🚀 The Event Playbook:

Proven strategies to level up your next event!

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proven strategy to level up your next event!

A video camera is set up to live stream a conference, with a blurred audience and presenter in the background, and the text "We & Goliath Conference Live Streaming" displayed at the bottom.

Best Practices for Live Streaming Your Conference

Revolutionizing Global Connections: The New Era of Virtual Events
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Conference streaming is revolutionizing events. 

For 2024, it’s essential for planners and executives.

In-person only? That's history.

Now, with a few clicks, you can captivate a global audience.

Let’s delve into the essentials of conference streaming in 2024.

Learn to craft virtual events that mesmerize and engage viewers from start to finish.


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One Event. Two Experiences.

Skillfully engage both your in-person and online attendees through our cutting-edge hybrid event production services.

How to Stream a Conference

Streaming a conference isn’t rocket science, but it does take some savvy.

Here’s your no-nonsense guide:

  1. Choose the Right Platform: Look beyond the first option. YouTube Live, Zoom, or specialized software could be perfect for your event.
  2. Invest in Quality Gear: Professional cameras, mics, and lights are essential to keep viewers hooked.
  3. Test Thoroughly: Run multiple tests before showtime to ensure smooth internet speed, sound levels, and video quality.
  4. Create Engaging Content: Dull slides won’t cut it. Use captivating visuals and interactive elements in your presentations.
  5. Coach Your Speakers: Make sure they’re comfortable with the tech and know how to engage a virtual audience effectively.
  6. Get Interactive: Use live chat, Q&As, and polls to involve your audience actively.
  7. Have a Backup Plan: Always have extra internet connections and spare equipment ready for any technical glitches.
  8. Promote Aggressively: Market through social media, emails, and websites so people know about your stream.
  9. Simplify Access: Provide clear instructions and pre-tested access links for easy joining on the big day.

Follow these steps to make your virtual event as engaging—if not more so—than an in-person one!

Essential Equipment for Professional Live Streaming

  • High-quality camera (e.g., Sony A7III or Panasonic GH5)
  • Professional microphone (e.g., Shure SM7B or Rode NT1-A)
  • Lighting kit (e.g., Neewer 660 LED Panel or Aputure AL-MX)
  • Capture card (e.g., Elgato Cam Link 4K or AVerMedia Live Gamer Portable 2 Plus)

Platforms and Solutions for Live Conferences

The market’s flooded with options for live streaming.

Let’s break down some top contenders.

 

Comparison of Top Live Streaming Platforms

PlatformKey Features Audience SizePricing
Zoom EventsCustomizable hubs, integrated ticketingUp to 100,000Starts at $500/month
YouTube LiveMassive reach, familiar interfaceUnlimitedFree
Vimeo LivestreamHigh-quality streaming, monetizationUnlimited$7 – $75/month
HopinAll-in-one event solutionUp to 100,000$99-$799/month (higher for custom plans)
WebEx EventsEnterprise-grade securityUp to 10,000$83 – $3,125/month
GoToWebinarEasy setup, detailed reportingUp to 3,000$49 – $399/month


Easy starting packages • Advanced options • Proven results

Zoom Events

Zoom‘s not just for team meetings anymore.

Their Events platform is a powerhouse:

  • Multiple session types (think keynotes, breakouts, networking)
  • Customizable event hubs
  • Built-in ticketing and registration

YouTube Live

YouTube‘s not just for cat videos.

Their streaming service offers:

  • Massive audience potential
  • User-friendly interface
  • Easy website embedding

Vimeo Livestream

Looking for something more professional? Vimeo‘s got you covered:

  • High-quality, ad-free streaming
  • Detailed analytics
  • Options to make money from your stream

Hopin

Want an all-in-one solution? Hopin‘s your go-to:

  • Virtual venue with various areas (stage, sessions, networking, expo)
  • Tons of engagement tools
  • Comprehensive event management features

WebEx Events

Cisco‘s offering brings some serious tech to the table:

  • Top-notch security
  • Plays nice with existing Cisco hardware
  • Scalable for big conferences

GoToWebinar

Known for its reliability, GoToWebinar offers:

  • Quick setup and management
  • Engaging webinar tools
  • In-depth reporting

When picking a platform, keep these factors in mind:

  • How big is your audience?
  • What features do you need? (Q&A, polling, breakout rooms?)
  • What’s your budget?
  • How much tech support will you need?
  • Does it need to work with your current systems?

Remember, the best platform is the one that fits your conference goals and audience needs like a glove.


Get “The Event Success Playbook”

Our proven event planning playbook has step-by-step strategies to increase qualified leads 25%+, grow revenue, and boost engagement.

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Enhancing the Virtual Conference Experience

Streaming video is just the beginning.

Transform your virtual conference with these dynamic strategies:

  1. Design short, impactful sessions that captivate.
  2. Foster real connections in breakout rooms and virtual lounges.
  3. Keep engagement high with leaderboards or scavenger hunts—fun keeps attendees hooked.
  4. Create a vibrant digital expo hall for sponsors to shine—everyone benefits.
  5. Blend live and pre-recorded content to cater to all time zones and preferences.
  6. Ensure smooth experiences with dedicated tech support on standby.
  7. Personalize by letting attendees craft their own schedules—a tailored approach resonates best.
  8. Surprise participants with virtual swag bags filled with digital goodies, exclusive content, or even mailed items.

Focus on these elements to turn your virtual conference into an unforgettable event!

Your Next Steps

Ready to turn insights into action?

Elevate your virtual event experience with a free strategy session from our expert team.

We’ll guide you through platform choices, tech optimization, and content creation that captivates your audience.

Together, we’ll craft a plan to boost attendance, interaction, and ROI.

Don’t let virtual event challenges hold you back—secure your edge now and transform your next conference into a digital masterpiece!

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We & Goliath

We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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