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NARAL ACTIVIST SUMMIT 2020
A Virtual Activists' Summit with Senators Elizabeth Warren, Cory Booker, and Jeff Merkley
A Virtual Conference Case Study
Strategy | Platform Setup | Coaching | Production
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The Challenge
Last August, the 2.5M member nonprofit, NARAL Pro-Choice America, set out to host a virtual event unlike any Zoom webinar they had done in the past. This online Activists’ Summit featured guest speakers Senators Elizabeth Warren, Cory Booker, and Jeff Merkley. NARAL’s stakeholders had high hopes that this event would closely match an in-person experience. But this was their first full-scale virtual conference of this magnitude. While excitement ran high going into the Activists Summit, so too did the pressure to fulfill on the hopes of thousands.Â
Our Solution
The virtual Activists Summit immersed over 1,500 attendees—doubling the attendance rate of NARAL’s previous online events—in an interactive space with multiple, simultaneous trainings, networking sessions, polls and other interactive features like 1-to-1 video calls, and Expo Booths with merchandise, a book launch, a podcast, and educational workshops on how to influence policy and decision makers around women’s rights. The event also included real-time calls to action, with “on-site” phone banking and a training on postcard writing to elected officials
Leading up to this packed two-day online conference, We & Goliath offered strategy, registration, software, training, graphics & support. To thoroughly train their team for their first large virtual conference, we led multiple technical walkthroughs, speaker trainings, a dry run, and a book launch “sneak-peak” event.Â
Results
The Organization’s President and the Board of Directors were ecstatic about both the platform and the service We & Goliath provided. With 1,568 activists in attendance, the event was widely received as a success and emboldened NARAL’s base to continue with their work in spite of the limitations set by COVID. We & Goliath continues to work with NARAL as a trusted partner for virtual events, and as peers in online organizing.
"Our Board of Directors have been completely ecstatic with the Summit and are so happy with the outcome
I too am incredibly pleased with the event and how well it was executed."
Ilyse Hogue,
NARAL President
"This would have been truly impossible without We & Goliath.
Thank you so much, this was a powerful weekend for our entire organization."
Ilyse Hogue,
NARAL President
Inspired and appreciative... BRAVO!
“Travis, I got messages from the board that were so laudatory. They really LOVED the summit and were inspired and appreciative of all of the work that went into it. BRAVO!”
Elizabeth Schoetz,
Chief of Staff, NARAL
What NARAL Staff Had To Say...
What the Attendees Had to Say...
What We Did
01Virtual Event Strategy
02TV-Style Livestream Production
03Speaker Trainings
04"Sneak Peek" Event
05Live Attendee Support
06Backstage Support
TV-Style Main Stage Production
Three senators spoke on stage (Elizabeth Warren, Cory Booker, and Jeff Merkley) along with Ilyse Hogue, NARAL President, and speakers from the Black Lives movement.Â
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NARAL President, Ilyse Hogue, also promoted and released her book “The Lie That Binds” during a “sneak peak” event we put on before the conference.
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Speaker Training and Backstage Prep with Built-in Video
NARAL staff including four executives of the organization hosted trainings and discussion panels. To help them prepare, we coached speakers on their audio, video, lighting, internet and computer reliability, and online presentation tips including how to interact with the audience via chat and Q&A.
Social Media Sharing Graphics
With just two days notice before the event (we forgive you!), NARAL asked us to design social sharing images for all their main stage sessions in two sizes.Â
Custom-Branded Knowledgebase
This being NARAL’s first large scale virtual event, we even created a custom knowledgebase, branded with their event, colors, and logo to help everyone navigate, troubleshoot and use the platform features to the fullest.
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