🚀 The Event Playbook:
Proven strategies to level up your next event!
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Master Visual Storytelling through Graphic Recording

Through the skilled hands of a graphic facilitator, your team's brainstorming session becomes a vibrant tapestry of interconnected concepts and breakthrough insights.

“A picture is worth a thousand words,” they say.

But what if that picture is being created as you speak, capturing not just words but the very essence of a conversation?

Welcome to the world of graphic recording and facilitation, where ideas don’t just float in the air – they dance across giant canvases, sparking innovation and clarity in ways you never thought possible.


An infographic outlining the EU strategy for the Baltic Sea Region with objectives such as "Save the Sea," "Connect the Region," and "Increase Prosperity," along with action plans and illustrations.
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Illustrate Engagement

Transform your event with captivating live visual notetaking to boost engagement and retention.

The Role of Graphic Facilitators

Graphic facilitators are masters of enhancing group communication and understanding.

They blend active listening, visual thinking, and swift information synthesis into a powerful skill set.

Listen intently

They catch not just words but the underlying themes and emotions, filtering discussions to highlight key points.

Stay impartial

Representing all viewpoints without bias creates a safe space for open expression.

Tell visual stories

Crafting engaging visual narratives with text and imagery captures the essence of discussions.

Spark engagement

Their visuals draw participants in, encouraging deeper conversations and ensuring every voice is heard.

In essence, graphic facilitators transform meetings into dynamic, inclusive experiences.

Techniques Used by Graphic Facilitators

Skilled graphic facilitators use dynamic techniques to simplify complex information and captivate audiences:

  1. Page framing: By pre-planning layouts, they create intuitive sections or flowchart structures that guide the viewer’s eye effortlessly.
  2. Clear titles: Bold headings and subheadings act as navigational signposts, making content easy to follow.
  3. Simple shapes: Circles, squares, and triangles become versatile symbols—circles for ideas, squares for actions—that convey meaning instantly.
  4. Color coding: Strategic color use highlights key points and relationships, forming a visual language participants quickly grasp.
  5. Familiar icons: Recognizable symbols like lightbulbs for ideas make intricate concepts understandable at a glance.

These methods transform dense data into engaging visuals.

Key Principles to Consider

Effective facilitation hinges on four key principles that elevate discussions:

Clarity

Visuals must be instantly understandable. Use legible handwriting, clear icons, and logical layouts to break down complex ideas into simple parts.

Relevance

Every element should directly relate to the discussion. Quickly identify what’s important and filter out the noise.

Inclusion

Engage all participants by involving them in the visual process or ensuring their contributions are depicted. This builds ownership and engagement.

Adaptability

Be ready to adjust on the fly—alter visuals, introduce new elements, or start anew as discussions evolve.

These principles transform conversations into dynamic visual experiences.

Core Benefits of Graphic Recording

Good facilitation takes the average group process graphs and turns them into engaging and vibrant visuals that clarify, captivate, and streamline:

  1. Enhanced clarity: Breaking down complex ideas into visual components makes them easier to grasp, especially for diverse groups with varying expertise.
  2. Boosted memory: Striking visuals paired with verbal cues engage multiple senses, ensuring key points stick.
  3. Efficient meetings: Visual aids keep discussions focused and reduce repetition, making every minute count.
  4. Increased engagement: Eye-catching graphics draw participants in and encourage active involvement, even from introverts.

Actions speak louder than words; visuals more so.


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Frame Your Story

Craft compelling event videos that resonate with your audience and amplify your message.

Recent trends in the space mirror shifts in work culture and tech advancements:

Briefer meetings

As meetings become more focused, graphic facilitators are mastering rapid visual synthesis. They use pre-made templates and shorthand visuals for quick deployment.

Pre-session prep

Detailed preparation is now crucial. Facilitators research topics, understand group dynamics, and set up visual frameworks beforehand to start strong.

Mind-mapping

Popular for brainstorming, mind-mapping visually organizes ideas around a central theme. It fosters non-linear thinking and reveals connections between diverse concepts.

Graphic facilitators are also beginning to embracing digital tools, unlocking new possibilities:

  • Digital drawing tablets: Tablets and styluses enable real-time edits, color tweaks, and detailed zoom-ins during presentations.
  • Online collaboration platforms: Tools like Miro, Mural, and Jamboard facilitate remote brainstorming sessions with ease.
  • Interactive presentations: Digital visuals now offer clickable elements for deeper dives into information.

Sketch Your Strategy with We & Goliath

With 20 years in event management, we masterfully blend effective facilitation into virtual and hybrid events, transforming abstract ideas into mesmerizing visuals.

Our comprehensive visual notetaking ensures your event shines uniquely.

Ready to watch your ideas come alive and leave a lasting mark?

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We & Goliath

We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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