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CODEPATH.ORG • EMERGING ENGINEERS SUMMIT 2023
How CodePath's Emerging Engineers Summit Received Record Attendance, Attendee Engagement, and Unprecedented Sponsor Results.
Virtual Tech Career Summit Case Study
Video Editing | Virtual Event Production | Design | Digital Marketing | Platform
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Leads Generated
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Registrations
The Challenge
CodePath reprograms higher education and creates the most diverse generation of engineers, CTOs, and founders. CodePath delivers industry-vetted courses and career support centered on the needs of Black, Latino/a/x, Indigenous, and low-income students. With over 26,000 students and alumni from 600 colleges working at 2,000 companies, CodePath reshapes the tech workforce and future industries.
The Emerging Engineers Summit is the largest and most diverse event dedicated to Gen Z tech talent in the US. The CodePath community includes CS students and alumni of 400 universities. Diverse students and junior engineers train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow.
The challenge? Creating authentic connection. Formerly missing a strong sense of community, Emerging Engineers Summit 2023 underwent a groundbreaking evolution, presenting diverse curated engagement and networking opportunities to set it apart from other virtual events.
Our Solution
Cultivating a Career-Ready Community
The Emerging Engineers Summit 2023 solidified CodePath’s position as a thriving community hub for students, alumni, and industry partners. Our primary objectives were twofold:
- Establish a communal space for learning, networking, and collaboration
- Cultivate substantial growth in students’ knowledge and connectivity within the tech industry
Codepath’s primary measure of event success is Net Promoter Scores (NPS). The virtual event surpassed their goal of 70%, reaching 80% and 79% for company partners and students, respectively, signifying strong satisfaction and advocacy. Positive feedback flooded in about the event’s seamless organization, accessibility, and content.
The Emerging Engineers Summit 2023 became more than a traditional annual event; it provided opportunities for career growth and meaningful connections. Our commitment to innovation, creativity, and excellence helped us advance this event.
Achieving Goals
Career-Ready Community: The primary goal was clear – create a community that equips students for success in their job hunt, increases their career readiness, and makes it easy for students and hiring managers to make connections. Thanks to our well-structured program, this objective was met and exceeded.
The virtual career fair connected 2,000+ Black, Latino/a/x, Indigenous, and low-income students with senior engineers so they could rise together to become the tech leaders of tomorrow. There were a record 3,862+ registrations in 2023, which is expected to go even further in 2024!
Innovation Impact
Beyond Information Dissemination: We went beyond the conventional webinar format, turning each session into a dynamic experience. Attendees participated in live sessions with speakers from dozens of top companies. Thought leaders reached out to students one-on-one via interactive booths. Thoughtful networking helped build connections, and vibrant lounges paved the way for a free flow of meaningful conversations.
“Your team’s support was critical in guiding us through what we needed to do… the production support and resources alleviated a lot of stress. This is something we’re going to continue to do and continue to expand… you’re not going to be able to escape us, now we’re partners for life. We’re going to be working on EES 2045!”
Geneva Scott
Senior Director of CodePath
The Results
Overall, the EES 2023, powered by We & Goliath, established itself as a powerful platform for fostering learning, networking, and career advancement for underrepresented students in tech.
Diversity and Inclusivity
The summit was Codepath’s largest virtual event to date, with more than triple the registrations of their previous events in different formats. The core tenet of CodePath’s mission centers on underrepresented students in tech.
The 2023 summit reflected this commitment, with 43% Asian, 24% Black African-American, and 13% Hispanic attendees—a testament to the inclusivity they champion. These demographics align with Codepath’s mission to support Black, Latino, Indigenous, and first-generation or low-income students.
Impact on Business Growth
Event polling captured 485 attendees expressing interest in CodePath’s career services. The EES 2023 commitment to student support at the Emerging Engineers Summit resulted in a 20% increase in students benefiting from the services provided from 2022 to 2023. This significant growth further emphasizes the summit’s real-world impact in aiding students toward success in the tech industry.
The 2023 summit created a dynamic, inclusive space that fueled growth, learning, and connections. Students connected with Bloomberg, DocuSign, Microsoft, and SAP tech leaders. The event’s effectiveness is supported by tangible metrics, from registration numbers to NPS scores and diversity percentages.
Marketing Support Package
Marketing success starts with eye-catching designs that resonate with the message. The bold and expressive materials we used to share our conference made it reach new heights. With stunning visuals and thoughtful content, we curated an unforgettable, powerful story.
What We Did
01Marketing Materials
02Live and Pre-Recorded Content
03Engagement Features
04Interactive Sponsor Booths
05Exclusive Event Platform Discounts
Marketing Materials
Our award-winning We & Goliath Design Team elevated CodePath's Emerging Engineers Summit with sleek interactive media. With high-quality graphics, eye-catching promo videos, and engaging HTML emails, we boosted attendance and made the CodePath Emerging Engineers Summit an unforgettable experience.
Live and Pre-Recorded Content
The seasoned We & Goliath team Hosted interactive remote recording sessions to capture HD footage for the moderator and CEO. The sessions were engrossing and encouraged audience participation. The video team managed the backend production and event tech and merged recordings with live keynote speakers.
The team produced three concurrent sponsor-led workshops with exciting elements that increased networking and forged quality professional relationships for attending engineers.
We & Goliath's interactive sessions, hosted by a seasoned team, were a hit with attendees. The video team handled production and tech, resulting in engaging workshops that fostered networking and forged professional relationships. Engineers left with new skills and connections.
Engagement Features
We & Goliath offered a soft launch so students could explore the event platform before the event began. More than half of the students joined the pre-event. Our team meticulously designed each element, from purposeful breakout sessions to thematic virtual lounges and live booth broadcasts.
Interactive Sponsor Booths
We & Goliath created 25 booths for the tech company sponsors. They were not just static informational booths but rich with group chat, booth lounges, live broadcasts, and one-click “business card drops” so students could easily express their interest. Sponsors presented 24 breakout sessions, with an average of 345 live attendees each and three breakouts happening concurrently.
Companies could review the profiles of the students visiting their booths, express interest in them, and reach out to them in real-time. A pre- and post-event survey revealed great success in the overall objectives (building community, ensuring students felt ready for a tech career, and providing sponsor value).
The 25 sponsor booths received 17,497 unique booth visits and 5,131 total leads, giving each company 200 to 500+ active leads for potential hires, plus an event resume book of over 1,000 resumes. Many sponsors expressed eagerness to return in 2024, underscoring the event's value and success.
Exclusive Event Platform Discounts
We & Goliath added extra value to the Codepath Summit. As part of this groundbreaking collaboration, we offered a 40% discount on a leading event platform, contributing to the summit's overall success.
Community Building
The We & Goliath team encouraged an interactive space that connected underrepresented students and tech leaders. The community created an inclusive environment where all members could thrive. The team’s efforts create an inclusive and supportive space for people who may have otherwise felt isolated in the tech industry.
Interactive and Engaging Format
The CodePath program provided students with valuable networking opportunities with engineers from 25 top companies and access to CodePath’s career services staff. We implemented live Q&A, thematic networking, virtual lounges, and indefinite replay hosting. The excitement and appreciation were seen through vibrant chat feeds and 34,610 emoji reactions during the sessions. These and the live chat and questions reassured speakers backstage that their words were hitting home.
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