🚀 The Event Playbook: Proven strategies to level up your next event!

🚀 The Event Playbook:
Proven strategies to level up your next event!

Promotional image for the 14th global eventex awards in 2024, highlighting "We and Goliath wins Eventex 2024" against a blue and purple abstract background.

How Our Underdog Agency Triumphed Over Google in Virtual Event of the Year Award

In David & Goliath fashion, We & Goliath, a boutique event agency, won the Gold prize for People’s Choice Virtual Event of the Year Award, outscoring Google Marketing Live in the finals.

We Won One of the Biggest Eventex Awards Yet!

For the first time ever, Eventex Awards received a massive 1207 entries from 62 countries and 6 continents.

Logo of the 10th global Eventex Awards featuring a colorful abstract flower design on a transparent background with event details, celebrating We and Goliath's win in 2024.

Eventex Awards 2024

PEOPLE’S CHOICE AWARD

I’ve got thrilling news to share.

We won the Gold prize for the People’s Choice Virtual Event of the Year Award at the Eventex Awards 2024!

The complete list of winners is available at https://eventex.co/winners2024

This achievement showcases our team’s creativity, innovation, and hard work.

Our award-winning project was the inaugural 2023 Emerging Engineers Summit, created in partnership with CodePath.

CodePath reprograms higher education by connecting the next generation of diverse engineers with industry leaders, CTOs, and founders.

CodePath’s mission resonated with us.

We were determined to create an event that genuinely connected Gen Z engineers and provided valuable career-changing opportunities for learning, networking, and career growth.

To achieve these goals, we focused on:

  1. Marketing Materials: Our design team created sleek, interactive media, including high-quality graphics, promo videos, and engaging HTML emails to boost attendance and create an unforgettable experience.
  2. Live and Pre-Recorded Content: We went beyond the traditional webinar format, turning each session into a dynamic experience with live Q&A, engaging chat, polls, and other interactive elements.
  3. Engagement Features: We implemented thematic networking, virtual lounges, pre-event attendee engagement, and indefinite replay hosting to encourage interaction and knowledge sharing among attendees.
  4. Interactive Sponsor Booths: We created interactive booths for sponsors and helped CodePath with a strategic event program that allowed them to connect with attendees seamlessly and generate leads effectively.
  5. Innovative Event Platform with Exclusive Discounts: We leveraged our partnership with Airmeet to provide an exceptional virtual event platform that enabled us to bring our vision to life.

The results speak for themselves.

The summit generated 5,131 leads, attracted 3,862 registrations, and received Net Promoter Scores of 80% and 79% from company partners and students, respectively.

The event also resulted in a 20% increase in students benefiting from CodePath’s career services.

One of the most rewarding aspects of this project was encouraging diversity and inclusivity.

The summit attendees were 43% Asian, 24% Black/African American, and 13% Hispanic, aligning with CodePath’s mission to support underrepresented students in tech.

As we look back on this incredible achievement, I want to express my gratitude to the We & Goliath team, our partners at CodePath and Airmeet, and all the attendees who made this event a resounding success.

We’re proud to have played a role in advancing CodePath’s mission and empowering the next generation of diverse tech leaders.

See the full case study: 

A laptop screen displaying a graphic for "codepath.org emerging engineers summit 2023, october 2-6.
20% increase in career services
Unlock the Power of Unforgettable Virtual Events

If you want to learn how we can help your organization create transformative virtual events, please don’t hesitate to reach out.

We’re always ready for the next challenge!

Daniel Moss

Daniel Moss, Chief Event Strategist of We & Goliath, designs captivating events that deliver impressive results by leveraging his 20 years of digital marketing expertise. A thought leader, workshop facilitator, and consultant, Daniel brings creativity, tranquility, and authenticity to craft uplifting experiences that connect and engage attendees.

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