Highlights

  • This is a Facebook/Instagram only campaign, Google does not permit PI lawyers to retarget
  • Retargeting is competing against regular Facebook traffic to a Quiz landing page
  • Performed for over 9 months to date
  • Retargeting average CPA is 43% of account CPA

Retargeting average lead cost (CPA) is 43% of account CPA ($33 vs $66)

One retargeting campaign brought leads for 9% of account CPA

Performance Data

Retargeting results are based on many factors including website traffic, landing page conversion rate, etc. Results are never guaranteed.
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