Strategy | Platform | Training | Support
The abrupt onset of quarantine in March 2020 pushed Organizing 2.0, into a rushed, three-week timeline to produce its 11-year-old, in-person event as a virtual experience. Organizing 2.0 brings together hundreds of leaders, organizers, fundraisers, techies and activists to share the collective wisdom, skills, and talents of its seasoned organizers. The Friday-Saturday event promised workshops, trainings, discussions, consulting and networking opportunities, visionary speakers, and a “provocative debate” around strategy and practices.
This event would be more than a mainstage for talking heads. Organizing 2.0 required multi-directional engagement. We approached it as a community conversation where attendee engagement and feedback were vital to success. Dialogue needed to be ordered; participation to be open and fair. We ran multiple training sessions for speakers, moderators, vendors and even created a custom knowledge base and how to navigate infographic. We also took the lead on providing sponsor visibility throughout the event in the form of interactive vendor booths, logos on the website, videos and social posts. The event platform was configured to host polling booths, networking, breakout sessions, group & individual text/video chat, and user-friendly people-finding tools. (No one likes stealing awkward glances at name tags when they forget someone’s name.)
The maiden voyage of a critical in-person event gone virtual was a startling success. It featured over 70 sessions led by 140 organizing veterans and non-profit leaders, and brought together 1,700 people to learn from one another, build movements, share stories, and strategies. We were thrilled to not only prevent them from having to cancel their event, but also to have helped increase their attendance rate by seven-fold and revenue by four-fold. The comprehensive and interactive online conference enabled Organizing 2.0 to maintain their same ticket prices as with their in-person event, offer many free tickets, and drive revenue. It featured tracks focusing on online to offline organizing, digital strategy, member engagement and much more.
061-on-1 VIP Training
Evaluated top online conference software and chose a platform that best fit their needs and goals. Consulted on ideal software configuration and integrations.
Setup registration flow, and all conference features including: sessions, schedule, networking, vendor booths, sponsors, tickets. Added live chat for registration questions.
Led multiple live trainings for staff, speakers, moderators on technique and platform use.
All-day phone support for staff on tech questions and troubleshooting. Answered attendee questions in live chat and ticketing system about accessing talks, recordings, browser compatibility, etc.
Coordinated TV-style backstage with video-switcher alternating between interviews, panel discussions, single speaker welcomes and pre-recorded sponsor video.
Led personal training sessions for elected officials to become familiarized with the platform and the plan for their interview or panel on the main Stage.
Organizing 2.0 also invited us to lead a session on How to Organize an Impactful Virtual Summit or Conference. You can watch a recording of our talk here.
Custom gifs and articles educating attendees, speakers and moderators on how to have the best experience at the event.
Here is the TV-Style main stage we ran inside the plenary session, featuring organizers from the event.
Our senior editor/producer with hundreds of in-person and virtual events under his belt preps the speakers in a technical walkthrough usually the day-before, than again 30min before going live in the backstage. We add custom background graphics, your logo, animated lower-thirds and can include other features like title slides, etc.
With our expert team, you can be sure everyone is will be clear and prepared so all your live virtual plenaries look great and run smoothly.
Let our online event experts help you decide which format and software is right for you, and how to attract the audience, speakers and sponsors you need to succeed.