- This is a Facebook/Instagram only campaign, Google does not permit PI lawyers to retarget
- Retargeting is competing against regular Facebook traffic to a Quiz landing page
- Performed for over 9 months to date
- Retargeting average CPA is 43% of account CPA
Retargeting average lead cost (CPA) is 43% of account CPA ($33 vs $66)
One retargeting campaign brought leads for 9% of account CPA
Retargeting results are based on many factors including website traffic, landing page conversion rate, etc. Results are never guaranteed.