Strategy | Platform Setup | Coaching | Production
Ave. Show Rate
Last August, the 2.5M member nonprofit, NARAL Pro-Choice America, set out to host a virtual event unlike any Zoom webinar they had done in the past. This online Activists’ Summit featured guest speakers Senators Elizabeth Warren, Cory Booker, and Jeff Merkley. NARAL’s stakeholders had high hopes that this event would closely match an in-person experience. But this was their first full-scale virtual conference of this magnitude. While excitement ran high going into the Activists Summit, so too did the pressure to fulfill on the hopes of thousands.
The virtual Activists Summit immersed over 1,500 attendees—doubling the attendance rate of NARAL’s previous online events—in an interactive space with multiple, simultaneous trainings, networking sessions, polls and other interactive features like 1-to-1 video calls, and Expo Booths with merchandise, a book launch, a podcast, and educational workshops on how to influence policy and decision makers around women’s rights. The event also included real-time calls to action, with “on-site” phone banking and a training on postcard writing to elected officials
Leading up to this packed two-day online conference, We & Goliath offered strategy, registration, software, training, graphics & support. To thoroughly train their team for their first large virtual conference, we led multiple technical walkthroughs, speaker trainings, a dry run, and a book launch “sneak-peak” event.
The Organization’s President and the Board of Directors were ecstatic about both the platform and the service We & Goliath provided. With 1,568 activists in attendance, the event was widely received as a success and emboldened NARAL’s base to continue with their work in spite of the limitations set by COVID. We & Goliath continues to work with NARAL as a trusted partner for virtual events, and as peers in online organizing.
01Virtual Event Strategy
02TV-Style Livestream Production
04"Sneak Peek" Event
05Live Attendee Support
We helped NARAL navigate the logistics and control for the unexpected, and helped prepare attendees to get the most out of their virtual event platform.
Multiple speakers were presented in clean, seamless transitions in one feed to the stage to present a TV-style production that keeps it much more interesting than a typical “talking head” live feed. See examples below.
Multiple group and 1-on-1 trainings for audio/video optimization, interactivity coaching for the livestreams.
The event unveiled the publication of “The Lie That Binds,” a book written by NARAL Pro-Choice America President Ilyse Hogue.The main event was focused on organizing activists and engaging their community on a deeper level.
We provided day-of event support for attendees via live chat throughout the event, and 1-on-1 video/screenshare calls to support. We also set up a Help Desk Booth to answer tech questions and assist attendees.
We worked non-stop with the internal team on various Slack channels to ensure that the event ran like a well oiled machine. We also moderators and speakers with backstage prep to ensure they looked and sounded good before they went on camera.
Three senators spoke on stage (Elizabeth Warren, Cory Booker, and Jeff Merkley) along with Ilyse Hogue, NARAL President, and speakers from the Black Lives movement.
NARAL President, Ilyse Hogue, also promoted and released her book “The Lie That Binds” during a “sneak peak” event we put on before the conference.
NARAL staff including four executives of the organization hosted trainings and discussion panels. To help them prepare, we coached speakers on their audio, video, lighting, internet and computer reliability, and online presentation tips including how to interact with the audience via chat and Q&A.
With just two days notice before the event (we forgive you!), NARAL asked us to design social sharing images for all their main stage sessions in two sizes.
This being NARAL’s first large scale virtual event, we even created a custom knowledgebase, branded with their event, colors, and logo to help everyone navigate, troubleshoot and use the platform features to the fullest.
Let our online event experts help you decide which format and software is right for you, and how to attract the audience, speakers and sponsors you need to succeed.