As the first quarter of 2021 came to a close, our friends at The Story of Stuff Project (SOS) approached us with a bold, quick-turnaround timeline to launch its Virtual Rally to Reclaim Nestlé’s Troubled Waters event. SOS is based on the 2007 online documentary and namesake by the group’s founder, Annie Leonard. The event was co-hosted by a collective of seven water-rights organizations across the U.S. and Canada fighting to take back public control of their water. Representatives from each nonprofits would take the stage to give updates and advocate for their related campaigns. The challenge was to create an experience that would raise awareness of the problems with privatized water, and encourage volunteering and donations for the local campaigns. People needed to feel a sense of belonging, and even have fun.
As each of the featured presenters had just a 4-minute window to share, we pre-recorded these segments to ensure we stayed on time and that the event’s two moderators could focus on fluid handoffs and worthwhile dialogue in between. With a runway of only two weeks in promoting this event, we helped SOS identify partnering organizations that could provide quick visibility in social media and their websites, including promotion on Facebook pages with 2M+ and 250K+ followers. Meanwhile, the design of the event was vibrant and energizing to fit the context of a virtual rally. We also designed and configured a virtual photo booth so that attendees could express their individuality in the event and spread the word on social. Finally, knowing that the rally would include multiple calls to action from the participating nonprofits, we set up a social media-based pledge system that would generate a live feed of pledge amounts onto the mainstage screen.
“I’d like to thank the amazing production team, We & Goliath for putting so much attention and energy into making this event happen. If you need help with your virtual events, I can’t recommend them enough.”
Story of Stuff loved our event strategists’ idea to bring the campaign feel into the photo booth with virtual backgrounds of mountains of water bottle trash, and protest sign stickers attendees could and add to their selfie. Along with a social sharing message, this gave attendees a fun and powerful platform to invite their friends into the campaign.
01Production & Fundraising Strategy
02Pre-Production & Coaching
We guided the production strategy and roll-out to make use of pre-recorded speaker/presenter segments, to enable opportunities for moderators to engage with their audience and raise donations.
We led remote recording sessions for guest speakers including teleprompter coaching, conducted technical walkthroughs and dry runs for the event’s moderators and auctioneer.
From the custom-branded livestream frames, to the photo booth and custom graphics for outreach, we ensured a consistent brand presence for the Story of Stuff Project.
Our team not only produced the livestream, multistreamed to both Facebook and Youtube Live, but also to show overlays of social comments and pledges and helped tally and present real-time donation totals.
You’ll know as soon as you talk with us that we’ve got your slingshot.
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