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Designing a Recipe Book that Went Viral for Glenisk
FEATURED LEAD MAGNET CASE STUDY
We designed this Smoothie Resolutions ebook for a viral marketing campaign for Europe’s largest yogurt company. This was a viral contest where people signed up to get this smoothie recipe book and a chance to win a Ninja blender. The ebook featured Glenisk yogurt as the primary ingredient and offered them coupons on featured yogurt products. Â
The campaign reached millions of people. Glenisk ran the campaign multiple times because it was so successful.Â
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