The 2.5M member nonprofit, NARAL Pro-Choice America, asked us to partner in transforming online philanthropy with continuous engagement through virtual events.
The first was in the thick of 2020’s year-end fundraising season — and the 2020 Election. NARAL then set out to merge two of their biggest fundraisers into one virtual event, NARAL “Coast-to-Coast”. The one-hour event would feature an impressive speaker line up that included: Sen. Julián Castro; DNC Chairman, Jaime Harrison; U.S. Sen. Mazie Hirondo; NARAL’s president, Ilyse Hogue; and a performance by Krystal Joy Brown (Diana Ross in the Broadway musical Motown). A donation match commitment prior to the event put wind in NARAL’s fundraising sails. They only needed the right team to pull it together online.
After the great success of this first virtual fundraiser, NARAL asked us to produce a series of similar events, each with their own custom branding.
Having worked with NARAL in producing their national activist’s summit the previous August, the execution flowed smoothly.
Each event’s flow was carefully timed and interwoven with diverse sets of pre-recorded talks and performances. Impassioned and well-produced appeals for “inclusivity and justice,” were punctuated musical performance to helped drive NARAL to exceeding its fundraising expectations.
The fundraising formula also proved successful. For example, Coast-to-Coast raised $160,000 during the hour it aired (including a 2X matching offer), and a total of $1.3M from efforts to promote and campaign it.
According to a February press release announcing the end of Hogue’s esteemed tenure, “During her tenure, NARAL tripled in membership and budget, and expanded into numerous key battleground states.” It’s fitting that on her way out, she was still making innovative waves in growing NARAL’s community and revenues.
02Event Page Design
03Donation Requests & Appreciations
05Add'l Video Production
These events were fully pre-produced, based on remote recording sessions, graphic design, video editing and animation, to allow a TV-style experience with smooth transitions between speakers, animated slides and videos and other multimedia.
We designed a simple login page and conversion-optimized livestream event page that made it simple for attendees to join the event, watch and donate. A branded chat widget allowed attendees to converse and organizers to thank those who donated during the event.
We added donation calls to action above and below the livestream, along with clarity on where the funds go. To thank sponsors, we designed thank you graphics in slideshows both in the video and event page.
Each event received a custom animated promo video to build up excitement by email and social media.
The Men for Choice fundraiser also served as a celebration and send off for NARAL President Ilyse Hogue, who was passing her eight-year mantle as NARAL’s president. As such, NARAL asked us to produce a tribute video that would play as a surprise to her, featuring video footage from her family, and quotes from high profile supporters.
Each event was promoted with an animated promo video designed to build up anticipation. These bold, modern videos include animated event info, photos, and background music with custom layouts, colors, fonts, photos, music. We sometimes play the video in part or full right before the start time to begin the event with a bang.
Let our online event experts help you decide which format and software is right for you, and how to attract the audience, speakers and sponsors you need to succeed.