Running events used to be straightforward – pick a date, book a space, send some invites.
Now?
There’s about a million moving parts to juggle.
Budgets are tighter than ever, yet everyone expects Hollywood production values.
Plus, audiences want options – some people want to show up in person, others prefer joining from their couch.
The good news? Technology actually makes this easier, not harder.
The right platforms can transform chaotic event planning into something that actually makes sense.
We’ve spent countless hours testing pretty much every event platform out there (yeah, even the ones nobody talks about), and here’s what actually works in 2025.
Amplify Your Events
Turn your next event into an unforgettable experience – let’s weave some marketing wonder into your plans!
Promoting Your Business Through Strategic Event Marketing
Think about what events have accomplished over the years.
From product releases to audience engagement hubs, gatherings have evolved into powerful tools to boost broader business objectives.
Whether the focus is on building thought leadership, solidifying customer relationships, or launching new initiatives, an event can help leave a lasting impression when done thoughtfully.
Here’s how smart event promotion strategies can make all the difference:
- Start building momentum early. Those last-minute email blasts? They don’t work anymore. The most successful events we’ve worked on started their promotion at least 8-12 weeks out. Not just mindless social posts either – think targeted email sequences, early registration incentives, and content that actually gives value before anyone shows up.
- Partnership marketing changes everything. Remember that virtual summit where attendance numbers doubled because three complementary brands cross-promoted it? That’s not luck – that’s smart alliance building. Look for organizations that share your audience but don’t compete directly.
- People share experiences, not announcements. Give attendees something worth talking about. One client created an interactive virtual art gallery where attendees could contribute their own pieces throughout the conference. The social shares happened naturally because people felt personally invested.
- Content lives way past the event date. Record everything (with permission, obviously). Those keynotes, breakout sessions, and panel discussions? They’re content gold for months afterward. Break them into shorter segments, turn insights into blog posts, create highlight reels that actually make people wish they’d been there.
- The real work starts after everyone leaves. Following up isn’t just sending a “thanks for coming” email. Build campaigns that reference specific sessions people attended. Create exclusive offers that tie back to event content. Start conversations about implementing what was learned.
Of course, crafting a powerful event marketing strategy is only part of the equation.
To translate those ideas into reality, you need the right tools to simplify logistics, amplify engagement, and measure success effectively.
This is where event platforms step in—bridging the gap between vision and execution.
As a preferred production partner with top virtual event platforms, we get exclusive discounts and pass the savings along to our clients.
Best Platforms to Market Your Event in 2025
After spending way too many hours testing platforms (and dealing with their support teams), we’ve got some pretty strong opinions about what works and what’s just marketing fluff.
Remember – there’s no perfect platform.
Each one has its quirks.
The trick is finding the one whose strengths match your specific needs and whose weaknesses won't drive you crazy.
Hubilo
Hubilo gets a lot right about handling different event types.
The platform manages virtual, hybrid, and physical events without making you learn three different systems.
Their latest update fixed most of those annoying navigation issues everyone complained about, though you’ll still need to spend some time learning the ropes.
The analytics actually tell you useful things – like how individual attendees move through your event series over time.
That’s super valuable for understanding what content resonates with different audience segments.
Airmeet
Airmeet‘s social features actually work the way you’d expect them to.
The platform sometimes struggles with massive events (we’re talking 1000+ concurrent users), but their support team jumps on problems fast.
Their social lounge concept? Pretty clever.
It recreates those casual conversations that used to only happen during coffee breaks at physical events.
Not perfect, but definitely better than most attempts at virtual networking.
Cadence
These Cadence folks really understand gamification.
Not the shallow “earn points for clicking things” approach – we’re talking about meaningful engagement that gets people actively participating.
They excel at corporate training events and internal conferences where you need people actually paying attention, not just logging in and walking away.
Their API documentation could use some work, but the core features deliver consistently.
Plus, they’re one of the few platforms that seems to actually test their features with real users before releasing them.
Welcome
Welcome takes an interesting approach to marketing automation.
Their email system actually understands event context instead of just blasting generic messages.
The registration system handles complicated scenarios (like multi-track events with early bird pricing and group discounts) without falling apart.
Fun fact: their live polling actually works with minimal lag.
Sounds basic, but you’d be amazed how many platforms mess this up.
Best Event Promotion & Marketing Platforms
The world of promotion gets interesting when you start looking at specialized tools.
While the big event management platforms handle the heavy lifting, these focused tools excel at building buzz and driving registrations.
We & Goliath
We approach events differently.
We & Goliath‘s specialty in cause-driven and large-scale events shows up in small details – from audience segmentation that actually makes sense to A/V documentation that saves headaches later.Â
Our pricing model makes premium production accessible to organizations that usually get priced out of high-end services.
The hybrid capabilities started rough (like everyone else’s), but they’ve evolved into something special.
We’ve learned what works by running hundreds of events – and more importantly, what doesn’t work.
Splash
Enterprise teams love Splash for good reasons.
Their brand control features are almost obsessive – perfect for organizations where consistency really matters.
The white-label implementation ranks among the most thorough we’ve seen.
Their Salesforce integration goes deeper than most, though setting it up might require having a developer on speed dial.
The recent HubSpot sync addition has smoothed out a lot of common B2B friction points.
Eventbrite
The discovery network alone makes Eventbrite worth considering.
Their new AI tools for promotional copy generate surprisingly usable results (though you’ll definitely want human eyes on the output).
The TikTok and Instagram ad targeting integration streamlines what used to be a manual nightmare.
For public-facing events, Eventbrite presence has become practically mandatory.
The platform’s reach is just too valuable to ignore.
Mailchimp
Email remains Mailchimp‘s strength, and they know it.
Don’t expect full event functionality without connecting other tools – this isn’t an all-in-one solution.
The segmented nurture campaigns work beautifully when you set them up right, but the native event analytics leave plenty to be desired.
Think of Mailchimp as part of your event toolkit, not your entire solution.
Great for targeted email sequences and automated follow-ups, but you’ll need other platforms to handle the actual event execution.
Easy starting packages • Advanced options • Proven results
Making the Platform Decision
Platform selection gets complicated fast.
Those vendor comparison charts make everything look simple, but reality hits different.
Technical capabilities matter, but organizational fit often determines whether an event succeeds or flops.
Your team’s technical comfort level matters more than most people admit.
The most powerful platform becomes useless if your staff needs extensive training just to send a registration email.
Watch out for hidden complexity – some “user-friendly” interfaces hide surprisingly rigid systems underneath.
Integration capabilities deserve serious attention.
Your event platform needs to play nice with your existing tools.
Some vendors advertise integrations that technically exist but practically require custom development to implement.
Always verify the details, preferably with someone technical in the room.
Hybrid events have evolved way beyond simple live streaming.
Modern hybrid experiences demand seamless interaction between in-person and virtual attendees.
Test these capabilities with actual events – vendor demos rarely show the full picture.
Security considerations go deeper than payment processing.
Attendee data protection, especially for international events, involves regulatory compliance that some platforms handle better than others.
The best security features balance protection with usability – you don’t want privacy controls so strict that they frustrate legitimate users.
Speaking of international events – timezone handling separates the serious platforms from the wannabes.
Good platforms make schedule display intuitive for attendees across multiple time zones.
Great platforms handle daylight savings transitions without giving everyone a headache.
Beyond the Technology
Here’s something that took us years to learn: the fanciest platform won’t save a poorly planned event.
Technology amplifies good strategy - it doesn't replace it.
Some organizations figure this out after spending big money on premium platforms before figuring out basic event objectives.
People still matter more than pixels.
We’ve watched technically perfect virtual events fall completely flat while simple Zoom gatherings created lasting impact through thoughtful facilitation and genuine engagement.
The best platforms enable human connection rather than trying to automate everything.
We’ve seen pretty much everything that can happen at an event – including last-minute pivots to hybrid when venues flood (true story) and handling surprise celebrity speaker additions an hour before showtime.
That experience shapes how we approach event marketing.
Our team blends deep platform knowledge with practical event management experience.
We understand the technology because we use it daily, and we know the pitfalls because we’ve hit most of them ourselves.
Working with We & Goliath means getting more than access to tools.
You get a partner who understands that successful events blend technology with human insight.
Our approach includes:
- Strategic planning that considers your actual resources (not just ideal scenarios)
- Technology selection based on practical requirements (not feature lists)
- Content development that captures your authentic voice
- Production support that anticipates common issues
- Data analysis that drives real improvement
The event marketing world gets more complex every year.
Having someone around who’s seen it all before makes a huge difference between struggling with tools and creating meaningful experiences.
Ready to talk about your event needs?
Let’s have an honest conversation about how we might help – no sales pitch, just practical discussion about what’s possible.
