🚀 The Event Playbook: Proven strategies to level up your next event!
🚀 The Event Playbook:
Proven strategies to level up your next event!
Strategy | Design | Video & Livestream Production
The Equal Rights Amendment Coalition, which represents over one hundred organizations nationwide, came to us with a bold idea in the increasingly-important public conversation about equity in the judicial system: A virtual, panel-based conference and fundraiser with a roster that included Ilyasah Shabazz, Alyssa Milano and Patricia Arquette, along with an array of other leaders, artists, and creators in progressive causes and nonprofits. The panel, titled, “Meet the Chairs,” was kicked off by ERA Coalition’s chairs, Kimberly Peeler-Allen and Mona Sinha.
The challenge was a production play: Due to conflicting schedules of prominent panelists, their discussions would have to be pre-recorded, then produced into the organic flow of the live conference agenda, along with custom graphics, landing page, and live chat.
Our chief producer met with each of the panelists throughout the week of the scheduled recordings. Segment recordings were edited down, transitions smoothed over as they came in. Meanwhile, we designed and built a conversion-optimized landing page with campaign information, secondary calls to action, and branded live chat.
In total, we created a streamlined, branded experience for attendees to easily enjoy the event and donate.
The event flow was attentively timed and interwoven with diverse sets of live and pre-recorded content. This included an acapella performance by youth-family quartet, DGLS, who covered Cynthia Erivo’s “Stand Up,” and documentary footage of Dr. Martin Luther King. The event landing page would not only serve as a registration/attendance gateway, but would also include political calls-to-action, including a petition to ratify the ERA, and an interactive database showing where candidates stood on pertinent issues.
01Event Page Design
02Donation Call to Action
03Petition Call to Action
We designed a conversion-optimized landing page that made it simple for attendees to join the event.
We added donation calls to action below the livestream, and an about section to keep attendees in the know.
We had a petition link below the livestream, giving attendees the opportunity to easily sign during the event.
Live Chat was embedded next to the video so attendees could converse, ask questions, and organizers could openly thank those who donated during the event.
Led multiple live trainings for staff, speakers, moderators on technique and platform use.
All-day phone support for staff on tech questions and troubleshooting. Answered attendee questions in live chat and ticketing system about accessing talks, recordings, browser compatibility, etc.
Coordinated TV-style backstage with video-switcher alternating between interviews, panel discussions, single speaker welcomes and pre-recorded panelist sessions.
Our chief producer led multiple remote recording sessions, and stitched those together with other video clips and a “thanking our sponsors” slideshow. Then, we broadcasted this session as if it were live. This style of “simulated livestream” event allows for a high level of production including edits and approval, and frees up staff to participate in the live chat.
We designed and built a conversion-optimized landing page focused on collecting donations, and secondary calls-to-action for a petition to ratify the ERA, and an interactive database showing where candidates stood on pertinent issues.
You’ll know as soon as you talk with us that we’ve got your slingshot.
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