior strategists invest tens of hours into your event before you see a single deliverable. Then we run everything through a simulated audience panel that debates, challenges, and scores every recommendation before it reaches you.
Your Audience, in Their Own Words
We uncover the emotional language your audience actually uses. The result: personas your team can “hear” speaking when writing any content.
Event Ideas Worth Talking About
Vetted, innovative ideas filtered through 500+ events of experience, each with implementation tiers so you can choose based on your budget and timeline.
A Sponsorship Toolkit Your Team Can Use on Day 1
No more spray-and-pray outreach. Tier architecture, a one-page sponsor brief that does the selling for you, outreach templates, and workflow recommendations your coordinator can start using immediately.
Your Event Copy, Written and Ready to Publish
We write all the copy: landing page, email series, social posts, video script, ad copy, and outreach messages. You get two complete versions so you can A/B test or choose your preferred style.
Everything You Get
- Done-for-you discovery (we pre-fill your intake forms based on our research)
- Event planning analysis with recommendations
- Deep audience research with persona development
- Competitor differentiation strategy
- Value proposition development with validation checkpoint
- KPI selection and attribution recommendations
- Ticket pricing strategy with behavioral economics
- Innovative event experience ideas with implementation tiers
- Session format recommendations for retention
- Opening and closing scripts with talking points
- Networking and connection design with facilitation guidance
- Audience interaction strategy (polls, chat, energy checks)
- Post-event engagement design
- Tier architecture with pricing rationale
- One-page sponsor brief template
- Outreach email templates by prospect type
- Vetting checklist for premium partners
- CRM/tracker recommendations with weekly workflow
- Post-event sponsor recap framework
- Comprehensive marketing plan
- Two versions of complete copywriting package: landing page, email series, social posts, video script, ad copy, outreach messages
- AI Focus Group Testing (custom personas vet every deliverable before you see it)
- Implementation plan with every task tagged by owner
- Phase-by-phase timelines with dependencies
- Delegatable task quick-reference list
- Optional add-on services list with scope and pricing
How It Works
We Research
(You Review)
We pre-fill your intake forms based on our own research so you’re reviewing, not building from scratch.
We Build
(You Collaborate)
You sit down with a senior strategist to discuss findings, challenge ideas, and shape the direction. Record feedback by voice instead of scheduling more meetings.
You Launch
(We Support)
You receive everything: strategy documents, sponsorship toolkit, implementation plan, marketing plan, and ready-to-publish copy. Every task is assigned. Every template is ready.
YOUR INVESTMENT
SMART Event Blueprint
Strategy, experience design, audience research, competitive positioning, sponsorship toolkit, implementation plan, and the complete copywriting package with marketing plan. Delivered in 2-3 weeks.
“I really love the method where you let me record my thoughts on everything, saving time versus having multiple more meetings, and you pre-filled my intake forms. The whole process was smooth and a huge time saver.”
Already have marketing covered? The strategy-only version is $2,500 and focuses on event strategy, experience design, sponsorship toolkit, and implementation planning without the copywriting package or audience research.
Part of a Proven System That Turns Events Into Revenue Engines
The SMART Event Blueprint lives at the intersection of Strategy, Marketing, and Attendee Experience within our SMART Event Method™.
The Blueprint establishes your value proposition, audience psychology, and attendee transformation, so every downstream choice is informed by strategy, not guesswork.
Your events deserve more than smooth logistics and forgettable marketing. The SMART Event Method™ ensures strategy drives every decision, marketing creates genuine demand, experiences deliver on the promise, and the impact lasts long after the event ends.
Is the SMART Event Blueprint Right for You?
This is Perfect for You If:
- Event directors and marketing leaders running recurring conferences or summits with 200+ attendees
- Organizations where leadership is asking about ROI and you need a clear answer
- Teams that want strategic clarity before spending on production or advertising
- Solo organizers or small teams who need to punch above their weight
- Events where "went smoothly" isn't enough and you're ready to design for loyalty
This Might Not Be Right If:
- Small local events under 200 attendees
- One-off events without recurring impact goals
- Teams looking for production support (that's a separate engagement)
- Organizations where "went smoothly" is the only success metric
500+ Events. 20+ Years. Here's What That Looks Like.
“We & Goliath’s strategic input played a crucial role in making this event exceptionally successful.”
“We & Goliath’s strategic input played a crucial role in making this event exceptionally successful. Their team’s proficiency and commitment were evident throughout the process.”
“We had so many people tell us it’s the best virtual event they’ve attended.”
“Thanks for being great partners in our event! For our first year, we were very happy overall with how smoothly it went, and a lot of that credit goes to your team.”
“You transformed what could have been a basic 3-day webinar into a dynamic learning event.”
“They helped us plan with intention, ensuring every piece connected to our learning objectives. Their thoroughness made sure the tech was smooth, the content was focused, and every detail was handled.”
“Our Board of Directors have been completely ecstatic with the Summit.”
“Our Board of Directors have been completely ecstatic with the Summit and are so happy with the outcome.”
“Set a new standard for virtual events.”
“This year’s LevelUp was 10x better than last year. The quality and creativity of this event makes me truly believe we set a new standard for virtual events.”
“They had a lot of great ideas. Due to their experience, they knew what we were looking for.”
“Do some strategic planning or creative work with We & Goliath. They had a lot of great ideas.”
SMART Event Blueprint FAQ
Most agencies market what you’ve already planned. We start with your audience’s psychology, then design the event experience and messaging together. Strategy drives marketing, not the other way around.
AI is a superpower for us, not a shortcut. We’ve built workflows on top of 500+ events of experience, thousands of pages of industry research, white papers, and two decades of pattern recognition about what actually works. That gives you depth, accuracy, and speed that wasn’t possible before, at a price point that wasn’t possible before either. But AI doesn’t make the calls. Senior strategists pressure-test every recommendation against your budget, timeline, culture, and audience. AI amplifies our team’s expertise. It doesn’t replace it.
“I was a little worried the Event Blueprint was going to be another AI thing where I could just use ChatGPT for strategy. But it’s definitely not. It’s like five steps further… there’s the strategic thinking, but then there’s ‘let’s be realistic,’ and ‘here’s all my experience,’ and ‘here’s your audience.’ There’s a lot more to it.”
A few working sessions with our strategists, plus time to review drafts. We pre-fill your intake forms so you’re reviewing, not building. You can record feedback by voice instead of scheduling more meetings.
Yes, Blueprint clients get 50% – 100% off our enterprise event platform. And, up to $2,500 of your blueprint can be applied to production services if you choose to work with us beyond the blueprint. Non-profits also get exclusive discounts on all services. We’ll discuss specifics during our final presentation if it’s relevant to your needs.
The Blueprint is a standalone asset. Think of us as architects who deliver the blueprints and the rationale. You can hire any contractor to build it. Many clients start with the Blueprint, then decide whether to bring us in for production and marketing.
Good event ≠ great outcomes. Are attendees coming back? Bringing colleagues? Can you prove ROI to leadership? The Logistics Trap isn’t about bad logistics. It’s about logistics crowding out strategy and innovation.
2-3 weeks from kickoff to final deliverables.
Extensively. We understand board dynamics, budget constraints, and mission-driven metrics. The Blueprint delivers documented rationale your board can reference.
Yes. Book a 17-Minute strategy call and we’ll share a sample deliverable so you can see the quality firsthand.
Ready to Get Your
Strategy, Marketing Plan, and Copy?
500+ events. 20+ years. 8 out of 10 clients say “best event ever.” Your strategic foundation is 2-3 weeks away.
No sales pitch. Just a look at your event together, an honest assessment of whether we can help, and a sample deliverable so you can see the quality firsthand. Walk away with clarity, whether you hire us or not.
Not ready for a call? Watch the video above to learn the framework you can start applying today.
Related Services
Virtual Event Production
A senior team handling tech, training, livestreams, and platforms so you can focus on content.
Hybrid Event Production
On-site AV and livestream production to bring your in-person event to a global audience.
Event Marketing & Promotion
Audience acquisition services, from paid ads and email campaigns to high-converting event websites.
Event Copywriting
Research-backed landing pages, emails, and scripts that speak to what your audience actually feels.
