A Virtual Activists' Summit for NARAL Pro-Choice America

featuring Senators Elizabeth Warren, Cory Booker, and Jeff Merkley

Virtual Conference Case Study
STRATEGY, platform SETUP, TRAINING, SUPPORT, Livestream PRODUCTION
1
Registrations
1 X
Ave. Show Rate*

* vs. their previous virtual events

THE CHALLENGE

NARAL Pro-Choice America, one of the nation’s largest nonprofits, asked us to help them host their first-ever activist summit and first ever virtual conference, featuring keynote speakers such as Senators Elizabeth Warren, Cory Booker, and Jeff Merkley, along with Ilyse Hogue, president of the organization, and numerous other impactful and inspiring speakers. 

OUR SOLUTION

There were breakout sessions, networking in between talks, 1-on-1 chat & video calls, and Expo Booths that presented items for sale, a book launch, a podcast, and more. There were interactive components, such as organizing group phone banking during the event, polls, and educational workshops about how to effectively reach others through both mail and digital communication. 

Leading up to this packed two-day online conference, We & Goliath offered strategy, registration, software, training, graphics & support. To thoroughly train their team for their first large virtual conference, we led multiple technical walkthroughs, speaker trainings, a dry run, and a full book launch “sneak-peak” event. 

RESULTS

The Organization’s President and the Board of Directors were ecstatic about both the platform and the service We & Goliath provided. The event was a huge success, with greater attendance and engagement than expected. NARAL has asked us to continue assisting with their virtual events in the future. 

There were over 1,568 registrations for this free Activists’ Summit. 

Travis Ballie,

Deputy Organizing Director

"NARAL President Ilyse Hogue just shared with me that there has been an email thread with our entire Board of Directors during the Summit ... They have been completely ecstatic with multiple aspects of the Summit and are so happy with the outcome.

Ilyse is also personally incredibly pleased with the event and thinks it was well executed.

This would have been truly impossible without We & Goliath. Thank you so much, this was a powerful weekend for our entire organization."

Melinda Bieber,

C3 Chair of NARAL Board

“I just want to give you a personal shout out on the outstanding summit you and your team put together. It was wonderful on so many levels! Thank you for your work and commitment. Thinking of you.”

Elizabeth Schoetz,

Chief of Staff, NARAL

“Travis, I got messages from the board that were so laudatory. They really LOVED the summit and were inspired and appreciative of all of the work that went into it.  BRAVO!”

What NARAL Staff Had To Say...

What the Attendees Had to Say...

Savannah

from San Antonio, TX

“It was streamlined and impressive...and I say that as someone who hosts virtual events for a living.”

Lisa

from Tarpon Springs, FL

“I was SHOCKED at how well the technology worked for such a large audience. Truly, positively, amazed given that the first Virtual Biden activity I attended a month or so ago was much more technologically compromised.”

Angelica

from Grand Haven, MI

“The summit was awesome! It has set a precedent for me so far about how to communicate, rally, inform, and inspire"

Madison

from Holland, PA

“It went well! I was on another virtual event the weekend before the NARAL Summit and frankly, it was a disaster and it left me with a bad taste about the platform. The NARAL event was miles beyond what I had experienced in the previous event and was well organized and well produced! I'm a convert now.”

Ellie

from Austin, TX

“While I am sure most of us would love to have attended something like this in person, the current situation makes necessary the virtual platform. That said, I thought it was wonderfully organized and I really enjoyed the platform, the networking feature was great!”

Savannah

from San Antonio, TX

“It was streamlined and impressive...and I say that as someone who hosts virtual events for a living.”

Hayli

from Rome, GA

“I just can’t thank you all enough for being so dedicated to change. This world needs so much change right now & to know there are people like you all at NARAL (including all the volunteers) gives me, and so many others, the ability to know we aren’t fighting this fight alone! I love you all, so so much, even though I’ve never met you, because you make a difference in the lives of so many people, including mine!”

Kathie

from San Francisco, CA

“The summit was excellent. It was well planned, well organized, and compelling.”

Russell

from Hackensack, NJ

“Very well done. Do it once a year.”

What We Did

Virtual Event Strategy

We helped to navigate changes to the schedule and advised on how to best prepare the audience for navigating the software and setting up their technology right.

TV-Style Livestream Production​

We coordinated multiple speakers in one feed to the stage to present a TV-style production that keeps it much more interesting than a typical “talking head” live feed. See examples below.

Speaker Trainings

Multiple group and 1-on-1 trainings for audio/video optimization, interactivity coaching for the livestreams.

"Sneak Peek" Event

To introduce a new book that the President of the organization has written called, “The Lie That Binds”. The main event was focused on organizing activists and engaging their community on a deeper level.

Live attendee support

We provided day-of-event support for attendees via live chat throughout the event, and 1-on-1 video/screenshare calls to support. We also set up a Help Desk Booth to answer tech questions and assist attendees.

Backstage Support

We worked non-stop with the internal team on various Slack channels to ensure that the event ran like a well oiled machine. We also moderators and speakers with backstage prep to ensure they looked and sounded good before they went on camera.

TV-STYLE

Main Stage Production

Three senators spoke on stage (Elizabeth Warren, Cory Booker, and Jeff Merkley) along with Ilyse Hogue, NARAL President, and speakers from the Black Lives movement. 

Speaker Training and Backstage Prep

with Built-in Video

NARAL staff including four executives of the organization hosted trainings and discussion panels. To help them prepare, we coached speakers on their audio, video, lighting, internet and computer reliability, and online presentation tips including how to interact with the audience via chat and Q&A.

Social Media Sharing Graphics

We created a custom knowledgebase, branded with their event, colors, and logo. This helped attendees, moderators, speakers, and vendors to navigate the platform and use its features to the fullest.

CUSTOM-BRANDED

Knowledgebase

With just two days notice before the event NARAL asked us to design social sharing images for all their main stage sessions in two sizes. 

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