We designed a custom virtual event platform and quickly got to our battle-tested production process. Our chief producer met with each of the panelists throughout the week for scheduled recordings. Segment recordings were edited down, transitions smoothed over as they came in. The productions feature multiple panelist screens, and NARAL-branded lower thirds and framing. The event was housed in a conversion-optimized landing page with a prominent fundraising call to action. Post-event promotion included a highlights video with bold headings, captions and music to drive traffic back to the replay.
Having worked with NARAL in producing their national activist’s summit the previous August, the execution flowed smoothly.
Each event’s flow was carefully timed and interwoven with diverse sets of pre-recorded talks and performances. Impassioned and well-produced appeals for “inclusivity and justice,” were punctuated musical performance to helped drive NARAL to exceeding its fundraising expectations.
The fundraising formula also proved successful. For example, Coast-to-Coast raised $160,000 during the hour it aired (including a 2X matching offer), and a total of $1.3M from efforts to promote and campaign it.
According to a February press release announcing the end of Hogue’s esteemed tenure, “During her tenure, NARAL tripled in membership and budget, and expanded into numerous key battleground states.” It’s fitting that on her way out, she was still making innovative waves in growing NARAL’s community and revenues.
02Event Page Design
03Donation Requests & Appreciations
05Add'l Video Production
These events were fully pre-produced, based on remote recording sessions, graphic design, video editing and animation, to allow a TV-style experience with smooth transitions between speakers, animated slides and videos and other multimedia.
We designed a simple login page and conversion-optimized livestream event page that made it simple for attendees to join the event, watch and donate. A branded chat widget allowed attendees to converse and organizers to thank those who donated during the event.
We added donation calls to action above and below the livestream, along with clarity on where the funds go. To thank sponsors, we designed thank you graphics in slideshows both in the video and event page.
Each event received a custom animated promo video to build up excitement by email and social media.
The Men for Choice fundraiser also served as a celebration and send off for NARAL President Ilyse Hogue, who was passing her eight-year mantle as NARAL’s president. As such, NARAL asked us to produce a tribute video that would play as a surprise to her, featuring video footage from her family, and quotes from high profile supporters.
Each event was promoted with an animated promo video designed to build up anticipation. These bold, modern videos include animated event info, photos, and background music with custom layouts, colors, fonts, photos, music. We sometimes play the video in part or full right before the start time to begin the event with a bang.
For each event, we designed and built a donor conversion-optimized livestream event page that welcomed and engaged visitors in a premium, branded experience, with live chat, “simulive” video, and a focused call to action – Donate Now.
Let our online event experts help you decide which format and software is right for you, and how to attract the audience, speakers and sponsors you need to succeed.