🚀 The Event Playbook:
Proven strategies to level up your next event!
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How to Live Stream Your Event: Pro Tips & Tools

Whether you're broadcasting a conference, concert, or product launch, live streaming lets you share your event with the world in real-time.

Live streaming events has become essential for reaching audiences far and wide.

It’s also our bread and butter here at We & Goliath, and we know a thing or two about making high quality live streams that scream impact.

How do you create an engaging, high-quality live stream that delivers real value to viewers?

We cover that in detail today.

Here are the five key steps.


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One Event. Two Experiences.

Skillfully engage both your in-person and online attendees through our cutting-edge hybrid event production services.

Creating Engaging and Successful Live Streamed Events

1. Pick the Perfect Platform

Start by picking the platform that fits your needs like a glove.

YouTube Live casts a wide net and syncs with Google’s ad world.

Facebook Live? Tap into your existing social media tribe and let them react in real-time.

Specialized platforms like Vimeo or Twitch bring pro tools to the table for creative pros and gamers.

The platform you choose determines streaming quality, user-friendliness, and even moneymaking options.

Study those features closely to make a wise choice.

Because the perfect platform can make or break your epic live stream experience.

2. Gear Up for Greatness

To really dazzle your viewers, you need quality gear suited for the spotlight.

Sure, a smartphone can work for basic streams, but pro cameras will elevate your visual game big time.

DSLRs and mirrorless cams are the rockstars here, delivering crisp images even when the lighting gets tricky.

But picture quality is just one piece of the puzzle:

You also need pro audio gear to capture flawless sound that’s free from any pesky background noise.

Lavalier or shotgun mics are aces for events with speakers.

Don’t even get me started on proper lighting – it’s like the cherry on top!

Softboxes or LED panels ensure your subjects have that flattering, even illumination that makes them glow.

Specialized encoding software like OBS Studio or vMix is essential too, transforming your raw video and audio into live streaming magic.

So before you even think about going live, map out a smart gear strategy and don’t be afraid to upgrade as your needs evolve.

3. Script an Epic Story

Before the curtain rises on your big event, you have to craft a killer content blueprint that hooks your viewers from start to finish.

Lay out a clear agenda, identify your star speakers or performers, and choreograph the flow so it all feels seamless.

Know your crowd and design content that really resonates with them.

For conferences, structure your keynotes, panels, and breakout sessions into a cohesive narrative that keeps people engaged.

Use visuals like graphics and pre-recorded segments for emphasis and variety.

And don’t you dare skip those breaks – your audience needs time to breathe and process all the awesomeness you’re throwing at them!

No matter what kind of event you’re streaming, your goal is to establish a riveting story arc that builds anticipation and leaves a lasting mark on your viewers.

Begin with a punchy opener that commands attention and sets the tone.

Use tried-and-true storytelling techniques to forge those all-important emotional connections.

And when it’s time to wrap up, go out with a bang – a climactic closing that leaves your viewers wanting more.

Oh, and always (ALWAYS!) have backup gear and a failsafe streaming setup waiting in the wings.

Prior testing prevents disasters, as my grandma used to say.

With diligent planning and preparation, your live stream will positively ooze professionalism and leave your audience in awe.

4. Drumming Up Epic Hype

Alright, you’ve got the content and tech nailed down—now let’s hype this event like there’s no tomorrow!

To draw in viewers for your live stream, promotion is key.

Use every channel at your disposal: email lists, social media, your website.

Hit them with captivating visuals and teasers that showcase what makes your event unique.

Share clear access instructions and any registration or payment details upfront.

Team up with influencers to expand your reach even further.

Paid ads can help you target specific audiences effectively.

As the big day approaches, ramp up the excitement:

  • Countdown posts
  • Behind-the-scenes clips
  • Reminder emails

Engage with your audience by inviting their questions and suggestions; building a community vibe pays off big time.

And don’t stop once the stream starts!

Keep sharing highlights and exclusive content post-event to maintain momentum.

A killer promo strategy before, during, and after? That's how you dominate the digital scene!


Easy starting packages • Advanced options • Proven results

5. Igniting Interactive Magic

Curious about the magic of live streaming?

It’s all about real-time interaction with your audience!

Engagement isn’t just a perk; it’s the secret sauce for building a loyal fan base.

Ready to work some engagement wonders?

Live Chat

Most platforms have this built-in.

Assign a moderator to handle comments, share info, and keep things positive.

Use chat for quick polls, feedback, and idea generation.

Q&A Sessions

Set time aside for experts to answer questions live.

Collect these via chat or forms beforehand to add value and show commitment.

Social Streamlining

Sync your stream with social media using event-specific hashtags.

Share behind-the-scenes content to drive traffic back.

Gamification

Spice up your stream with quizzes, contests, and challenges.

Offer prizes to boost participation and excitement during longer sessions.

In the world of live streaming, engagement is king!

Turn your stream into an interactive must-watch that keeps people talking long after it ends.

And remember—always analyze metrics and adapt!

How to Live Stream an Event with the Right Tools

You’ve got the strategies down pat for creating a live stream that really pops.

Now it’s time to dive into the nitty-gritty of actually pulling it off!

Let’s break it down into three bite-sized stages:

Pre-Production

  1. Choose your platform wisely—YouTube Live, Facebook Live, Twitch, or Vimeo—all great choices.
  2. Gather your gear: cameras, mics, lights, and top-notch encoding software like OBS Studio or vMix.
  3. Plan meticulously; perfect every detail until it’s second nature for your team.
  4. Promote relentlessly! Spread the word far and wide to build excitement and drive sign-ups.

Live Production

  1. Get your gear ready and triple-check everything before showtime—no room for glitches!
  2. Assemble a top-notch team to handle tech, monitor chat, and tackle any surprises.
  3. It’s go time! Stick to the run-of-show like it’s gospel but keep your audience hooked with polls, Q&As, and live chats.
  4. Keep an eagle eye on stream quality and analytics; smooth sailing is key for viewer satisfaction.

Post-Production

  1. Don’t let your live stream vanish—archive it for future viewers and repurposing.
  2. Reconnect with attendees by sharing highlights, key takeaways, and promised goodies.
  3. Analyze performance metrics to identify successes and areas for improvement, ensuring you excel next time.

Plan like there’s no tomorrow, execute like a boss, and always, always put your viewers first.

From Our Portfolio: Superpowered Live Streams

To illustrate the dramatic impact of these best practices, here are examples of events that achieved astounding engagement by putting them into action:

CodePath’s Emerging Engineers Summit

CodePath organized a virtual summit that saw record attendance and engagement.

The event featured live keynotes, breakout sessions, and interactive elements such as polls and Q&A sessions.

The high production value and dynamic content resulted in unprecedented sponsor results and a significant increase in participant engagement.

And the best part? 

We won the Eventex 2024’s People’s Choice Virtual Event of the Year for this event.

Level Up Your Live Streams with Confidence

Live streaming might seem daunting, but with the right strategies, you can create captivating, professional experiences that drive action.

Start with a skilled team, a solid content plan, and a focus on community building.

Need expert help? We’re seasoned live streaming pros at We & Goliath.

We’ve powered hundreds of impactful virtual events for top brands by blending technical excellence with creative flair.

No matter where you are in your journey, we can elevate your game.

Let’s connect to craft a winning strategy together.

Your next live stream could be your biggest success yet!

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We & Goliath

We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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