How We Moved a Large Conference Online in 3 Weeks with 7X Attendance & 3X Revenue

ONLINE CONFERENCE CASE STUDY
STRATEGY, SOFTWARE, TRAINING, SUPPORT

1,683 Attendees

After getting 200-300 attendees in person for 11 years, Organizing 2.0 was thrilled to 7X their attendance in their first online conference.

Over 3X Revenue

The comprehensive and interactive online conference enabled Organizing 2.0 to maintain their same ticket prices as with their in-person event, offer many free tickets, and still more than triple their in-person revenue.

We & Goliath were responsible for the online conference software strategy, setup, training and management, and support. 

We also took the lead on providing sponsor visibility throughout the event in the form of interactive vendor booths, logos on the website, videos and social posts.

We ran multiple trainings for speakers, moderators, vendors and even created a custom knowledge base and how to navigate infographic.

What We Did

Online Conference Software Setup

Setup registration flow, and all conference features including: sessions, schedule, networking, vendor booths, sponsors, tickets. Added live chat for registration questions.

Software Research and Needs Analysis

Evaluated top online conference software and chose a platform that best  fit their needs and goals. Consulted on ideal software configuration and integrations. 

Software Training for Speakers & Staff

Led multiple live trainings for staff, speakers, moderators on how to use the software

Day-of-Event Support

All-day phone support for staff on tech questions and troubleshooting. Answered attendee questions in live chat and ticketing system about accessing talks, recordings, browser compatibility, etc.

AV & Backstage Management for Panels & Plenaries

Coordinated TV-style backstage with video-switcher alternating between interviews, panel discussions, single speaker welcomes and pre-recorded sponsor video.

1-on-1 VIP Training

Led personal training sessions for elected officials to become familairized with the platform and the plan for their interview or panel on the main Stage.

Led training session during the event

Organizing 2.0 also invited us to lead a session on How to Organize an Impactful Virtual Summit or Conference. You can watch a recording of our talk here.

Custom Knowledgebase

Custom gifs and articles educating attendees, speakers and moderators on how to have the best experience at the event.

TV-Style Main Stage Production

Here is the TV-Style main stage we ran inside the final plenary session, featuring organizers from both the Sanders and Warren 2020 teams, and starting with a pre-roll video by their top sponsor.
 
Our senior editor/producer with hundreds of in-person and virtual events under his belt preps the speakers in a technical walkthrough usually the day-before, than again 30min before going live in the backstage.
 
We add custom background graphics,  your logo, animated lower-thirds and can include other features like title slides, etc.

With our expert team, you can be sure everyone is will be clear and prepared so all your live virtual plenaries look great and run smoothly.

Need Some Advice on Hosting An Online Event?

Let our online event experts help you decide which format and software is right for you, and how to attract the audience, speakers and sponsors you need to succeed.

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