- Unusual campaign utilizing Google, Bing and Youtube
- The account runs almost entirely retargeting & Bing
- Retargeting for Search (RLSA) generates 55% of conversions
- Youtube retargeting is third lowest CPA campaign after RLSA and display
Retargeting Ads bringing leads for 4X less than site average (Cold traffic CPA is $179 across the account as a whole)
Retargeting results are based on many factors including website traffic, landing page conversion rate, etc. Results are never guaranteed.