🚀 The Event Playbook:
Proven strategies to level up your next event!
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Effective Strategies for Online Event Promotion

Unlock the secrets of cutting through digital noise and making your event unforgettable with these powerful online promotion strategies.

The average person encounters 6,000 to 10,000 ads every single day.

How will your event cut through this noise?

The answer lies not in shouting louder, but in whispering the right words into the right ears.

Welcome to the art and science of modern event promotion, where data meets creativity, and where your next attendee might be just one cleverly crafted tweet away.

Buckle up as we explore the digital landscape of event marketing, uncovering tools and techniques that will make your event not just seen, but unforgettable.


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Amplify Your Events

Turn your next event into an unforgettable experience – let’s weave some marketing wonder into your plans!

Leveraging Social Media Power

Social media platforms have become indispensable tools for event promoters.

They provide a direct line of communication to connect with a massive audience in a dynamic and interactive way.

Here’s how to harness the full potential of social media for your event:

Create Content That Grabs Attention

The cornerstone of successful social media promotion is sharing content that captures attention and ignites interest.

Consider these options:

  1. Teaser videos: Offer a tantalizing glimpse into what attendees can expect
  2. Behind-the-scenes photos: Provide an exclusive look at the event preparation process
  3. Interesting facts or statistics: Share compelling information related to your event theme

The key is to use eye-catching visuals paired with compelling captions.

Your goal? Make people stop mid-scroll and take notice.

Experiment with different types of content to see what resonates most with your audience.

Use Event Pages to the Max

Platforms like Facebook and LinkedIn offer dedicated event pages tailor-made for promotion.

These pages serve as a central hub where you can:

  1. Provide detailed information about the event
  2. Post regular updates to keep interest high
  3. Create a space for attendees to interact with each other

Encourage people to RSVP and share the event page with their networks.

This strategy expands your reach beyond your immediate circle, tapping into the power of social connections.

Harness Hashtag Magic

Hashtags are like secret portals that can transport your event into the spotlight.

Here’s how to use them effectively:

  1. Create a unique, memorable hashtag for your event
  2. Use it consistently across all your promotional materials
  3. Encourage attendees and speakers to use it in their posts
  4. Monitor the hashtag to engage with user-generated content

Hashtags not only increase visibility but also foster a sense of community among attendees.

They create a shared language around your event, making it easier for people to find and engage with related content.

Team Up with Influencers

Influencers can be powerful allies in your event promotion efforts.

They have the ability to reach a broader audience and generate buzz with a single post.

To leverage influencer partnerships:

  1. Identify influencers who align with your event theme or target audience
  2. Reach out with a clear, compelling pitch about your event
  3. Offer them exclusive content or experiences to share
  4. Provide special promotional codes or giveaways for their followers

This approach gets your event in front of a whole new group of potential attendees, leveraging the trust and rapport influencers have built with their audience.

Build Community Through Engagement

Social media thrives on relationships and interaction.

To maximize your promotion efforts:

  1. Respond promptly to comments and questions
  2. Initiate and participate in discussions related to your event theme
  3. Share user-generated content to showcase attendee excitement
  4. Create polls or Q&A sessions to encourage participation

By fostering genuine connections with your audience, you’ll create a loyal following of event enthusiasts who are more likely to attend and share your event with others.

Social Media Pro Tips

  1. Post regularly and at optimal times to maximize visibility
  2. Use a mix of content types to keep your feed interesting
  3. Leverage platform-specific features like Instagram Stories or LinkedIn Articles
  4. Analyze your social media metrics to refine your strategy over time


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Frame Your Story

Craft compelling event videos that resonate with your audience and amplify your message.

Maximizing Email Marketing Impact

Despite the rise of social media, email marketing remains a powerhouse for event promotion.

It’s often cited as one of the most effective channels for driving event registrations and attendance.

Here’s how to make your email campaigns shine:

Build a Targeted Email List

The foundation of any successful email marketing campaign is a well-curated list.

Start building your list by:

  1. Adding an email signup form to your event website
  2. Offering incentives for subscribing, like early bird discounts or exclusive content
  3. Leveraging your existing network and past event attendees
  4. Collecting emails at related events or industry gatherings

Remember, quality trumps quantity.

A smaller list of engaged subscribers is more valuable than a large list of uninterested recipients.

Craft Compelling Email Content

Once you have a solid email list, focus on creating content that compels people to act.

Here’s how:

  1. Write attention-grabbing subject lines that stand out in crowded inboxes
  2. Lead with the most important information – what makes your event unique?
  3. Highlight key speakers, sessions, or networking opportunities
  4. Use a clear, compelling call-to-action (CTA) like “Register Now” or “Save Your Spot”
  5. Include social proof, such as testimonials from past attendees or notable speakers

Make sure your emails are mobile-friendly, as many people check their email on smartphones.

Keep Your Audience in the Loop

Email marketing isn’t just about sending one-off promotional messages.

It’s about building a relationship with your audience throughout the event planning process.

To do this:

  1. Send regular updates about new speakers, session topics, or special events
  2. Share “behind the scenes” content to build anticipation
  3. Offer exclusive tips or insights related to your event theme
  4. Create a sense of urgency as the event date approaches

This ongoing communication keeps your event top of mind and builds excitement leading up to the big day.

Add a Personal Touch to Emails

In a world saturated with generic marketing messages, personalization can make a big difference.

Try these techniques:

  1. Address recipients by name in the subject line and email body
  2. Segment your list based on interests, past attendance, or other relevant factors
  3. Tailor content to different segments (e.g., different highlights for first-time vs. returning attendees)
  4. Use dynamic content to show different information based on recipient data

These personal touches can significantly improve open rates, click-through rates, and ultimately, event registrations.

Email Campaign Best Practices

ElementTips
Subject LineKeep it short (40 characters or less), engaging, and relevant. Use action-oriented language and personalization when possible.
ContentFocus on the benefits and unique experiences attendees can expect. Use visuals like images and videos to break up text and add interest. Include clear calls to action and links to your event page.
FrequencySend updates regularly to keep your event top of mind, but avoid overwhelming recipients. Aim for a cadence of once a week leading up to the event, with a final reminder the day before.
PersonalizationUse merge tags to address recipients by name. Tailor content based on their interests or past engagement with your brand. Segment your list to ensure you’re sending the most relevant content to each group.


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One Event. Two Experiences.

Skillfully engage both your in-person and online attendees through our cutting-edge hybrid event production services.

Content Marketing Magic

Content marketing is all about creating and sharing valuable, relevant content to attract and engage your target audience.

When it comes to event promotion, content marketing can be a powerful tool for driving awareness, building excitement, and establishing your event as a must-attend experience.

Here’s how to leverage content marketing for your event:

Blog Your Way to Success

Blogging is an excellent way to provide value to your target audience while also promoting your event.

By creating blog posts that resonate with your potential attendees, you can:

  1. Attract organic traffic to your website
  2. Establish your event (and your organization) as a thought leader in your industry
  3. Provide useful information that makes people more likely to register

For example, if you’re hosting a conference for small business owners, you could write blog posts about:

  • Tips for growing a small business in challenging economic times
  • Common challenges faced by entrepreneurs and how to overcome them
  • Case studies of successful small businesses in your industry
  • Previews of topics that will be covered at your event
Remember to include calls to action and links to your event page throughout your blog posts.

This makes it easy for readers to learn more and register.

Harness Video Power

In the age of short attention spans and mobile-first content consumption, video has become an essential tool for event promotion.

Videos are a powerful way to:

  1. Give potential attendees a sneak peek into what they can expect
  2. Build excitement and anticipation
  3. Showcase the unique experiences and benefits of attending

Consider creating:

  • Promotional videos highlighting keynote speakers or special sessions
  • Montages of footage from past events to show the energy and value
  • Behind-the-scenes looks at the event planning process
  • Interviews with speakers or industry experts

Keep your videos short, engaging, and optimized for social media.

Include clear calls to action and links to your event page to drive registrations.

Provide Free, Valuable Resources

Another effective content marketing strategy is to provide free resources that are relevant to your event theme or target audience.

This could include:

  1. eBooks or whitepapers on industry trends or best practices
  2. Templates or checklists that help solve common problems
  3. Webinars featuring speakers from your upcoming event
  4. Podcast episodes discussing topics related to your event

By requiring people to provide their email address in exchange for these free resources, you can also build your email list and nurture potential attendees with targeted campaigns leading up to the event.

Expand Reach Through Guest Blogging

Guest blogging is a great way to reach a new audience and promote your event to a wider group of potential attendees.

Here’s how to make it work:

  1. Identify popular blogs or websites in your industry
  2. Pitch relevant, valuable content ideas (not just promotional pieces about your event)
  3. Write high-quality guest posts that provide real value to the blog’s readers
  4. Include a brief bio with a link back to your event page
  5. Promote your guest posts on your own social media channels

You can also invite other thought leaders or influencers in your industry to write guest posts for your own blog or website.

This cross-promotion can help you tap into their audience while providing fresh, valuable content for your readers.

Content Marketing Checklist

  1. Identify your target audience and the types of content that will resonate with them
  2. Create a content calendar that maps out your blog posts, videos, and other content leading up to the event
  3. Use a variety of content types (blog posts, videos, infographics, eBooks, etc.) to keep things interesting and engage different learning styles
  4. Promote your content across multiple channels (social media, email, paid advertising, etc.) to maximize reach and engagement
  5. Include clear calls to action and links to your event page throughout your content to drive registrations
  6. Repurpose content in different formats (e.g., turning a blog post into a video or infographic) to get more mileage out of each piece of content
  7. Collaborate with other thought leaders, influencers, or brands in your industry to cross-promote content and expand your reach

Final Thoughts

Promoting your event online effectively requires a combination of strategies.

By leveraging social media, email marketing, and content marketing, you can create a buzz around your event and drive attendance.

Remember to engage with your audience consistently, provide valuable content, and encourage social sharing to maximize your reach.

Start implementing these tips today and watch your event become a resounding success!

Boost Your Event with We & Goliath

You’ve learned powerful strategies for online event promotion, but implementing them effectively can be challenging.

Why not leverage expert guidance to ensure your event’s success?

Our seasoned team at We & Goliath is ready to help you create a customized promotion plan that will boost visibility, engagement, and attendance.

In your free strategy session, we’ll:

  1. Dive deep into your event’s unique needs and goals
  2. Uncover hidden opportunities in your current marketing approach
  3. Provide actionable insights to maximize your promotional efforts

Don’t let your event get lost in the digital noise.

Take the next step towards a sold-out, buzz-worthy event.

Book your complimentary strategy session now and turn these promotion techniques into tangible results!

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We & Goliath

We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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