🚀 The Event Playbook: Proven strategies to level up your next event!

🚀 The Event Playbook:
Proven strategies to level up your next event!

A computer screen with the words production and post production.

Navigating the Stages of Production and Post-Production

Understanding the intricate layers of video production and post-production allows ambitious visions to manifest on screens through coordinated creative efforts that bridge imagination and practical realities.
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Inspiring Event Videos Made Here

Our experts craft custom animated and highlight videos that captivate audiences.

Lights, camera, post-production!

Crafting compelling video projects is a multifaceted process: First the organized chaos of production captures the raw footage. Then post-production refines this material into cinematic excellence.

Understanding both intricate phases is essential for video creators.

What exactly unfolds during the lights and camera rollercoaster of production? And how does post-production polish things to a glimmering sheen?

Let’s pull back the curtain on the critical steps that allow ambitious visions to manifest on screens big and small.
From pre-production plans to final delivery, we'll zoom in on how coordinated creative efforts bridge the world of ideas and practical realties. If you’re ready to level up your video production chops, dive in as we break down the methods to the magic.


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Learn the Steps Involved in Production and Post-Production

Video production is an intricate process comprised of multiple steps that must come together in harmony to create compelling cinematic visions.

At a high level, these steps fall into two overarching categories – production and post-production.

Understanding the differences between these two stages is key for anyone looking to create professional film and video projects.


What Happens During Production

The production phase is when the actual filming occurs.

This requires extensive pre-planning and coordination to capture all the raw footage needed to piece together the final product. Production involves these key steps:

  • Pre-production – All the planning that happens before filming begins, including scriptwriting, storyboarding, casting, scouting locations, assembling a crew, developing a budget, and creating shooting schedules. Solid pre-production is crucial for ensuring an organized, efficient production phase.
  • Principal photography – The primary shooting period when all key scenes and footage is captured, following the plans laid out during pre-production. The director leads the talent and crew to bring the creative vision to life on camera.
  • Production services – Specialized production roles like cinematography, lighting, costume design, makeup, production management, and more come together to make filming run smoothly.

The production stage yields all the raw, unedited footage that will later be crafted into the final film during post. The footage captured aligns to the shooting script and storyboards developed earlier.

Tight coordination between departments like camera, lighting, sound, hair and makeup, wardrobe, props, and talent is essential during production.

This unified effort allows creativity to flourish while capturing shots efficiently and progressing through the shooting schedule.

It’s crucial to get things right in production, as re-shooting can be extremely costly and time-consuming.

That’s why seasoned producers oversee the whole process to anticipate potential issues before they crop up.


What Happens During Post-Production

Once principal photography wraps, the footage then goes into post-production.

This phase transforms the raw material into a complete, polished final product through:

  • Editing – Piecing together footage and adding transitions to create a cohesive story that aligns with the director’s creative vision.
  • Visual effects – Computer-generated imagery and other digital effects that are added in post to enrich the cinematic experience. These can range from subtle touch ups to complex CG worlds.
  • Sound editing – Balancing, cleaning up, and enhancing production audio or creating immersive soundscapes from scratch. Also includes recording and integrating key assets like the musical score.
  • Color grading – Adjusting color tones, contrasts, moods, and the overall visual style. Helps unify footage and achieve the intended look and style.
  • Title design – Crafting opening titles/credits along with lower thirds, end credits, etc. Title sequences set the mood from the opening moments.
  • Marketing prep – Creating supporting assets needed for distribution like trailers, posters, press kits. Sets the stage for a successful release.

Post-production is all about elevating scenes to their highest creative potential.

Expert editors, animators, sound designers and other post talent collaborate with directors to bring stories fully to life.

Patience and persistence is required, as subtle tweaks across multiple post areas can make all the difference in taking projects from good to excellent.

The layers come together in harmony – editing establishes pacing and structure, VFX and color enrich the visuals, while sound design strengthens emotion and intensity.

Post ultimately unifies the director’s vision.

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Understand the Difference Between Production and Post-Production

Now that you know the basic phases of production and post-production, let’s zoom in further to understand the key differences between these stages.

Grasping the unique focuses and goals of each will help you coordinate your video production process smoothly from start to finish.


What Happens First – Pre-Production or Development?

You may be wondering – what actually is the absolute first step? Does the production cycle truly begin with pre-production planning? Or is there another phase before this?

The answer is development.

Development lays the vital groundwork and sets the trajectory for all subsequent phases. This includes:

  • Creating the screenplay
  • Assembling a pitch deck
  • Securing financing/budget
  • Research and concept refinement
  • Initial casting calls

Solid development gives projects legs to actually move forward into pre-production and eventual filming.

So in summary:

Development => Pre-Production => Production => Post-Production

Let’s explore how the production and post processes differ.


Production Puts Ideas and Plans into Action

We touched on this earlier, but production is focused on physically bringing creative visions to life by filming the script and storyboards.

This requires closely sticking to plans laid out during pre-production or else risk derailing timelines.

Production is driven by:

  • Strict scheduling
  • Meticulous coordination between all on-set crew and talent
  • Troubleshooting issues the moment they arise
  • Managing logistics like locations, equipment, supplies, etc.

The producer keeps everything moving smoothly while the director works to capture all necessary shots. Production is tense and fast-paced, emphasizing efficiency in capturing quality footage.

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Post-Production Focuses on Enhancing and Refining

In contrast, post-production centers around crafting and polishing. The raw ingredients have already been captured in production – now it’s time enhance this material through:

  • Careful editing that brings flow, timing and drama
  • VFX that add eye candy, expanded worlds
  • Immersive soundscapes that intensify emotions
  • Color grading providing mood, style and unity

Post is driven by creative collaboration between editors, animators, sound engineers and more working closely with directors to elevate the story, character arcs, and performances.

There can be much trial and error here – exploring different editing approaches, testing various VFX looks, tweaking color and lighting.

Post provides breathing room for reworking things.

The emphasis is on refinement through both micro details and big picture editing choices to realize grand cinematic visions.


Workflows and Outputs Vary Greatly

The production stage creates tangible video footage captured out in the real world.

As reels stack up covering scenes from all needed camera angles, progress becomes physically measurable.

In contrast, post deals with digital files on editing platforms that evolve gradually through countless micro changes.

It’s not as readily apparent when milestones are hit – progress lies in evolving artistic quality rather than sheer volume of content.
Tangible deliverables also differ - production provides raw footage whereas post yields polished final video output ready for consumption.Despite huge differences, both stages play crucial roles in molding projects.

Let’s compare some other key ways production and post vary.


Key Comparisons Between Production and Post



On-location filming

Desktop workstations

Outdoors/on set

Editing suites

Strict shooting schedules

Flexible timelines


More contemplative

Collaborating face-to-face

Remote collaboration

Physically demanding

More sedentary

Logistically complex

Less logistics overhead

Focus on capturing footage

Focus on enhancing footage

As these comparisons show, production and post are truly different beasts that complement each other.

Understanding these core distinctions will help you know what to expect across the production pipeline. Avoiding mixups between these crucial phases will help your projects stay on track.

Now let’s get into the nitty gritty details across both production and post…


A man capturing moments with a camera in front of a crowd during production.

Find Information on Production and Post-Production Processes

Now that you understand the core differences between production and post-production, let’s dive deeper into the detailed steps that comprise each phase.

Gaining a working knowledge of the tasks and roles involved in production and post will help you coordinate your production process effectively.
Understanding who does what allows you to hand off tasks smoothly between teams as projects progress.Let’s start on the production side by exploring key roles and responsibilities.


Production Processes and Services

The production phase is all about capturing footage to translate scripts and storyboards into reality. This requires extensive coordination covering critical areas like:

  1. Directing – Guiding talent and crew to fulfill the creative vision during filming. Directors shape performances, camera movement, blocking, and more while maintaining an inspirational atmosphere.
  2. Cinematography – Directors of Photography (DP) make huge creative impact through camera placement, movement, lens and rig selection. They sculpt scenes through lighting and composition.
  3. Sound – On-set recordists capture crystal clear dialogue, ambient tones and sound effects. Quality audio is vital for realism and intensity.
  4. Hair/Makeup – On-set artists continually adjust hair, makeup and wardrobe so talent looks their best on camera while retaining continuity.
  5. Extras Casting – Finding and coordinating suitable stand-ins for background scenes to bolster realism.
  6. Locations – Securing filming sites matching the aesthetics, features and practical needs of each scripted scene.
  7. Travel Logistics – Planning extensive travel, lodging, catering and equipment transportation for on-location shoots.
  8. Equipment Rentals – Securing state-of-the-art cameras, lighting/grip gear, props, wardrobe and more.
  9. Insurance – Protecting against unforeseen incidents and supply replacements as needed.
  10. Safety – On-set medics attend to any minor talent injuries. Also minimizing risks through safe gear/stunt setup.
  11. Catering – Providing an array of quality crafty snacks plus breakfast, lunch and dinner to keep energized teams happily fueled.
  12. Security – Making sure valuables, sensitive footage and equipment are protected.

The production stage leaves no detail untouched in order to capture key scenes efficiently.

Methodical planning prevents wasted takes and keeps teams progressing through meticulously planned shooting schedules.

Let’s shift gears to explore crucial post-production processes.


Post-Production Services and Workflow

Once principal photography wraps, the focus shifts to editing raw footage into impactful scenes and sequences. Additional post processes enrich projects’ production value through:

  • Editing – Expert editing teams collaborate with directors to review footage, build select sequences and hone pacing, drama and arcs.
  • VFX – 3D artists and compositors add CG environments, intricate animations, invisible touch ups and more in post. They help expand creative possibilities.
  • Grading – Colorists finesse mood, continuity and visual polish by adjusting hue, saturation, contrast, shadows and other qualities.
  • Sound Design – Sound engineers artfully layer ambient tones, sound effects, dialogue and scores to heighten realism and emotions.
  • Sound Mixing – Balancing and polishing layered audio elements so nothing overpowers. Sweetening and mastering final mixes.
  • Scoring – Composers write and record original music synced to runtimes that underscore critical moments. Iconic theme songs also get written.
  • Localization – Translating scripts then re-recording dialogue and adjusting edits to suit foreign markets.
  • Accessibility – Creating subtitles and descriptive tracks for those with visual or hearing impairments.
  • Compression – Converting finished projects into formats meeting distributors’ technical specifications.
  • Marketing – Crafting trailers, promos, posters and press kits to successfully launch projects.

The post-production process involves intense collaboration between editors, animators, sound engineers and other post talent working in tandem under tight deadlines. 

Creativity and problem solving help elevate the edited sequences through multiple refinements that bring color, dimension, realism.

Understanding the detailed production and post workflows empowers you to coordinate video production processes confidently.

Unlock the Power of Video to Take Your Event to New Heights

Imagine if you could harness the immersive power of video to draw attendees into your event’s vision, boosting engagement exponentially.

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We & Goliath is an award-winning, top 100 worldwide event agency known for increasing conference attendance by 7X and profits by 3X through beautifully designed virtual, hybrid, and in-person events. Since 1999, their team of innovative strategists and creative designers has worked with global enterprises, SMBs, non-profits, and other organizations to engage audiences and exceed expectations.

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