ClickUp Helping LevelUp the World’s Largest Productivity Event
Simulive Production Case Study
Simulive Production Multistreaming Speaker Prep Captioning
The Challenge
ClickUp was looking for new production partners to support pre production and simulive streaming for their upcoming fully virtual user conference. With a large roadmap and a focus on product awareness, ClickUp needed additional help to produce content across two stages while their internal team remained dedicated to the main stage. The shift from an in-person to a completely virtual event came after survey feedback from attendees. With users spread across three time zones, ClickUp needed the virtual event to be streamed multiple times to maximize reach. As experts in virtual event production, our team was brought on to handle the planning, coordination, and execution of the secondary content stages. We worked closely with ClickUp’s internal team to ensure a cohesive experience across all event stages and streams.
Our Solution
Our production management and streaming capabilities allowed ClickUp to focus on the core messaging while trusting us to deliver high-quality preproduction and simulive streaming aligned with their brand and met their users’ needs. Our production work involved creating custom animated title slides, animated lower thirds, and selecting layouts to switch between speaker video and supporting media like slideshows.
Midway through the project, the client requested full human-edited closed captions to maximize accessibility. Our team provided professional transcription services, carefully styling the captions to match their brand guide and integrating the captions directly into the videos.
With end-to-end services from planning to speaker management to post-production and streaming, our team provided a turnkey simulive and social video production solution customized to the client’s brand and conference needs. The multifaceted approach ensured their remote speakers, virtual attendees, and social audiences all received a polished, cohesive experience for the software release.
Results
See Bizzabo’s List of Virtual Conferences in 2023
In the client’s words:
“Once the curtain fell on LevelUp 2023, we knew we’d absolutely crushed it. We broadcast 26 action-packed sessions to 30,000+ attendees worldwide across our digital platform and social channels, all without a hitch.
We also delivered exciting experiences; a pre-party with a DJ, a digital photobooth, giveaways, an interactive unicorn game (really!) and more. Yup, it was pretty epic. We set an entirely new bar for an event experience—for ourselves and for our customers.”
NOTE: Let us be clear - we only produced a portion of this event (two side stages), and the ClickUp team did their own marketing, design and animation. That said, we were honored to support and be trusted by this fantastic team, and thrilled that their event team and CEO were so happy with the event.
What We Did
Premium Simulive Production
ClickUp asked us to pre-produce 16 sessions for two tracks of their conference including both panel and solo sessions. Our producers recorded the footage and edited visually engaging sessions switching between layouts of live video, screenshares, and animated title slides. To make this happen, We & Goliath shipped gifted speaker kits to 6 countries, including the US, Canada, UK, Egypt, Romania, and the Philippines along with a video setup video for all the gear. We then hosted remote recording sessions to capture HD video despite the speakers’ internet quality.
Human-Edited Closed Captions
During the project, ClickUp requested a professional transcription and captioning service for all 8 hours of content due to bandwidth restrictions. Our team paid careful attention to the ClickUp brand capitalization guide and the styling of captions to match their brand colors. We ran through the videos looking for errors for an accurate transcription. The final step was to bake the captions into their livestream videos.
Multistreaming a Conference "Preparty" to Social
ClickUp approached We & Goliath to plan and produce the ClickUp Conference "Preparty" to Social. The pre-party lasted for 30 minutes, followed by the first 15 minutes of the keynote. We provided a sneak preview of the keynote and directed viewers to register for the conference. We & Goliath broadcasted the video on ClickUp’s multiple platforms, including LinkedIn, Twitter, Instagram, Facebook group, Facebook, and YouTube.
What the Attendees Had to Say...
Featured Service
Simulive Production Example
Here’s an example of one of the 16 sessions we produced for the conference. You can still register to Watch LevelUp 2023 On Demand here
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