🚀 The Event Playbook: Proven strategies to level up your next event!

🚀 The Event Playbook:
Proven strategies to level up your next event!

Unleashing Virtual Run Events: A Practical Blueprint

Ever thought about participating in a race but found yourself hindered by scheduling conflicts, geographical constraints, or fitness level concerns? Or perhaps you're an event organizer looking to broaden your reach and amplify the impact of your races. If so, the world of virtual run events could be your next destination.

What are Virtual Run Events?

Virtual run events stand out from the traditional crowd. They offer a flexible, immersive approach to staying active and challenging yourself, all while bypassing the usual headache of dealing with crowds, traffic, weather, or rough terrain.

According to a survey by RunRepeat, 31.58% of runners who started during the pandemic prefer participating in virtual races instead of traditional ones. 

This represents a 115.37% higher inclination towards virtual racing compared to those who began running before the pandemic, making it evident that runners worldwide are falling in love with this format.

How Do Virtual Run Events Work?

woman on a treadmill looking out the window at the sunset in a gym room with a view of the city representing the flexibility that virtual run events offer

If you’re a running enthusiast but prefer to dodge the hassles of travel, strict schedules, and throngs of people, virtual run events could be at the forefront of your mind. 

Virtual run events are races that give you the freedom to run at your own pace and convenience. You can choose the “when” and “where”, as long as you meet the event’s guidelines. To join a virtual run event, follow these steps:

  1. Register for the event online. There’s usually a fee, which might include a donation to a charity or a cause. You’ll also get a confirmation email that breaks down the event details and steps.
  2. Achieve the specified race distance within the event’s timeframe. Use any device or app capable of tracking your distance and time, such as a smartphone, smartwatch, or fitness tracker. Run, jog, or walk the distance – it’s all about what suits your personal preference and physical abilities.
  3. Electronically submit your results. This usually involves providing a screenshot or photo showing your device or application, with the distance covered and time taken. In some cases, extra evidence like a GPS map or even a selfie might be necessary.
  4. Get your rewards. Once your results are verified, the event organizers will dispatch your rewards, which could be a medal, certificate, t-shirt, or other promotional items. You’ll also get to see how you rank and compare your performance with other participants.

The Perks of Going Virtual with Your Run Events

For runners of various backgrounds and skill levels, the charm of virtual run events is hard to ignore. 

It’s like stepping into a new world with numerous benefits, breaking down some traditional barriers that may have stood in your way before.

  • Flexibility: With virtual run events, you’re the boss. You decide when and where to pound the pavement. Traffic jams? Bad weather? A park teeming with people? All irrelevant concerns.
  • Accessibility: Armed with an internet connection and a tracking gadget, any corner of the world can be your racecourse. Travel costs, accommodation woes, transportation hitches? Things of the past!
  • Inclusivity: Lace up your running shoes, because virtual run events are ready to meet you where you’re at. No matter your fitness level or previous experience, there’s a spot waiting for you. You’re free to set your own pace, challenging yourself as much as you see fit.
  • Motivation: Virtual run events keep you on your toes. They set clear objectives and strict deadlines, keeping you accountable and pushing you forward. Moreover, you can find your place in the vibrant online communities of virtual runners that are always there for a pep talk and a pat on the back.
  • Fun: Break free from the pressures of traditional races and soak up the joy of running. Pick an event that resonates with your interests and values. Let your running journey be as fun-filled as you wish!
  • Consider how you can leverage these benefits to create engaging and successful virtual run events. 

    Spicing Up Your Routine with Various Virtual Run Events

    group of people running in a marathon in a city street with buildings in the background during a charity run

    Say goodbye to monotony with a smorgasbord of virtual run events that will keep your adrenaline pumping.

  • 5k marathon runs: Got the running bug recently or just fancy a test of speed? A 5k is just the ticket. It’s a race that’s short enough to be doable but still packs a punch. 5ks are the most popular race distance, making up 49% of all race finishers.
  • Half marathon runs: For seasoned runners who are no strangers to pushing boundaries. Sure, they require more training and stamina, but the rewards are immense.
  • Road race series: A sequence of races providing a sustained challenge over a set period. Perfect for those who crave consistent challenges.
  • 10k distance runs: If the long haul is more your thing, 10k runs are your perfect partner. They demand more stamina and training but continue to be a popular choice for experienced runners. 10k races were the second most popular distance in 2019 with 1.5 million finishers in the US alone.
  • Fun runs: Add a pinch of excitement and entertainment to your run. Fun runs often throw in costumes or obstacles, creating a less competitive, more enjoyable atmosphere. Ideal for families or groups of friends.
  • Charity runs: Marry fitness with philanthropy. Run for a cause and raise funds while ticking off your fitness goals. It’s an incredible way to make a difference while chasing your personal best.
  • The key is to choose the event that aligns with your objectives and provides the right level of challenge and enjoyment. Remember, the ultimate goal is not just to finish the race but to enjoy the journey along the way, and this much should be clear in your messaging around your event.

    Easy starting packages • Advanced options • Proven results

    Managing Virtual Run Events

    Organizing a virtual run event isn’t a walk in the park, but it can be incredibly rewarding. You’ve got to wear different hats and handle a variety of tasks.

    From getting a firm grasp on your brand and target audience to coordinating the technical details and ensuring a seamless participant experience, meticulous planning and execution are vital.


    That being said, it’s clear that mastering the science of virtual event management is of paramount importance in our ever-evolving industry.

    Let’s put ourselves in our guests’ shoes. In a virtual setting, participant engagement is key, and finding innovative strategies and solutions to keep that engagement high is a must. 

    It’s also crucial to address technical issues promptly to keep the event running smoothly.

    With strategic planning and execution, any challenge can be overcome and you can be sure to plan a successful and unforgettable event.

    How to Craft a Successful Virtual Run Event: 4 Simple Steps

    smiling woman sitting at a table with a laptop and notebook in front of her, writing on a notepad

    Step 1: Laying the Foundations

    Your event’s goal must be at the forefront of your mind. Define what you hope to achieve, identify your target audience, and project the number of participants. 

    If you’re raising funds, determine your financial goal. Deciding on the right platform and technology is a game-changer for ensuring a smooth-sailing event. 

    From registration to payment processing, communication, and reporting, a reliable online platform is a must-have.


    Pro tip: a dedicated event app can spike attendee engagement by up to 33%.

    Step 2: Spreading the Word

    Your event needs to stand out from the crowd. Effective promotion is your ticket to attracting a large participant pool. Here’s how you can make some noise:

  • Social Media: Get your audience excited with captivating content on platforms like Facebook, Instagram, Twitter, or LinkedIn.
  • Email Newsletters: Keep your subscribers in the loop with regular updates about the benefits of the event.
  • Fitness Influencers: Get your event on the radar of potential participants by collaborating with influential figures in the fitness world.
  • Content Marketing: Inform and inspire potential participants through blog posts, videos, podcasts, or webinars.
  • smiling woman in blue jacket and orange hat looking at her cell phone while walking down the street with other people while registering for the virtual run event

    Step 3: Setting the Stage

    On the day of the event, ensure a hassle-free registration process and be ready to provide support to participants at a moment’s notice. 

    Having a dedicated support team on deck is absolutely vital to ensure a seamless experience for all participants. Be there for your participants, offer feedback, and sprinkle in some motivational messages to keep the spirit high.

    Step 4: Wrapping it Up

    Post-event activities are as important as the event itself. Verify the data submitted by participants and distribute the rewards accordingly. 

    Show your appreciation for your participants’ efforts by sending thank-you notes or certificates. Gather feedback to measure the success of your event and pinpoint areas of improvement.

    there is a cup of coffee and a card on a table with flowers in a vase

    Remember, the key is to keep participants at the heart of your event planning and execution.

    Understanding your audience, leveraging the right technology, and providing ongoing support, are all key to creating an engaging and memorable experience for participants. 

    Making Your Virtual Fun Run Event Outshine Others

    As the popularity of virtual run events races upwards, the competition thickens. So, how do we make your event stand out from the crowd? Follow our strategic roadmap to design a virtual run that’s remembered by all.

  • Prolong the event window: Let’s meet the runners where they’re at. Offer flexibility by extending the event duration to fit diverse abilities and schedules. As Eventbrite’s Virtual Events Report reveals, half the attendees of virtual events enjoy this convenience.
  • Tap into a worldwide audience: Let’s make use of the global footprint of virtual events. Promote your race across the globe using online platforms, communities, and influencers to draw in participants from various backgrounds and cultures.
  • Include a philanthropic touch: Inject purpose and impact into your event by rallying behind a cause. Motivate participants to fundraise within their networks, providing rewards for hitting fundraising milestones.
  • Harness social media power: Let’s weave social media into the narrative. It’s a potent tool to engage with your audience. Design interactive content, engage with followers, and spark excitement with hashtags, challenges, or contests.
  • Live streaming: Enhance the sense of community with live streaming of your virtual run. Inviting guests, speakers, or celebrities to the live stream can add a layer of entertainment or inspiration.
  • Participant goodies: Recognize participants’ efforts by mailing them swag like medals, t-shirts, stickers, or mugs. Personalize these items with your event’s branding to raise awareness.
  • Future event incentives: Nurture loyalty by offering discounts for upcoming events. This strategy helps cultivate a community of dedicated runners awaiting your next virtual venture.
  • Virtual run events aren’t solely about running; they’re about creating a memorable, inclusive, and engaging experience. They offer a fresh way to savor the benefits of running sans the constraints of traditional races. Set your unique theme, pick a goal aligning with your values, and attract a larger audience to make a broader impact.

    Are You Geared Up to Outrun the Rest?

    To craft a virtual run that stands out, you could use a little help from We & Goliath. Equipped with the skills, knowledge, and resources, we’re ready to manage your event from start to finish, be it going the extra mile or simply assisting.

    Virtual is not a passing trend for us at We & Goliath—it’s been our playground from day one. 

    We aim to partner with you, molding the ideal bespoke solution. Planning is at the forefront of our mind, as live productions leave no room for ‘fix-it-in-post.’

    We provide insights and coordination across all project stages. 

    Our on-site video teams blend with traditional audiovisual resources to create custom ‘plug and play’ solutions, adaptable to any live, virtual, or hybrid event production.

    Whether you’re hosting an online conference or a virtual fundraising event, We & Goliath has your slingshot

    We & Goliath

    We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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    We create iconic events that generate buzz.

    Let us help you smash your engagement goals and set attendance records.

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