🚀 The Event Playbook: Proven strategies to level up your next event!

🚀 The Event Playbook:
Proven strategies to level up your next event!

ClickUp

Helping LevelUp the World's Largest Productivity Event

Simulive Production Case Study

Simulive Production | Multistreaming | Speaker Prep | Captioning

The Challenge

ClickUp was looking for new production partners to support pre production and simulive streaming for their upcoming fully virtual user conference. With a large roadmap and a focus on product awareness, ClickUp needed additional help to produce content across two stages while their internal team remained dedicated to the main stage. The shift from an in-person to a completely virtual event came after survey feedback from attendees. With users spread across three time zones, ClickUp needed the virtual event to be streamed multiple times to maximize reach. As experts in virtual event production, our team was brought on to handle the planning, coordination, and execution of the secondary content stages. We worked closely with ClickUp’s internal team to ensure a cohesive experience across all event stages and streams. 

A group of people are on a twitter page at the levelup conference.
A screen shot of a group of people in a video.

Our Solution

Our production management and streaming capabilities allowed ClickUp to focus on the core messaging while trusting us to deliver high-quality preproduction and simulive streaming aligned with their brand and met their users’ needs. Our production work involved creating custom animated title slides, animated lower thirds, and selecting layouts to switch between speaker video and supporting media like slideshows. 

Midway through the project, the client requested full human-edited closed captions to maximize accessibility. Our team provided professional transcription services, carefully styling the captions to match their brand guide and integrating the captions directly into the videos.

With end-to-end services from planning to speaker management to post-production and streaming, our team provided a turnkey simulive and social video production solution customized to the client’s brand and conference needs. The multifaceted approach ensured their remote speakers, virtual attendees, and social audiences all received a polished, cohesive experience for the software release.

Our Solution

Our production management and streaming capabilities allowed ClickUp to focus on the core messaging while trusting us to deliver high-quality preproduction and simulive streaming aligned with their brand and met their users’ needs. Our production work involved creating custom animated title slides, animated lower thirds, and selecting layouts to switch between speaker video and supporting media like slideshows. 

Midway through the project, the client requested full human-edited closed captions to maximize accessibility. Our team provided professional transcription services, carefully styling the captions to match their brand guide and integrating the captions directly into the videos.

With end-to-end services from planning to speaker management to post-production and streaming, our team provided a turnkey simulive and social video production solution customized to the client’s brand and conference needs. The multifaceted approach ensured their remote speakers, virtual attendees, and social audiences all received a polished, cohesive experience for the software release.

Results

0

Registrants

across 6 continents

0

Attendees

spanning 3 timezones

0

Minutes

of content playtime

ClickUp’s LevelUp event made Bizzabo’s list of top virtual events in 2023:

A white page featuring the words 'lead generation' at the LevelUp Conference.

In the clients words:

Once the curtain fell on LevelUp 2023, we knew we’d absolutely crushed it. We broadcast 26 action-packed sessions to 30,000+ attendees worldwide across our digital platform and social channels, all without a hitch.

We also delivered exciting experiences; a pre-party with a DJ, a digital photobooth, giveaways, an interactive unicorn game (really!) and more. Yup, it was pretty epic. We set an entirely new bar for an event experience—for ourselves and for our customers.”

Tips from an operations pro on how to scale your company with clickpickup at the LevelUp conference.
NOTE: Let us be clear – we only produced a portion of this event (two side stages), and the ClickUp team did their own marketing, design and animation. That said, we were honored to support and be trusted by this this fantastic team, and thrilled that their event team and CEO were so happy with the event.

“This year’s LevelUp was 10x better than last year. The quality and creativity of this event makes me truly believe we set a new standard for virtual events.”

A man in a hawaiian shirt smiling at the levelup conference.

Results

For our client’s software revision release announcement, our team handled the simulive production of 16 remote recording sessions with speakers across 6 countries. This included shipping speaker kits with professional gear to each presenter and managing the backstage setup and recording sessions. With the recordings, we produced a variety of panel discussions and solo sessions totaling over 8 hours of content.

Tips from an operations pro on how to scale your company with clickpickup at the LevelUp conference.

In addition to the robust simulive production, we managed the multistreaming of a 30-minute “preparty” leading into the main keynote across the client’s social platforms, including LinkedIn, Twitter, Instagram, Facebook Group, and YouTube. This created excitement and drove registration to the full virtual event.

A logo on a building at the levelup conference.

What We Did

01Premium Simulive Production

02Human-Edited Closed Captions

03Multistreaming a Conference "Preparty" to Social

What the Attendees Had to Say...

A twittee with a message on it at a levelup conference.
A tweet with a picture of a man at the levelup conference.
A tweet about work flows and ClickUp shared during the LevelUp conference.
A group of people are on a levelup conference.
A woman with headphones is smiling in front of a laptop at the levelup conference.
A tweep with a picture of a levellab logo at the levelup conference.
A screenshot of a twittee at the LevelUp conference.
A man wearing a colorful shirt is standing in front of a television at the levelup conference.
A tweet featuring a man at the LevelUp conference.
TrustRadius conference.
A screenshot of a twitter page confirmation for the levelup conference registration.

Simulive Production Example

Here’s an example of one of the 16 sessions we produced for the conference.
You can still register to Watch LevelUp 2023 On Demand here

Social Buzz About the Event

Cadence
District 141 Communication Graphic Artist Eric Price submitted this for use today
Any conference with brother @Tefere_Gebre in attendance is one I’d pay big money to be at! This brother is a REAL ONE! @AFLCIO #MLK #MLKConf #1u
Congrats Dr. Lorretta Johnson @LorrettaJohnson on receiving the “At the River I Stand” Award at 2021 @AFLCIO MLK Conference From Protest to Power, When We Fight We Win! For your 54yrs commitment to the fight & struggle that has strengthened the labor movement. #MLK #MLKConf
Day 2 of @AFLCIO MLK Civil and Human Rights Conference is off to an amazingly, powerful, positive start 🔥🔥🔥
1/15 & 1/16 at 11 AM ET/ 8 AM PT!
Register for the AFL-CIO 2021 MLK Human and Civil Rights Conference tomorrow and Saturday here: https://cvent.com/events/2021-af...
Workers need to work together to fight against racial and economic equality!
Live NOW in the @AFLCIO #MLKConference, the one and only @staceyabrams receiving the At the River I Stand Award for her historic work with Fair Fight and Fair Count.
Join other union members taking part in the AFL-CIO's 2021 Martin Luther King, Jr. Civil and Human Rights Conference on Jan. 15 and 16. We will gather virtually to strategize about the continued fight for economic and racial justice. CWA Vice Presidents Claude Cummings and Margaret Cook will be speaking at the event. The conference is free and all sessions and trainings will be held online so that everyone can attend safely. Sign up to take part here: http://www.cvent.com/.../event-summary...
Powerful start to today’s ⁦@AFLCIO⁩’s 2021 MLK Civil & Human Rights Conference where ⁦@lizshuler⁩ outlines how women of color were THE most reliable voting block in 2020. Much is owed to these women. Thank you for your powerful words this morning. ⁦@NYSAFLCIO

Need Advice on Hosting a Simulive Event?

Looking for help with organizing your online events? Let our team of experts help you with strategic planning and the production of high-quality simulive content. 

Our team will make sure your virtual plenaries run smoothly and look amazing. Get in touch with us today to schedule a free strategy session!

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