🚀 The Event Playbook:

Proven strategies to level up your next event!

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proven strategy to level up your next event!

Designing Impactful Event Pages: Strategies and Insights

The path to a packed house begins with an expertly designed landing page that speaks directly to your audience.

We’ve all been there – staring at a blank screen, wondering how to create an event page that’ll actually get people to show up.

Whether you’re planning a workshop, conference, or festival, your event page is your digital front door.

It’s where potential attendees get their first impression and decide whether to join in or scroll on by.

Let's dive into the essentials of building event pages that don't just inform, but actually convince people to hit that "Register Now" button.


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Amplify Your Events

Turn your next event into an unforgettable experience – let’s weave some marketing wonder into your plans!

Why Your Event Needs Its Own Page

Having a dedicated event page is like having a one-stop shop for all the details your attendees need. Here’s what you’ll want to include:

  1. A catchy event name that grabs attention
  2. Date and time front and center – no hunting required
  3. Location details (with a map for in-person gatherings)
  4. The “why” – what attendees will gain by coming
  5. Easy sign-up options – no frustrating hoops to jump through

Building Blocks of a Stellar Event Page

To really make your event page shine, consider these elements:

Headline That Hooks

Craft a title that speaks directly to your target audience and shows the value they’ll get.

Eye-Catching Visuals

Use high-quality images or videos that capture the vibe of your event.

Pro tip: Set up instant photo sharing at your events to generate real-time content for future promotions.

Copy That Convinces

Write content that highlights what makes your event unique and addresses what your audience really wants.

Personalize your messaging to make it resonate.

Call-to-Action That Stands Out

Make your CTA button impossible to miss.

Place it strategically throughout the page, but don’t go overboard with urgency tactics.

Social Proof That Sells

Include testimonials from past attendees or showcase how previous participants achieved their goals.

FAQ Section

Answer common questions upfront to smooth the sign-up process.

Speaker Spotlight

Highlight past speakers to build credibility and excitement for future lineups.

Attendee Insights

Consider offering a downloadable list of past attendees or companies – it’s great for social proof and data collection.

Design and User Experience Best Practices

Make your event page user-friendly with these tips:

  • Ensure it looks great on mobile – most people will check it out on their phones
  • Keep it loading fast – slow pages are bounce rate killers
  • Use a clean layout that’s easy to navigate
  • Place your CTA above the fold and repeat it logically down the page
  • Use analytics to track how people interact with your page
  • Personalize the event experience based on registration data
  • Build community pre and post-event with social media or messaging platforms

Data Table: Event Page Performance Metrics

MetricWhat It Tells YouHow to Improve It
Conversion RatePercentage of visitors who registerFine-tune your CTAs and content
Bounce RateHow many leave without engagingMake content more relevant and speed up load times
Time on PageHow engaging your content isUse compelling visuals and info to keep attention

Real-World Examples That Get It Right

Let’s look at some event pages that nail it:

USBG 75th Diamond Jubilee

This page is a masterclass in event promotion.

The header grabs you right away with “USBG 75th Diamond Jubilee” – you know exactly what it is and why it matters.

They’ve got the date and place front and center, just like we recommend.

Visually, it’s stunning. That Arizona Biltmore image? Gorgeous.

And the photos from past events really sell the excitement.

The layout is clean and professional – it screams “this is an event you don’t want to miss.”

What really sets this page apart is the historical timeline.

It gives you a sense of the USBG’s rich history and makes you feel like you’d be part of something special by attending.

Plus, including the mission and values builds trust – you know what this organization stands for.

While we can’t see the specific CTAs, you can bet they’ve got prominent “Register Now” buttons throughout.

The information flow is logical, guiding you through naturally.

And those photos of the Board and staff? Genius.

It puts faces to names and makes the whole thing feel more personal and approachable.

Re-Imagining Earth System Governance in an Era of Polycrisis

This 2024 Forum page hits all the right notes:

  • Bold branding that catches the eye
  • Quick overview of what the forum’s all about
  • Impressive stats on days, speakers, and sessions
  • Easy-to-use menu for navigation
  • Clean design that fits the topic perfectly
  • Deep dive into the event theme
  • Clear schedule info with a download option
  • Can’t-miss registration button
  • Credibility boosters like co-host and committee lists
  • Social sharing options to spread the word
  • Mobile-friendly layout
  • Easy-to-find contact info
  • Mix of text, images, and downloadable content
  • Partner logos for added authority
  • Useful footer with all the necessary links

Toolbox for Creating Killer Conference Websites

Creating an awesome event page doesn’t have to be a headache.

There are tons of templates and tools out there to make your life easier.

Templates: Your Shortcut to a Great Event Page

Many platforms offer free and paid conference website templates. Look for ones that include:

  • A homepage with a bold hero section
  • About page for event details
  • Ticket sales integration
  • Speaker and schedule sections
  • Blog or news area for updates

Using a template saves time and gives your site a polished look.

Just make sure it's mobile-friendly and easy to customize.

Digital Tools to Level Up Your Event Website

To really make your site pop, try these tools:

  • Video integration for promo clips or speaker intros
  • Virtual event platforms for online or hybrid conferences
  • Interactive schedules for personalized agendas
  • Live chat for quick Q&As
  • Social media feeds to build buzz
  • User-friendly registration forms

Best Practices for Conference Websites

Keep these tips in mind:

  • Keep it simple – don’t overwhelm visitors
  • Highlight key info like dates and ticket prices
  • Update regularly with new speakers and agenda changes
  • Show off your industry expertise
  • Use clear CTAs throughout
  • Optimize for search engines to boost visibility

With these templates, tools, and tips, you’ll create a conference website that not only informs but gets people excited to attend.

Remember, your website is often the first impression potential attendees get, so make it count!

Where to Find Inspiring Event Page Designs

Looking for ideas to make your event page stand out? Here are some go-to spots for inspiration:

  • Design galleries like Behance, Dribbble, and Awwwards showcase top-notch work from designers worldwide.
  • Event platforms like Eventbrite and Cvent often have galleries of their customers’ best pages.
  • Check out pages for big-name conferences in your industry – they often have cutting-edge designs.
  • Design blogs like Smashing Magazine and A List Apart offer great case studies and tips.
  • Pinterest and Instagram are goldmines for visual inspiration – try searching event-related hashtags.
  • Adobe’s Behance is perfect for seeing polished, professional designs.
  • Theme marketplaces like ThemeForest can give you ideas for layouts and features.

When browsing, pay attention to:

  • How information is organized
  • Color and typography choices
  • Creative ways to show schedules or speaker info
  • Interactive elements that grab attention
  • How designs adapt for mobile

Keep in mind that the goal isn’t to copy – it’s to spark ideas for your own unique page.

And don’t forget to look at your past event pages too. What worked well? What could be better?

Sometimes your best inspiration comes from your own experience.


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Join the Virtual Event Revolution!

Let our crew of creative tech wizards cast an online engagement spell to mesmerize your audiences into a virtual frenzy! 

Interactive Features That Boost Engagement

Want to make your event page more than just a pretty face? Add some interactive elements to really draw people in:

  1. Virtual venue tour: Let visitors click through a 360-degree view of your space.
  2. Countdown timer: Build excitement as the event gets closer.
  3. Interactive schedule builder: Let attendees create personalized itineraries.
  4. Live chat: Answer questions on the spot to boost registrations.
  5. Social media wall: Show off what people are saying about your event.
  6. Speaker Q&A: Let visitors submit questions for speakers in advance.
  7. Networking tool: Help attendees connect before the event even starts.
  8. Gamification: Add fun elements like points for exploring the site or sharing content.
  9. Polls and surveys: Gather opinions and feedback to improve your event.
  10. Virtual goodie bag: Let visitors customize a digital swag bag with exclusive content or offers.

These features transform your page from a static info dump into an engaging preview of your event.

Start with one or two and see how they impact your sign-ups.

Just remember to test thoroughly across devices – technical glitches are a surefire way to lose potential attendees.

Boosting Ticket Sales and Lead Generation

We’ve learned that your event page can do so much more than just share info – it’s a powerful tool for selling tickets and capturing leads.

Let's dive into some strategies to supercharge your landing page (LP) and turn those visitors into attendees:

Tiered Ticket Approach

Offer early bird, regular, and VIP options to appeal to different folks. For a business summit, try something like:

  • Early Bird: “Grab your spot now and save 20%!”
  • Regular: “Join top industry experts at our main event.”
  • VIP: “Get exclusive access to speaker meet-and-greets and premium seating.”

Compelling Ticket Descriptions

Spell out exactly what each ticket includes. For example:

“Our VIP package gets you priority check-in, front-row seats, and a private lunch with keynote speakers.”

Smart Pricing Display

Make those prices pop while highlighting the value. Like this:

“Regular Ticket: $299 – Includes all keynotes, breakouts, and networking (worth $500!)”

Scarcity Triggers

Use countdown timers or limited quantity alerts to push people to act fast:

“Only 50 Early Bird tickets left! Price jumps in 3 days, 2 hours, 15 minutes…”

Clever Lead Capture Forms

Create progressive forms that get essential info without overwhelming potential attendees.

Start with basics like name and email, then gather more details later through follow-ups.

Email System Integration

Make sure your ticketing system plays nice with your email marketing platform.

This lets you send automatic confirmation emails, reminders, and post-event follow-ups.

Upgrade Options

Offer add-ons during checkout. For a tech summit, you might try:

“Add a hands-on product workshop to your ticket for just $99 more!”

Social Proof

Show off testimonials from past attendees or stats from previous events:

“Join 5,000+ business leaders who’ve attended our summit in the last 3 years!”

Detailed FAQ Section

Answer common questions about tickets, refunds, and event details to reduce hesitation:

“Can I transfer my ticket? You bet! Update attendee info up to 7 days before the event.”

Mobile-Friendly Design

Make sure your ticketing process works smoothly on mobile devices.

Lots of attendees buy tickets on the go.

Retargeting Strategies

Use pixels to re-engage visitors who checked out your event page but didn’t buy.

Remind them with ads featuring key speakers or limited-time offers.

Post-Purchase Engagement

After someone buys a ticket, give them next steps and ways to get more involved:

“Thanks for registering! Share this event with your network and earn points for exclusive perks!”

Data-Driven Analysis

Keep an eye on your ticketing data. Which packages are most popular? Where do people drop off in the purchase process?

Use these insights to keep improving your approach.

Your event page should do more than just sell tickets – it’s a chance to build leads for future events or business opportunities.

Consider adding a “Can’t make it? Sign up for event highlights!” option to capture interested folks who can’t attend this time.

Put these tactics to work and you’ll create an event landing page that not only sells more tickets but also builds a valuable database of leads for your next big summit or conference.

Plus, you’ll be amazed at how much easier it makes your marketing efforts down the line!

Web Design Tips for Killer Event Pages

We’ve seen countless event pages, and let us tell you – great design can make or break your registration numbers.

Here are some tricks we use to create event pages that convert like crazy:

  1. Make it work everywhere: Your page should look awesome whether someone’s on their phone, tablet, or computer. No excuses for wonky mobile layouts!
  2. Guide their eyes: Think about how you want people to move through your page. Use headers and visual cues to lead them right to that “Register Now” button.
  3. Breathe a little: Don’t cram everything together. Generous spacing makes your content easier to read and helps important stuff stand out.
  4. Stay on brand: Your event page should feel like part of your overall look. Use colors, fonts, and images that match your event vibe and company personality.
  5. Include everyone: Make sure everyone can use your page easily. That means good color contrast, alt text for images, and making sure it works with keyboard navigation.
  6. Speed it up: Slow pages are conversion killers. Optimize those images, reduce HTTP requests, and use browser caching. Every second counts!
  7. Make CTAs pop: Your “Register Now” button should be impossible to miss. Use contrasting colors and smart placement to draw eyes right where you want them.
  8. Easy peasy navigation: Give people a clear menu so they can find what they need fast. We love a sticky header that follows as you scroll.
  9. Keep forms short: Only ask for what you absolutely need on registration forms. Long forms are the enemy of sign-ups.
  10. Show off a little: Add some social proof like testimonials, attendee numbers, or logos of big-name participants. It builds trust and FOMO.
  11. Stay fresh: Keep updating your page with new info about speakers or agenda changes. It gives people a reason to come back and check in.
  12. Get interactive: Try adding fun stuff like countdown timers, schedules you can play with, or live chat. It keeps people engaged and on your page longer.
  13. SEO magic: Use those keywords in your content, meta descriptions, and image alt tags. Help search engines (and potential attendees) find you!
  14. Track everything: Set up Google Analytics or similar tools. The data you get will help you keep improving your page over time.
Awesome design isn’t always just about looking pretty. It’s also about making it super easy for visitors to do exactly what you want – sign up for your event!

Keep tweaking and testing, and you’ll see those registration numbers climb.

Top Tips for Event Pages That Convert

  1. Know your audience inside and out
  2. Make the user experience smooth as butter
  3. Use eye-catching visuals that fit your event vibe
  4. Show off testimonials and reviews
  5. Keep an eye on your analytics and adjust accordingly
  6. Use registration data to personalize experiences
  7. Turn your event content into long-lasting engagement
  8. Foster community through your content
  9. Add interactive elements like polls or Q&As
  10. Offer on-demand content for those who missed out
  11. Highlight networking opportunities
  12. Use attendee feedback to keep improving
  13. Promote across multiple channels – don’t rely on the page alone

Wrapping It Up

A well-crafted event page is your secret weapon for filling seats (virtual or otherwise).

Focus on the essentials, use these strategies, and keep refining based on what your data tells you.

You’ll create pages that not only inform and attract but keep your community engaged long after the event ends.

Keep testing, tweaking, and improving. Your perfect event page is out there – go create it!

OR, you can count on the experts to make your conference page a lead gen machine…

Transform Your Event Page into a Registration Magnet

You’ve got the knowledge, now it’s time for action.

Don’t let your event page underperform.

At We & Goliath, we specialize in turning insights into results.

Our team of experts will work with you to create an event page that doesn’t just inform—it converts.

We’ll implement cutting-edge strategies tailored to your unique event and audience, driving registrations and building lasting engagement.

Whether you’re planning a conference, workshop, or festival, we’ve got the tools and expertise to make your digital front door irresistible.

Ready to see your event thrive? Schedule a strategy session with We & Goliath today and let’s craft your success story.

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We & Goliath

We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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