🚀 The Event Playbook: Proven strategies to level up your next event!

🚀 The Event Playbook:
Proven strategies to level up your next event!


UN Agencies & Think Tank 5X Event Attendance Online

Virtual Conference Case Study

Speaker Coaching | Live Production | Design | Multilingual Accessibility



5 X


GFRR 2021

The Challenge

Two agencies from the United Nations along with the Institute for Human Rights and Business approached us to produce its fourth annual Global Forum for Responsible Recruitment. The GFRR is a thought leadership conference for accelerating the responsible recruitment of migrant workers around the world. This would be the first time in which this multi-day gathering of international NGOs, corporations and nonprofits went virtual. And with conference objectives that centered on networking and idea exchange, we knew our plan and platform would make the 2021 GFRR memorable. 

Our Solution

The four-day conference consisted of 16 keynote sessions and multiple, moderated subject-matter breakout sessions. We procured an enterprise-level conference platform with polling, sponsor booths, chat rooms and networking features. But for a conference of this size, speaker/moderator preparation was of paramount importance. We orchestrated 16 separate speaker training sessions with technical walkthroughs.

Breakout moderators were instructed on operating the live-polling feature for scripted and impromptu uses. The breakouts themselves were assigned live tech support for cueing, switching and recording.

To promote the event, we produced a video short that featured event and speaker details with b-roll, voiceover and scoring. Registrants were directed to a conversion-optimized landing page with custom registration fields. Advanced analytics tagging helped track registrants by their source of origin.  We designed unique and consistently-styled graphics for each of the 16 sessions, optimizing them for readability in social media and mobile device settings.

Play Video
Play Video
Play Video
Play Video

The Results

The 2021 virtual GFRR felt more like an upgrade from past in-person versions than a backup production plan. Promotional tactics and the expanded reach of the virtual venue resulted in record attendance — 5 times greater than that of the 2019 GFRR. The main stage plenaries flowed seamlessly and on schedule without technical disruption. Breakout sessions were fruitful and festive for the GFRR community, many of whom rely on this annual event to connect with peers in other countries.

To aid these interactions, we provided remote simultaneous interpretation in French, Spanish, Arabic, and English. Every session was recorded and posted to the conference website and Youtube channels to extend the experience to the GFRR community beyond the event itself. “I can’t do justice explaining the technical knots they’ve unpacked to make everything work just right for our purposes,” said Haley St. Dennis, Head of Communications at IHRB, “but trust me when I say it was a major effort.”

What We Did

01Video Editing

02Graphic Design

03Landing Page

04Production Planning & Livestreaming

05Multilingual Accessibility

What Our Client Had to Say...

The event was a great success with 1,700 attendees over 4 days. The professionalism of Daniel and the We & Goliath team and unfailing good humour was key to successful delivery. I am very pleased to recommend We & Goliath to anyone seeking help with similar events.

Neill Wilkins

Head of Migrant Workers Programme, IHRB

We & Goliath were so responsive to our complex needs. We had multiple partners with their own particular demands, multiple target audiences, multiple language needs. Everything was live and high pressure. We & Goliath were calm, collected, and constantly creative even in the busiest periods. I’ve recommended them to multiple organisations since.

Haley St. Dennis

Head of Communications, IHRB

Please extend a huge thanks to everyone from us at IOM. Hope we will get a chance to work together again!

Philip Hunter

Senior Labour Migration Specialist, IOM - UN Migration

Please allow me again to reiterate my personal thanks to you and the team. We are not an easy bunch but you guys managed us perfectly. In spite of a few hiccups, I think, thanks to We & Goliath, we came out of this smelling like roses.

Lisa Wong

Senior Specialist - Non Discrimination, ILO - International Labour Office

Landing Page

For each event, we designed and built a donor conversion-optimized livestream event page that welcomed and engaged visitors in a premium, branded experience, with a single focused call to action – Donate Now.

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